two & a half gamers
Lancaric.me
4 episodes
🚜 Bulldozer Master: ~$70K a Day & Looks like a weekend prototype
- Supercent's Bulldozer Master does about 200,000 downloads and 600,000 DAU a day, making roughly $70,000 daily, 80% from ads.
- Matej Lancaric says its 2,700 creatives borrow heavily from Trackstar and its ads are not fake because gameplay matches.
2 Nov · 32 min
🎮 Playable Trends: The Playable that NEVER ends
- Matej Lancaric says Last Asylum launched with about 10,000 creatives and earned roughly $100,000 on its top September revenue day, though Kingshot still earns more.
- Matej Lancaric argues Last Asylum needs only 10 to 20 unique concepts rather than 20,000 creatives, and he is skeptical of Halloween and seasonal creatives.
29 Oct · 46 min
🚙 30 Rewarded Ads, No Daily Cap: How Hill Climb Racing 2 Monetizes 2.5 Billion Downloads
- Fingersoft has almost 30 rewarded videos in Hill Climb Racing 2, some without daily caps, because Una says it is not worried they cannibalize in-app purchases.
- Una says Fingersoft's A/B-tested ad progression bundle lifted first-day impressions for new users by more than 10 percent.
28 Oct · 28 min
Inside $500M/Year Bending Spoons: TikTok Trends, Viral videos, UA & Paywall Science
- Bending Spoons, which hosts call probably the largest app company in the world, reportedly passed $500m in 2024 revenue and is rumored to be heading toward an IPO.
- Darius says Bending Spoons typically lays off most staff after acquisitions, offering sixteen weeks of severance while paying Milan salaries above 100K.
21 Jul 2025 · 1 h 2 min