Digital & Dirt
Lamar Advertising
6 episodes
Monica Ellingson - Executive Partner & Sports Entertainment Practice Lead, IBM Consulting
- IBM collects 1.2bn data points over a typical US Open match, including biometric data on 21 joints.
- IBM launches its new serve quality stat in weeks, from a June proof of concept to an August release.
4 Nov · 56 min
DPAA 2026 - Conference Recap
- Katie Burwell of AdQuick says AI can add local context, such as competitors within five miles of a billboard, while AI-generated images do not suit billboards.
- Rob Loftus of Broadsign says many media owners adopted programmatic without thought and now must differentiate, with agentic campaigns already running in Europe.
28 Oct · 1 h 58 min
Lucy Markowitz - SVP, US Marketplace at Vistar Media
- Lucy Markowitz, Vistar Media's SVP of US Marketplace, says she joined in its early days as a salesperson when the company was only a year and a half to two years old.
- Vistar Media only launched a fully transparent marketplace on March 10, 2020, days before COVID, after Lamar Advertising joined in 2016 with billboards.
6 Aug 2025 · 1 h 1 min
Michael Provenzano Returns to Digital and Dirt: Vistar Media’s Next Big Move
- T-Mobile has agreed to acquire Vistar Media, a programmatic out-of-home platform that was already one of T-Mobile's largest clients, though the deal has not yet closed.
- Michael Provenzano says the acquisition is good for the industry because it shows a major consumer brand treating out-of-home as an important channel.
6 Feb 2025 · 1 h 10 min
Billboards, Business, and Beyond: Lamar Advertising's Legacy with Charlie Lamar
- Charlie Lamar, former general counsel and board member, traces Lamar Advertising's roots to his grandfather Charles W. Lamar Sr.'s Pensacola billboard business, won in a 1908 coin flip.
- Charlie Lamar says the 1991 bond and 1996 IPO were forced by the early-1990s financial crisis, which made bank financing the real turning point.
15 Nov 2023 · 51 min
The Dawn of Digital Out of Home with Bobby Switzer
- Lamar Advertising debuted its first digital billboard in Baton Rouge in 2001, and now runs more than 3,700 digital boards nationwide.
- Bobby Switzer says a billboard's value depends on location in traffic and how quickly its message can be changed, which made digital a fundamental shift.
26 Oct 2021 · 38 min