🚜 Bulldozer Master: ~$70K a Day & Looks like a weekend prototype

Bulldozer Master earns $70K a day looking like a prototype

Bulldozer Master is Supercent's evidence that a game looking like a two-weekend prototype can still earn about $70,000 a day, most of it from advertising. The loop is an idle mining game reskinned with construction machinery, and the ads stay honest because the gameplay matches them. Supercent's edge sits in user acquisition, where thousands of creatives, AI-generated characters and monthly reskins of proven loops keep a cheap game scaling while rivals like Golden Goblins stall.

Takeaways

• A prototype-looking game can still make money. Bulldozer Master runs about 200,000 downloads and 600,000 DAU a day, with roughly $58,000 daily from ads and $10,000 from in-app purchases. Traffic is mostly India, Russia, Brazil and Indonesia, plus 50,000 US DAU. Matej Lancaric rejects the view that low production quality blocks revenue.
• Supercent rebuilds a proven loop every month. Jakub Remiar says Golden Goblins is dying because it cannot change its gameplay, while Supercent reskins a working formula and ships new creatives monthly. He says Supercent already knows how to scale a base game and needs only a winning concept and creative CPI.
• Pizza Ready still anchors the portfolio. The game peaked near 30m downloads a month in April 2024, passed half a billion in total, and still holds about 2.5m DAU on tier two and tier three traffic. Daily downloads fell from 600,000 to 100,000.
• The ads are honest and match gameplay. Matej Lancaric says Bulldozer Master's creatives are not fake because the game plays the way the ads show it, and the 2,700 creatives borrow heavily from Trackstar, which worked well for Trackstar.
• AI creatives dodge IP trouble in seconds. Jakub Remiar says the point of AI is producing Hollywood-style characters, such as a Michael Bay-like vehicle, in five seconds without rights problems. Matej Lancaric used a Witcher-from-Wish, Henry Cavill lookalike in videos for another IP and the rights holders were unhappy.
• Ad breaks are capped and well placed. Interstitials appear only at natural pauses, at most once every three minutes, and the hosts saw two or three during their play. Rewarded ads do most of the work and the shop offers a skip option.
• Mintegral rose fast on a balanced split. Matej Lancaric calls Bulldozer Master's channel split well balanced, with Facebook performing surprisingly well and Mintegral becoming the second-best channel within about a week on one account. He warns against a split that is 99% AppLovin.

The Bulldozer Master loop

1. Dig blocks to collect ores, carry them to the refinery and sell them for money.