Lenny's Podcast: Product | Career | Growth
01:16:36 · Becky Kennedy
[01:16:36] S1: So yes. So it actually connects to what I was saying before, how I've learned about myself. I'm kind of allergic to ideas without action. And people would always say to me, "Dr. Becky, one of the reasons I love your parenting guidance is you both help me understand a situation more deeply than I find elsewhere, but you also help me translate it into this absurdly practical thing I can say or do." And it's interesting because what I've learned is I'm so glad that's helpful for people. That actually is just the way I think. And I'm seeing that as I run my company also. And AI helps me close that gap. So let's say we're talking about the product and we're talking about a new onboarding flow and I have an idea. I currently was playing around with Figma Make and I was like, oh my goodness, I can vomit my ideas. And I have so many ideas, not just about like, this is how I want to make someone feel. And I don't want it to sound like this. I want it to sound like this. I have so many ideas around my intention and the impact and I don't like to have an idea that I can't fully see out. So I want to see the UX design or I want to see the whole email flow. And my team knows me well enough to know that's just how I think so they can get a totally new abandoned cart flow from me and they might be like, "Becky, we don't like this. We wish you just told us the idea before you built this out." I don't do that for them. And I'm like, "If you want to trash the whole thing, I don't care. I'm not attached to it." But AI has allowed me to take an idea and turn it into something I can visualize and that's more real in such a rapid way. And I'm so excited about that.
01:18:10 · Lenny Rachitsky, Becky Kennedy
[01:18:10] S0: That is super cool. It feels like this is what these apps are so useful for. People that are not designers, product managers, engineers, trying stuff out, prototyping, thinking through and real designs, not just sketches. Well, Figma Make, that's cool. Proud podcast sponsor. Is that the one- [01:18:11] S1: Yes. [01:18:27] S0: You find most useful?
01:18:27 · Lenny Rachitsky, Becky Kennedy
[01:18:27] S0: You find most useful? [01:18:29] S1: It's funny. I'm just laughing because Andrew Hogan who does insights at Figma, he's been a big Good Inside member. He's always talking about it. And I said to him, "If it would help at all, I want to make a video for just your team to tell them how obsessed I am with Figma Make in case that..." And he's like, "Go ahead." So if this fails, I'm going to become an affiliate or something for that. But that is the one I'm playing around with. I'm also playing around Replit. My team is just showing me that one and Lovable. So I love playing around with any of those new tools. And then yeah, whether it's Claude or ChatGPT, I find the way I can work rapidly to get my ideas into a place. And I show my team how I use it. And I really do think that people who get the most out of prompting, like there is, like a vomiting aspect. Tell me all your thoughts. And I think a lot of people, especially women, we've been conditioned to put everything into this neat, organized package before we present it to the world in general. And I find prompting is best when we do complete opposite, right, and get it all out there and then you can refine. And that's one of the things I do with my team a lot. I'm like, I want to show you. Just be in the room and I'll show you how I work through this with, let's say it's a ChatGPT. And I think that's one of the ways I'm also helping my team get a lot more from AI, is showing them that kind of way of using it.
01:18:29 · Becky Kennedy, Lenny Rachitsky
[01:18:29] S1: It's funny. I'm just laughing because Andrew Hogan who does insights at Figma, he's been a big Good Inside member. He's always talking about it. And I said to him, "If it would help at all, I want to make a video for just your team to tell them how obsessed I am with Figma Make in case that..." And he's like, "Go ahead." So if this fails, I'm going to become an affiliate or something for that. But that is the one I'm playing around with. I'm also playing around Replit. My team is just showing me that one and Lovable. So I love playing around with any of those new tools. And then yeah, whether it's Claude or ChatGPT, I find the way I can work rapidly to get my ideas into a place. And I show my team how I use it. And I really do think that people who get the most out of prompting, like there is, like a vomiting aspect. Tell me all your thoughts. And I think a lot of people, especially women, we've been conditioned to put everything into this neat, organized package before we present it to the world in general. And I find prompting is best when we do complete opposite, right, and get it all out there and then you can refine. And that's one of the things I do with my team a lot. I'm like, I want to show you. Just be in the room and I'll show you how I work through this with, let's say it's a ChatGPT. And I think that's one of the ways I'm also helping my team get a lot more from AI, is showing them that kind of way of using it. [01:19:53] S0: How big is your team, by the way? What's like the Dr. Becky operation? What does that look like? [01:19:56] S1: 65.
01:19:56 · Becky Kennedy, Lenny Rachitsky
[01:19:56] S1: 65. [01:19:57] S0: 65 people. That's incredible. [01:20:00] S1: Yeah. Well, and we're profitable. [01:20:02] S0: And profitable. [01:20:02] S1: So proud of that. [01:20:02] S0: Have you raised money- [01:20:02] S1: Yes. [01:20:03] S0: Or is it bootstrapped? [01:20:05] S1: We did raise money a couple years ago. We felt like, again, we have a very, very big vision for what we want to accomplish. I feel like at our core, it's a set of ideas and stories and a way of making people feel that happens to be represented as the biggest part of our business now in a digital product. But there's just so many other things in a Disney type ecosystem that I think can come out out of IP and story and feeling and connection. And there's a lot of really other exciting things, 2026 and 2027 that will further build that ecosystem. And I feel like as a team are set up to do that. [01:20:37] S0: Oh, man. We need to do a whole episode on just the whole operation. But- [01:20:40] S1: Yes. [01:20:40] S0: I guess just to cover the empire, there's the book, there's the podcast, there's the app, there's the community.
01:20:40 · Lenny Rachitsky, Becky Kennedy
[01:20:40] S0: I guess just to cover the empire, there's the book, there's the podcast, there's the app, there's the community. [01:20:47] S1: So yes, and my second children's book will come out next year. So I feel like that's our first entry into kind of more physical product. And my second children's book is about deeply feeling kids. Those kids are kind of my passion project within the passion project that is Good Inside. I think they're the most misunderstood kids in the world. They're labeled dramatic, oppositional. A lot of parents even tell me professionals tell them the issue is they don't punish them enough or they're not consistent. Those kids don't fear a loss of control. Their core fear is being too much and they can act that out and unfortunately get it confirmed by the world. And so my second children's book will be about deeply feeling kids and gives parents something. If our app is like the companion for the parent, I feel like the connection moment and for a kid to see themselves in this book is the purpose of that. [01:21:29] S0: Is that something people can pre-order yet or not yet? [01:21:30] S1: Yes, they can pre-order. It's out- [01:21:32] S0: Okay. [01:21:33] S1: February 2026 and pre-orders, thank you. Yes, help so much. And I'll be doing a little tour around it as well. [01:21:40] S0: And what's it called for people to look it up on Amazon or wherever they want to buy the book?