Sixteen:Nine - All Digital Signage, Some Snark
00:28:12 · Dave Haynes, Morris Garrard
[00:28:12] S0: Okay. Kind of tearing through stuff here out of necessity. I wanted to ask about projection. Where is that at? [00:28:23] S2: Projection, I think, you know, that there is kind of a tendency within the industry to focus on all of the innovation that's happening in LED, especially, and kind of thinking that projection is kind of going away silently. We're still expecting that projection is going to be a very robust component of market value by the end of the decade. So, we're still looking at a multibillion dollar industry by 2029, 2030. I would say the conversation within projection has shifted. You know, it is a very mature product segment, of course. We're not really seeing the kind of product revolutions anymore in terms of feature sets or whatnot. The conversation has now shifted more towards the applications for projection. So where can projection be used where other display technologies may not be appropriate? So one of the key applications, of course, that's grabbing a lot of headlines is projection mapping, for example, being able to scale an image at a massive scale onto things like historic buildings, for example. You're not going to be doing that with LED historic cities in Europe, for example. It's just not going to happen. Finding other applications as well for projection where the other technologies just wouldn't be able to be deployed, basically.
00:29:43 · Dave Haynes, Ted Romanowitz
[00:29:43] S0: When I go to a giant show like an ISE, I will run into folks like you two and, you know, lots of other industry people who've been around for a long time and will always have the conversation of, what did you see that, you know, I need to go see as well. I have my own thoughts around that, but I'm curious if there are technologies or particular manufacturers who you came across and thought, Oh, that's interesting. [00:30:18] S1: Well, I'll jump in and say, you know, both the chip on board, the wall at Samsung and the LG Magnit in their booth looked fantastic. And then you saw chip on glass actually demonstrated in a large format, 136 inches at LG as a kind of a TV kind of format. Samsung had the transparent microLED, which I think they're starting to evolve their thinking. It's such a cool technology, but I think everyone's sort of struggling of what's the killer application for transparent micro LED? Just like, you know, companies have been struggling with the idea of transparent OLED. Where does it really fit in? Mean, those are some of the killer things that I saw. The waterfall at Lang booth, thought was incredibly cool. The kinetic LED display facing the LG booth, not practical, but cool.
00:30:18 · Ted Romanowitz, Dave Haynes
[00:30:18] S1: Well, I'll jump in and say, you know, both the chip on board, the wall at Samsung and the LG Magnit in their booth looked fantastic. And then you saw chip on glass actually demonstrated in a large format, 136 inches at LG as a kind of a TV kind of format. Samsung had the transparent microLED, which I think they're starting to evolve their thinking. It's such a cool technology, but I think everyone's sort of struggling of what's the killer application for transparent micro LED? Just like, you know, companies have been struggling with the idea of transparent OLED. Where does it really fit in? Mean, those are some of the killer things that I saw. The waterfall at Lang booth, thought was incredibly cool. The kinetic LED display facing the LG booth, not practical, but cool. [00:31:28] S0: Yeah. That one I was impressed by a lot more than previous kinetic LED walls that I've seen because this was more like a game show spinning tile thing where you didn't have all this very tight synchronizing of modules to make it look good. I saw another kinetic LED while I was talking to an old industry friend who said, yeah, this thing's cool, but it's breaking down every half an hour because his stand was right next to it. So it's it's a handle with care thing.
00:31:28 · Dave Haynes, Ted Romanowitz
[00:31:28] S0: Yeah. That one I was impressed by a lot more than previous kinetic LED walls that I've seen because this was more like a game show spinning tile thing where you didn't have all this very tight synchronizing of modules to make it look good. I saw another kinetic LED while I was talking to an old industry friend who said, yeah, this thing's cool, but it's breaking down every half an hour because his stand was right next to it. So it's it's a handle with care thing. [00:32:02] S1: Yeah, I you know, I thought the other cool part of that kinetic display at LG was the fact that they, you know, drew in a social media aspect where you could, you know, upload your picture and they, you know, do a little AI magic and all of a sudden you could see Dave Haynes right up there in the middle of the LG kinetico wall. [00:32:22] S0: Yes, you could. But it it... I I tried that and it it turned me into a guy going through a gender transition. [00:32:32] S1: Well... [00:32:32] S0: I'm not quite sure how that happened. [00:32:35] S1: We love everybody, so that's good. We love you for just you are... Who you are, Dave. That's all I'm gonna say about that. [00:32:44] S0: It's a side of me I hadn't thought about, but some people said you look good like that. Don't know, okay, well, sorry, but it ain't happening. Morris, how about you?
00:32:44 · Dave Haynes, Morris Garrard, Ted Romanowitz
[00:32:44] S0: It's a side of me I hadn't thought about, but some people said you look good like that. Don't know, okay, well, sorry, but it ain't happening. Morris, how about you? [00:32:53] S2: Yeah, I mean, we've already touched on it really. I think compared with the conversations I was having around e paper towards the back end of last year, I was amazed to see larger than 32 inches form factors, let alone 75 inches. I think it was at the Dynascan booth. Yeah. You know, I was I was just impressed purely with the the the progress that that technology is making in such a short space of time. So, yeah, that for me was the the takeaway. [00:33:19] S0: Alright. This has been great. We could have easily spoken for three hours, but we gotta limit our time somehow or other. I appreciate you guys jumping on the phone with me. Thanks so much. It's a pleasure. [00:33:31] S1: And we're headed over to Taiwan and Korea. And so maybe we can talk again and, you know, you some feedback on what we saw at Touch Taiwan and with some of the big OEMs and ODMs in Asia. [00:33:44] S0: You're have some Soju? [00:33:46] S1: I will definitely have that. [00:33:48] S0: All right. Thanks, guys. [00:33:50] S2: Thanks so much, Dave.
00:33:50 · Morris Garrard, Dave Haynes
[00:33:50] S2: Thanks so much, Dave. [00:33:51] S0: That's it for this week's episode. I hope you enjoyed it and maybe you learned a thing or two. If you're new to Sixteen:Nine, it's a podcast that's been around since 2016. You can click around the archive and find hundreds of conversations with smart industry people. If you're new to digital signage, you need to be reading Sixteen:Nine at sixteen-nine.net. You'll find more than 8,000 posts by me and expert guest writers about this industry. Sixteen:Nine is not a press release republishing mill like a lot of the stuff out there. If something makes it on Sixteen:Nine, that means it matters in some way to the business. Everything about Sixteen:Nine is free. Great sponsors make my work possible, and the key one here is Screenfeed, the digital signage content store. Check out all the curated and automated content available at screenfeed.com. Sixteen:Nine, the blog and the podcast, are now owned by Spectrio, which does customer engagement solutions, most of that digital signage, for all kinds of business. You'll find them in the Tampa area and online at Spectrio. That's spectrio.com. You'll find me working out of a sunny back room in my house located outside Halifax, Nova Scotia on the East Coast Of Canada. Thanks for listening. I'm Dave Haynes.