Matej Lancaric says Last Asylum launched with about 10,000 creatives and earned roughly $100,000 on its top September revenue day, though Kingshot still earns more.
Matej Lancaric argues Last Asylum needs only 10 to 20 unique concepts rather than 20,000 creatives, and he is skeptical of Halloween and seasonal creatives.
Robin Kuyer suspects Car Evolve was made with AI after a modified source file let him start the game with 5m coins and still hit a world limit.
Car Evolve's Endless Upgrades Stretch Playable Ads to Their Limit
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Car Evolve playable keeps upgrading almost endlessly. Robin Kuyer played the slingshot-and-upgrade ad for 15 minutes, then had Claude start it with 5m coins, and upgrades still cost millions. He suspects AI built it and a file-size limit caps the world.
Last Asylum pivots ads to tower defence. Robin Kuyer says its playables moved from rogue-like to Playrix-style tower defence. Matej Lancaric notes it launched with about 10,000 creatives but argues 10 to 20 unique concepts would be enough.
Kingshot outearns Last Asylum, which keeps growing. Matej Lancaric calls Kingshot the direct competitor and says it makes more money. Robin Kuyer sees Last Asylum following a playbook of hook, progression, reward and visual polish ending in a store call to action.
Royal Kingdom copies Royal Match's rescue formula. The "harder than you think" playable asks players to save characters, a format Royal Match has run in about 17,000 iterations. Ondrej Monsberger calls it simple and effective despite having no story.
Voodoo dominates Ondrej Monsberger's picks this month. His Voodoo choices include a conveyor-belt ball sorter that is almost impossible to fail and a near copy of Dangerous Dave, which Matej Lancaric calls slightly simplified but faithful.
Sushi playable reskins Pixel Flow in a restaurant. Robin Kuyer says the gameplay is identical to Pixel Flow. Ondrej Monsberger finds it so balanced players never come close to losing and is rebuilding it in Playable Maker for next week.
Physics ball playables borrow Rovio's spill-over trick. Robin Kuyer says real physics makes balls fall differently on every run. The hosts see the format as a stepping stone toward longer physics-based playables.
Paper.io 2 ad mashes up unrelated concepts. Matej Lancaric traces the concept to Pocket Champs. Ondrej Monsberger dislikes paper.io games but likes combinations of two random ideas.
Asian playables look much like Europe's. Robin Kuyer found no big difference filtering Sensor Tower by region. Matej Lancaric expects Asian winners to be harder and grindier, and says a simple Korean store-page translation made South Korea a top revenue market for one game.
Seasonal ads either soar or flop. Golf Clash ran Halloween creatives for a year, and a Chartboost customer's Christmas video was still its best performer in July. Matej Lancaric remains sceptical of seasonal creatives.
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