Person · mentioned 6 times
American psychologist and professor emeritus at Arizona State University, known for research on influence and persuasion and author of the book Influence.
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The Home Service Expert Podcast· 3 Nov
Tommy Mello cites Robert Cialdini's work on commitment, saying that writing a commitment down and making it public makes people follow through.Digital & Dirt· 28 Oct
The Psychology of Influence has sold 5,000,000 copies.The Home Service Expert Podcast· 2 Feb
Tommy Mello says he looks for Robert Cialdini's seven principles of influence in a shopping experience.