The Billboard Insider Podcast
Dave Westburg - Billboard Insider
6 episodes
Jim Johnsen: The Pool of Buyers is Better Than I’ve Ever Seen
- Jim Johnsen, a managing director at Johnsen Fretty, says the buyer pool for out-of-home assets is the best he has seen, with deals clearing at roughly 10 to 13 times billboard cash flow.
- Johnsen rates the current out-of-home transactions market 8.5 to 9 out of 10, below the 2000 peak but strong, with recession fears only slightly denting buyer appetite.
2 Nov 2022 · 32 min
Jonathan Gudai Affirms Programmatic OOH will Double in 2-4 Years
- Jonathan Gudai, CEO of Adomni, predicts US digital out-of-home spend of $2.5bn to $3bn can more than double within two to four years, even under COVID conditions.
- Gudai says roadside digital billboards gained audience after COVID, and Adomni shifted sales toward them as people returned to the road.
9 Sept 2020 · 29 min
Prismview’s Szczepaniak on Tariffs and Trends in Digital Billboard Design
- Samsung bought Prismview from YESCO in 2015, and Prismview now moves excess module production from China to Samsung's Tijuana plant to dodge tariffs.
- Don Szczepaniak, Prismview's president and CEO, says tariffs of 10 to 25 percent, mostly 25 percent on LED components, will not be passed on to customers.
18 Sept 2019 · 20 min
Paul Wright says out of home values are 10.5-11 times cashflow
- Paul Wright says out of home company values run about 10.5 to 11 times cash flow and five to five and a half times revenue, with multiples often spiking in recessions.
- Paul Wright says values are rising on strong fourth-quarter revenue growth as advertisers shift dollars away from radio, television and newspapers, though he is watching the soft first quarter.
8 May 2019 · 29 min
Geopath’s Kym Frank on Geopath’s New Measurement System
- Kym Frank, Geopath's president, says online advertising's lack of transparency let bots, fraud and inflated deliveries erode advertiser trust, and out-of-home should avoid that path.
- Geopath's Insights Suite redesign uses mobile data to show audiences often originate outside the ZIP code of a sign, and sometimes from another DMA near airports or interstates.
10 Apr 2019 · 27 min
John Weller on the Out of Home Debt Markets
- Billboard Loans, a lender co-owned by John Weller, finances small owner operators with loans from about $100,000 to nearly $1m for builds, acquisitions and digital conversions.
- Weller says Clear Channel Outdoor, leveraged at over 8 times debt to cash flow, is too highly levered, and predicts its iHeartMedia-linked lending owners will be impatient and may look to monetise their stake.
11 Feb 2019 · 22 min