two & a half gamers
00:33:55 · Matej Lancaric, Jakub Remiar, Felix Braberg, Darius Mora
[00:33:55] S2: Some of the apps, they don't even have the free option. You have the free trial and then you need to kind of unsubscribe afterwards. [00:34:01] S1: I really like these things because for instance, Splice, this was like, it looks like this, like, you know, it's the video editing thing. And I was like, because this is emulator, so I don't have time to add media into it, so I went on YouTube, but like, how does it look? And like, it's great and everything, and went through the like actual experience. It looks like Adobe It is Streamline Skype. Yeah, yeah. Watch the first comment in the video. It's the best one. I love how importing a video to your photos is either be a fucking paywall. [00:34:33] S2: I mean, what would you expect? Seriously, like what would you expect? It's either that or you just need to watch an ad? [00:34:40] S3: Yeah, of course, of course. [00:34:42] S0: So yeah, it blows me away, like the amount of people that expect shit to be free on the App Store. Like we get do like 90% of my negative comments on all of my apps is like, oh, this is not free. I was like, well, do you think the fucking app made itself?
00:34:42 · Darius Mora, Jakub Remiar, Felix Braberg, Matej Lancaric
[00:34:42] S0: So yeah, it blows me away, like the amount of people that expect shit to be free on the App Store. Like we get do like 90% of my negative comments on all of my apps is like, oh, this is not free. I was like, well, do you think the fucking app made itself? [00:34:55] S1: Tell me something about it in games with that free to play. Yeah, so that's there. Regarding Remini, looks pretty good. Like, if I understand correctly, it's pretty much like photo enhancer with some AI functionality that's been added during the AI hype. So lots of these things are, if we go into the actual You said you? Oh, it's not me. If we go into the actual app, there's a, it actually crashed my emulator because there were so many options that they're loading, because there's lots of functionality that's there that are AI driven. So something is enhancement for static images, something is just like normal stuff that you would expect to see in Photoshop, and then you have a lot of these, you know, funky things, which are, where we go to the menu, yeah, there we are. [00:35:46] S3: Gonna crash again. [00:35:47] S1: Yeah, hopefully not. Yeah, so stuff like portraits, but then you have bring memories to life, which is basically image to video functionality from stuff like link or. [00:35:58] S3: Wait, wait, stop, stop, stop, stop, stop, wait, hold on that payment wall, I wanna see what's happening. [00:36:01] S1: I'm gonna go back there if you want, no worries. [00:36:05] S2: Of course, I mean, the real life memories- [00:36:09] S1: Don't even need to click.
00:36:09 · Jakub Remiar, Matej Lancaric
[00:36:09] S1: Don't even need to click. [00:36:11] S2: It's almost ten minutes apps are doing the same thing. [00:36:16] S1: Yeah, so here's the payment wall again. I think all of those have the same setup, whereas you're very, very limited in functionality that you can do, and then for subscription you can pretty Yeah, much have [00:36:27] S2: they have their own template for this. [00:36:29] S1: Yeah, yeah, [00:36:30] S2: This is how they are so successful. Because if you take the app and then you apply it, you have [00:36:35] S1: the same thing. I understand this, like [00:36:36] S2: the test and you suddenly make way more money.
00:36:36 · Matej Lancaric, Darius Mora
[00:36:36] S2: the test and you suddenly make way more money. [00:36:41] S0: This this paywall... Mean, these paywalls look quite different on the phone than you do on the emulator, but the general idea is the same. And this theme of this template has recently become popular and people have been talking about it for recently. Like the last year has become the best optinish model. And actually in my studio, we're converting all of our apps to the same exact model. We have the weekly that's pretty expensive. It tends to be around like 7 to $10 a week. And then you have the annual with a three day trial we can optionally enable. That's about like whatever, $40.50 a year, 60. And you try to push people onto the weekly actually because you get the recurring revenue from the weekly. That seems to be a really good monetization model. We've been running tests on a bunch of our apps. It's like in the short run, in the first month, they look very similar in terms of the ROI and with the LTV. But in the long run, the weekly just really compounds and does amazing work. And actually it's become so popular that now, you know, we use like RevenueCat and Adapti and Superwall to... [00:37:44] S2: All the apps kind of tools? [00:37:47] S0: Did we [00:37:47] S2: have these 3.0? [00:37:49] S0: Yeah, all of us, we use three tools basically for Paywall, RevenueCat, Adapti and Superwall. And this Paywall has become so popular that now it's a default template on Superwall, for example. So we're [00:37:59] S2: actually doing it. So
00:37:59 · Matej Lancaric, Darius Mora, Jakub Remiar
[00:37:59] S2: actually doing it. So [00:38:01] S0: it's a one click to move all our apps to the same thing. [00:38:04] S1: Okay. So exercises in behavioral psychology pretty much. [00:38:08] S0: Yeah. Because I mean, you know, like I think most of the apps like iOS in The US, most of the apps with a conversion rate of about 3% from installed to paying subscriber on average, also a lot of fluctuations, average, let's say to generalize 3%, at least 3% up to like 5% for some of the better apps. And so we can move from 5% to 6% conversion rate, keeping the price point high and add like a weekly compounding like you're after the races. [00:38:38] S1: Woah. Doubling the conversion is unheard of.
00:38:38 · Jakub Remiar, Matej Lancaric, Darius Mora
[00:38:38] S1: Woah. Doubling the conversion is unheard of. [00:38:42] S2: Oh, hello. Here I am. I have something very important to say. This episode is brought to you by vibe.co. Have you ever thought about TV ads and how they are just for massive brands with multimillion budgets? Yeah, not anymore. With vybe.co you can launch CTV ads on Hulu, Roku, Tubi, you name it, in minutes. It's that simple. Totally self serve. And yes, they actually drive surreal business results. So over 5,000 brands are already using it. So maybe it's your turn. Check out vive.co. That's vibe.co. Vibe.co. And enjoy. Thank you very much. Now let's get back to the episode. Also, in terms of the, like, the LTV and the time frame, is it what, like, six months that you kind of see the lifetime of the user, or is it the ROS? Not the ROS. Like, the actual, like, like, the lifetime. Not value, but, like, how long the users are staying within the app. Because, obviously, without the annual, like, if you if you do weekly or monthly, it was, six months, nine months [00:39:57] S0: Yeah, I mean, this fluctuates quite widely. For the annual, it tends to be pretty standard. See in the annual, the renewal rate will be around like 30%. Maybe 20% of people will forget and they'll just renew. [00:40:08] S2: Yeah, exactly. [00:40:09] S0: 30% up to 40% if you're doing quite well. That's on the annual. And on the monthly and weekly, like yeah, it kind of swings wildly. Like on the monthly you could have like around 6% ish. On the weekly, really like I can't confidently say 1%.