two & a half gamers
00:25:51 · Felix Braberg, Jakub Remiar, Matej Lancaric
[00:25:51] S3: No. Clime, which is what we're going to look at later, actually has ad revenue. [00:25:56] S1: That's what I'm saying, this is not counted in, because this is only IP revenue, not ad revenue, because we don't see ad revenue in Sensetower, is doing something like 26, 27, could be more or less 20, 30% definitely. Yeah, there was some was some event in July, you know this event? [00:26:16] S2: Look, Remini introduced Make Me Look Younger filter. This helped Remini reach 10,000,000 downloads. There you go. [00:26:27] S1: There's [00:26:27] S2: the Lucky you. Final Jesus Christ, I'm just, yeah. [00:26:32] S1: So this is 20,000,000 in a month, basically. Yeah. Which is unheard of. [00:26:36] S2: Then you know where this app is coming from, actually. Guess. [00:26:43] S1: You tell me. [00:26:45] S2: Beijing. [00:26:46] S1: Beijing? Oh really? [00:26:47] S2: China. Mean, we don't even need to talk about like everything is coming from China period. Thank you very much for listening. [00:26:56] S1: Actually, the category genre, like we can look also there because that's also pretty interesting, but Yeah. We won't finish the [00:27:01] S3: Yeah,
00:27:01 · Felix Braberg, Jakub Remiar, Matej Lancaric, Darius Mora
[00:27:01] S3: Yeah, [00:27:02] S1: sure. So revenue is increasing from year to year, so it's still scaling up. As I said, this is not the whole picture. Regarding the apps themselves, you can see them here. This is their IP revenue, the four apps we'll be talking mainly today, which again, all of these are 150,000,000 plus, all of them, like Splice is $250,000,000, lifetime revenue, Remini $2.30, Climb, again, everything without ad revenue regarding downloads, the Remini is like plus 500,000,000, and then all the other ones are a 100,000,000 plus minus. Yep, so this is the revenue, which again, Remini is the big one, and then Splice between 120 ks a day, Climb K, Evernote 70 ks a day, IP only downloads. Looking [00:27:53] S3: at the downloads, do you think they're using a UA funding partner? [00:27:59] S2: Maybe, I'm not sure, but if they don't, I mean, there's a PVX Partners, guys, so if you want to scale your app business or your business in general, you should call PVX Partners because they can help you grow your app as well because it's a most effective credit line for marketing. So go to pvxpartners.com and tell them two and a half gamers sent you. So pvxpartners.com, the most effective credit line for marketing. [00:28:32] S1: Yeah, so for Darius to know, we run ambush ads, so you don't know whatever he says if it's an ad, [00:28:37] S2: a Yeah, personal exactly. I noticed. [00:28:40] S1: Yeah, so back [00:28:41] S0: to I might sneak in a couple myself, by [00:28:43] S2: the way. [00:28:44] S1: Yeah, sure. Go ahead. [00:28:45] S2: Of course, no problem.
00:28:45 · Matej Lancaric, Jakub Remiar, Felix Braberg, Darius Mora
[00:28:45] S2: Of course, no problem. [00:28:47] S1: Yeah, so the revenue wise, sorry, downloads wise, Remi has pretty much taken all of the traffic here, whereas it's like 300 ks a day and then all the other ones are, I guess, on back burner. If we go to active users, as Felix likes to always do, because I guess that's the most important chart. [00:29:04] S2: When you're talking about [00:29:05] S3: revenues, So mean, whole [00:29:07] S2: they claim that they went from 90 ks revenue per week to almost 600, which you've talked about. They say they run Apple search ads or like it's in the research, like their Apple search ads targeting hundreds of keywords, competitor names obviously, and they're trying to capture like the viral moments. So anytime there is a viral thing happening, they're loading all the keywords around that, which helps like hell. I mean, it's crazy, but works quite well. [00:29:41] S1: By viral moment, do you mean what, like JGPT going Ghibli style? [00:29:44] S2: For example, [00:29:45] S1: Or something like [00:29:46] S3: like, I don't know, Will Smith slapping Chris Rock during the Oscars. I don't know, like things like that. [00:29:50] S2: Yes, things like that. Yeah. I mean, it's so clever. We definitely don't do this. Don't do this in gaming at all. [00:29:58] S1: Yeah. Yeah. We don't do it. [00:29:59] S2: It's so good. [00:30:00] S0: Do you think they just have like a bunch of Gen Z and TikTok, like looking at what's happening? Like they do
00:30:00 · Darius Mora, Matej Lancaric, Jakub Remiar
