Decoder with Nilay Patel
00:45:04 · Nilay Patel, Matt Strauss
[00:45:04] S4: So how do you make decisions? What's your framework? [00:45:07] S5: Well, my framework is really looking at kind of the hallmarks I mentioned earlier, is how do we drive reach, engagement, and monetization? Those are some of the most critical components. I think that when I project out over the next several years, if there's a streaming war, so to speak, I don't think the streaming war is going to be around subscribers or reach. It's going to be about engagement. It's going to be about how do you grow share of time? How do you grow share of time when there's only twenty four hours in a day, the average consumer spends five to six hours a day consuming mediavideo. That number has been pretty consistent over the past decade. How we consume that media is obviously very different, especially based on where you are demographically. And as more people are spending time, whether it's on social media, on user generated content, on gaming, on podcasting, what are the things that we need to do to continue to grow share of time? Because I know the value of one extra hour per user per month. So a lot of my decisioning is around how do we grow that share of time? Because that's where everything that hangs off of the monetization and the retention and ultimately how I see ourselves continuing to grow as a portfolio.
00:46:37 · S2, S0
[00:46:37] S2: You're either all in on this model or maybe you're building with another. You're either speed or is it security? You're either custom or are you ready to use? Or you're AWS AI. With hundreds of models, ready to use agents, speed and security built in, you don't have to pick a side. You can have them all. How will AI revolutionize your business? AWS AI is how. [00:47:07] S0: Support for this show comes from Outshift by Cisco, which is Cisco's incubation engine for frontier technology. Imagine a company where every department can talk, but none can work together. Decisions stall, people spend all day chasing updates, mistakes slip through the cracks. That's the challenge facing multi agent AI today. The fact is when AI agents work in isolation, more AI doesn't mean better AI. And if agents can't work together, you're just scaling the confusion. Outshift by Cisco is here to help. Outshift by Cisco knows communication doesn't equal collaboration. And in the age of AI, that difference changes everything. Outshift by Cisco is building the Internet of Cognition, an open source foundation for building multi agent systems. Agents share context, memory, and guardrails to get excellent results from design all the way to production. So instead of simply passing messages, agents can build on each other's work and move towards shared goals. Read the paper, experience the demo, and grab the code from outshift.com. That's outshift.com.
00:48:15 · S1, Nilay Patel, Matt Strauss
[00:48:15] S1: Support for the show comes from CrowdStrike. AI is already fundamentally changing how companies build products and run their businesses. If you listen to the show, you probably already know this. But while AI drives innovation, every new model and agent also creates new cyber security vulnerabilities. That's why CrowdStrike built AI Detection and Response, or AIDR. AIDR helps organizations discover where AI is being used, monitors AI activity at runtime, and helps teams detect, investigate, and respond to threats involving AI systems. As companies adopt AI, security has to be built in from the start. More than 70% of the Fortune one hundred trust CrowdStrike to protect their businesses. Now CrowdStrike is helping secure the AI era. You can learn more about AI detection and response at crowdstrike.com/decoder. [00:49:21] S4: So I was looking at our past conversation just before I started, and you are an all star champion of not talking about your competitors. So I'm just gonna say there's a red company, and let's call it a blue company. And the the... You can guess who they are. I can just tell you [00:49:35] S5: who they are. Okay.
00:49:35 · Matt Strauss, Nilay Patel
[00:49:35] S5: who they are. Okay. [00:49:36] S4: But there's a red company, and there's a a new blue company that just consolidated. They're hypothetical. Yes. The red company is going through some tumult. They were built on we want one extra minute of your time. They were built for the attention economy. They would famously say things like our only competition is sleep. And they've added things like video games and podcasts and it doesn't seem to be working for them. If you ran the red company, what would you do? [00:50:04] S5: Well, I think the red company in my opinion is an incredible company. I think they've done an unbelievable job. [00:50:12] S4: This hypothetical company is doing Well, such a good
00:50:12 · Nilay Patel, Matt Strauss
[00:50:12] S4: This hypothetical company is doing Well, such a good [00:50:15] S5: think that every company goes through changes but I don't think that I would lose sight of what they've built And you've got some incredibly smart people in that company and I would not bet against them. I think that if anybody could figure out how to continue growing share of time, think the red company, I think that they are poised for continued growth. But that to me doesn't mean that there's a winner take all. It's kind of like broadcast. Like when there wasn't one broadcast company, there were four broadcast companies. There wasn't one cable network. There are dozens of cable networks. And so I don't think somebody else has to lose for us to win as a company. And so let me give you an example of what I mean about how I think of growing share of time. And the way I would think of it, Nilay, is don't think of us as a streaming platform. Streaming to me is too limiting. Think of it as an entertainment platform. And on this entertainment platform, you've got tens of thousands of hours of premium video content. And you can watch what you want, when you want it. And there's also, again, all this great live programming as well. But what we do, in my opinion, with this premium content is partly fueling the share of time that's happening off of my platform. So take an example like a show Love Island.
00:50:15 · Matt Strauss, Nilay Patel
[00:50:15] S5: think that every company goes through changes but I don't think that I would lose sight of what they've built And you've got some incredibly smart people in that company and I would not bet against them. I think that if anybody could figure out how to continue growing share of time, think the red company, I think that they are poised for continued growth. But that to me doesn't mean that there's a winner take all. It's kind of like broadcast. Like when there wasn't one broadcast company, there were four broadcast companies. There wasn't one cable network. There are dozens of cable networks. And so I don't think somebody else has to lose for us to win as a company. And so let me give you an example of what I mean about how I think of growing share of time. And the way I would think of it, Nilay, is don't think of us as a streaming platform. Streaming to me is too limiting. Think of it as an entertainment platform. And on this entertainment platform, you've got tens of thousands of hours of premium video content. And you can watch what you want, when you want it. And there's also, again, all this great live programming as well. But what we do, in my opinion, with this premium content is partly fueling the share of time that's happening off of my platform. So take an example like a show Love Island. [00:51:40] S4: Wait, so let me actually ask you about the Love Island. I'm only interrupting you because we've only got a few minutes left. Is it a win for you when the clippers clip Love Island onto TikTok?