Product · mentioned 250 times
Short-form video social media platform owned by ByteDance, a Chinese technology company.
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Marketers of Technology· 4 Nov
The I Use ACD campaign almost doubled the number of channels AIA Contract Documents ran across, expanding from the Google, LinkedIn and Meta ecosystem into Spotify with audio ads, CTV with Vibe, and TikTok.The Compound and Friends· 4 Nov
Michael Batnick says YouTube missed because it cannot compete with short clips from Reels, Instagram and TikTok.The Prof G Pod with Scott Galloway· 3 Nov
Scott Galloway argues that the ring light therapists on TikTok have created cults of therapy in which people are told to work on themselves first, when what most young men need is a job, a friend, a girlfriend, exercise and to get out of the house.Decoder with Nilay Patel· 2 Nov
Matt Strauss says Love Island's marketing team clips its own show onto TikTok and that NBCU makes its content available on almost every platform.Prof G Markets· 2 Nov
Ed Elson says people post on Instagram, Reels and TikTok to get famous, followers and likes, and that demand for attention is itself a market driving user-generated production.