[00:30:00] S0: Do you think they just have like a bunch of Gen Z and TikTok, like looking at what's happening? Like they do [00:30:05] S2: For sure. I mean, honestly, like with apps and the growth in the apps business, if you don't have anyone like looking at TikTok 20 fourseven, you're done. You are done. I mean, I've started like kind of doing a little bit of experiments here and there and like diving into this exact kind of industry and TikTok is like the best growth engine for apps. Oh my God. [00:30:30] S1: Yeah, even in games, we had periods where people were literally slapping the videos from TikTok into their onboarding funnel, like save the dog video when it happened. Some guys literally like cut it into levels and put it into their onboarding funnel, change all the icons, store screenshot, everything to save the dog and just skyrocketed like 8,000,000 a month. [00:30:51] S0: Jeez. [00:30:53] S2: Even I have this like the growth fueled by mix of the user driven viral effects and the marketing. So they have this before after kind of feature and many, many guys posted this on TikTok especially. So it was just viral. There was a moment mid twenty twenty three and like trend on TikTok using Remi's baby filter on adult photos. So you remember all of these, like people trying, oh my God, this is how you would look or this is your adult photo and this is how kind of you look like as a baby. Insane. Ranked number one immediately in App Store. Thank you very much. Can you imagine like how much money they've earned only on this?
00:30:53 · Matej Lancaric, Darius Mora, Jakub Remiar
[00:30:53] S2: Even I have this like the growth fueled by mix of the user driven viral effects and the marketing. So they have this before after kind of feature and many, many guys posted this on TikTok especially. So it was just viral. There was a moment mid twenty twenty three and like trend on TikTok using Remi's baby filter on adult photos. So you remember all of these, like people trying, oh my God, this is how you would look or this is your adult photo and this is how kind of you look like as a baby. Insane. Ranked number one immediately in App Store. Thank you very much. Can you imagine like how much money they've earned only on this? [00:31:40] S0: I look at the organic search terms on the App Store like a couple of times a week And every day I find something like some app or such term goes from nothing to like huge spikes in search volume. And sometimes it lasts like a couple of weeks or a couple of months. And the ones that can monetize on that very early on, like do really well. [00:32:03] S1: That's worth all [00:32:04] S2: the Yeah, exactly. [00:32:09] S1: So regarding the apps positions, so I guess Flyse and Remini are the ones worth mentioning what's their position. So Remini is on the third spot in the photo editing category after Picasso Art and Meitu, which I guess are Chinese, that would be my guess. From download charts is actually on the second spot there. And then regarding Splice, it's the second most groansing video editor after CapCut. [00:32:40] S2: I mean, But CapCut [00:32:41] S1: is first by a long shot because
00:32:41 · Jakub Remiar, Matej Lancaric, Felix Braberg
[00:32:41] S1: is first by a long shot because [00:32:43] S2: It's you TikTok, man. Like, come on. You [00:32:45] S1: can't. Yeah, [00:32:46] S2: yeah. Just can't. [00:32:47] S1: Of course. Of course. [00:32:48] S2: It's not always like no one. [00:32:49] S1: That's what we want there. Yep. Felix, do you want me to go through the actual insights of the apps or like what would you like? [00:32:58] S3: Yeah, we can just show off the four apps that we wanted to talk about. And I guess maybe, Darius, since you actually have a lot more experience, can tell us what's going on with all these different ways of monetizing users and what's like the tricks here that we're not seeing with our uneducated By [00:33:14] S1: the way, this is the common denominator, the modifier for all of the apps basically, where you have this kind of onboarding funnel, which is usually like select your preferences or something, something, and ends with this window pretty much. And this window is like, I think one of the magic tricks that's been around here, where you have yearly weekly subscription, not sure yet, enable free access. Once you click enable free access, it goes into payment. Yeah, there we Yeah, yeah, But there's this very small X button either on left or right side, and this is the same for all the apps basically. And only if you click this, you get to the free version of the app themselves. That's there. [00:33:55] S2: Some of the apps, they don't even have the free option. You have the free trial and then you need to kind of unsubscribe afterwards.