02:24:44 · Julian Hoenig, John Coogan, Jeffery Liu
[02:24:44] S3: I went to AdSense. I mean, you're sure you know AdSense are there. [02:24:47] S1: Yeah. Yeah. Yeah. Yeah. I I live very close there. And I sent this to a friend who lives also in that area because we've been talking he's we were talking about like, can you get a golf cart in this Probably not. I was asking Chachi PT, like, how much trouble will I get in if I have a golf cart? And and he saw a golf cart and was like, I think it's just an unlicensed golf cart. I think it's probably somebody who's bending the rules. And then I sent him the Amble immediately because I was like, this is what we've been talking about. So I I fully expect these to take over Pasadena. But but anyway, sorry I interrupted you there. [02:25:18] S3: No. No. No. No. But it's you know, those are the the the LSV, and you can you can for the low speed vehicles, you can make it street league in most states or almost all states. Yeah. But, yeah, I I I I you know, growing up there, I know the the need, and and, you know, I've been many times in Florida, all parts of California, Texas. So I I think Mhmm. The understanding a bit of the American market, I thought that this could could really work well because there's nothing really nice out there yet that is electric, open. Mhmm. And and then we we also said, well, you know, we don't we just don't wanna take a golf cart and make it pretty. It's like we we really started from ground up, meaning we make it slightly bigger. It's wider. Mhmm. It has, of course, bigger wheels, has individual suspension. [02:26:01] S2: Yeah.
02:26:01 · Jeffery Liu, Julian Hoenig
[02:26:01] S2: Yeah. [02:26:01] S3: So not only the design, but also the engineering. We spend a lot of time with engineering. One of our head engineers actually comes from Formula One, so we really take it seriously to to make something special.
02:26:12 · Jordi Hays
[02:26:12] S0: No. I I, you know, I was joking when you you you came on, but I totally agree. I've spent I live in Mali like, so we're the perfect customers for you. I I live in Malibu. John lives in Pasadena. Mhmm. I've seen every possible type of golf cart in every setting from commercial settings. Worked at a hotel, you know, a long time ago where I would drive these big, you know, bulky commercial golf carts to driving golf carts on golf courses to around the neighborhood. I've seen the ones that are street legal, the ones that are not, the ones that are gas powered, the ones that are more like farm vehicles, things like that. So I've looked at the full spectrum and you guys really nailed to me all the different elements that matter. Specifically, like I think a lot of lot of vehicles in this category try to sell you on tech. I went through this the buying process recently and they're like, well, this has a smart system and the backup camera and it's got, you know, full it's full speakers and it's got it's got all these other things and And to me, I think just people are desperate for the best of modernity, but also the best of fifties and the sort of truly analog era, and I think that And manufacturers just haven't really listened to that feedback. And so, yeah, when I look at all the design decisions that you guys have made, it looks like it's gonna be incredibly solid to drive. Right? The wider the wider base, the proper suspension, it'll feel better in corners over things like as simple as speed bumps, and then and then just the the usability of it. Like, don't want my outdoor vehicle to feel like a big computer, you know. I just want it to feel like, I want it to feel like a classic, you know, like something closer to a modern Moke or something like that.
02:28:16 · Julian Hoenig, John Coogan
[02:28:16] S3: I mean, I think you you absolutely. Because what what for us was the most important is, of course, the design, but then the comfort, right comfort, also performance. It's not something, you know, you take to Pismo Beach and you you go down the dunes. Mhmm. But it it has quite some power, like three times more than the average golf cart, so it's quite more powerful. You can go 25 degrees uphill with full load, so this is something you know, so it's the comfort, the performance, the design. And in terms of gadgets and screens, we really intentionally set just the the the basic screen in the front that's really nicely designed and then bring your own device. Like, some of these, you know you know, some of of of these products, they they have the screen, but after a year or sometimes already when it ships, it's old. Right? It's old news. So we said instead of that, let's focus on having a nice USB c port. You bring your phone and and and then you, you know, have have I mean, we all know this. Right? You're in your car. You have a huge screen, and what do you do? You put your iPhone Bring your phone there. On the screen and and use Waze. Right? Or or or Google Maps or whatever you use. [02:29:25] S1: Can you take me through your design process? Does it start with pencil and paper? Do you start in Photoshop? Do you pull a mood board together? Do you use AI to generate something? Like what is the process? Because I imagine it ends in something like CAD, but where does it start and how does it evolve? [02:29:46] S3: I'm just looking for my sketchbook.
02:29:46 · Julian Hoenig, John Coogan
[02:29:46] S3: I'm just looking for my sketchbook. [02:29:48] S1: Yeah. Okay. Sketchbook. I got it. [02:29:50] S3: Yeah. I think I think this is all for for I mean, I tell my son and I think all students that you should never stop sketching. Think sketching with pen and paper is still the most direct way of expressing ideas and the fastest. Okay. Now with AI, you talk to your phone and the and and the drawing comes out, but I think that's half the fun. So it starts with sketching, ideas, and then fairly quickly, we went into into three d modeling like into CAD. And what we did, I think, was very you know, my my experience before was Audi. I was eight years at Audi, then a year in at Lamborghini doing car design. So my background is really, on the one hand, car design. On the other hand, I worked in ten years at Apple in Johnny's team. So I have bring both the product design Yeah. Yeah. But yeah. But what we did, I think what's unusually we we we we built a a driving prototype fairly quick in the process. Usually, you make a lot of models, like, one to one scale models, and we just went directly into a thriving prototype, which was pretty pretty cool.
02:29:50 · Julian Hoenig, John Coogan
[02:29:50] S3: Yeah. I think I think this is all for for I mean, I tell my son and I think all students that you should never stop sketching. Think sketching with pen and paper is still the most direct way of expressing ideas and the fastest. Okay. Now with AI, you talk to your phone and the and and the drawing comes out, but I think that's half the fun. So it starts with sketching, ideas, and then fairly quickly, we went into into three d modeling like into CAD. And what we did, I think, was very you know, my my experience before was Audi. I was eight years at Audi, then a year in at Lamborghini doing car design. So my background is really, on the one hand, car design. On the other hand, I worked in ten years at Apple in Johnny's team. So I have bring both the product design Yeah. Yeah. But yeah. But what we did, I think what's unusually we we we we built a a driving prototype fairly quick in the process. Usually, you make a lot of models, like, one to one scale models, and we just went directly into a thriving prototype, which was pretty pretty cool. [02:30:55] S1: What is the next two years like? What needs to happen to get to 2028 for deliveries? It feels extremely fast. It's amazing. At the same time, I'm not happy. I want it today. And so I'm but I am interested. Is it supply chain? Is it is it manpower? Is it regulatory? Is it all of the above? What does it actually take to bring a new vehicle to the market? Because I mean, every other company, it's ten years, so two years is great. But what what does the next two years look like?