Venture Europe: Entrepreneurship | Technology | Venture Capital | Eu/Acc
00:31:45 · Calin Fabri, James Cadwallader
[00:31:45] S1: Yeah. And then, like, do you have, like, multiple agents that do some specific tasks? [00:31:48] S0: Yeah. That's right. So you'd have, like, you know, a CMO might have an agent that goes and compares visibility across every single, you know, every single competitor in your space and tells you what they've done over the last seven days and then gives you action points of things you can do. Like, we work with a large Japanese electronics brand who, like, updated. So what they found, the Japanese electronics brand, you all know them. What they found is their product display pages are being cited all the time by AI systems. So they built an agent that could dynamically update the PDPs Right. With new information as they were, like, decaying in value, basically. So as the page became less cited, it gets refreshed Right. Right. Autonomously. [00:32:34] S1: And and let's talk a little bit about, like, the last fundraising round because you raised, like, €100,000,000 series d. [00:32:41] S0: And $1.01 $80. I don't know. I've never done it in euros. [00:32:45] S1: Yeah. $180? Yeah. And and, someone told me, like, from your team that you raised that, like, on a walk, which for a European pounder, that is just unthinkable. You know, you think more like the private equity type of you create a gym, 40 pages, but you did it on a walk. Like, do you wanna tell us the story?
00:32:45 · Calin Fabri, James Cadwallader
[00:32:45] S1: Yeah. $180? Yeah. And and, someone told me, like, from your team that you raised that, like, on a walk, which for a European pounder, that is just unthinkable. You know, you think more like the private equity type of you create a gym, 40 pages, but you did it on a walk. Like, do you wanna tell us the story? [00:33:03] S0: Yeah. I mean, I was at Sequoia do... They do this event called Base Camp, where they invite lots of founders. They had some great speakers like Jensen Huang came, Sam Altman came, Ken Griffin from Citadel was there. So that's some really good content. And there was a break, quite a long break. And I was just walking with a NASA partner, you know, and we're talking about the business. And I was saying, like, you know, at some point, we're probably gonna think about going out and, like, building a deck and raising around. But, yeah, those guys have, like, seen the aggression and, like, how we've been building and the growth of the business. Like, our revenue numbers are exciting. And, yeah, he was like, we should, you know, let's let's do it. So we kinda did it off off market. Well, I've done the I've done the deck the deck dance before. That's a very different type of affair. [00:33:56] S1: Like, someone in the team also told me that that you preferred the cartoon style more than the Dex style. Like, do you wanna tell us about the cartoon style?
00:33:56 · Calin Fabri, James Cadwallader
[00:33:56] S1: Like, someone in the team also told me that that you preferred the cartoon style more than the Dex style. Like, do you wanna tell us about the cartoon style? [00:34:03] S0: When we raised our series b, I mean, it wasn't really for anything. Like, it was this weird this is when the Ghibli, the the the chat GPT studio Ghibli thing was kicking off. I was basically trying to I was trying to articulate this platform shift from the human first Internet, where humans visit websites to an agent first Internet, where an agent, you know, you ask Instinct or Chat or Grok to tell you about a car you're considering buying, you're not gonna visit audi.com. You're not gonna visit Auto Trader, at least to begin with. You're gonna... The the agent will go and get all that information for you. There's quite a... There's parts of it. If you want to explain it well, it's kind of confusing. Yeah. So what I did is I just created almost like a cartoon series that, like, could explain the platform shift in a big way. Yep. And it was like 50 slides long, but I would just go through it fast. And, yeah, I showed it to Alfred Lin at Sequoia, and I... He said, can quote him. He said it was the best deck he's ever seen, which is a pretty big compliment. He's like, I see a lot of decks. Yeah. [00:35:07] S1: That's amazing. Well done. And and what does the next twelve months look like for you guys? Like, what's the focus right now? Just expanding the product, getting more market share?
00:35:07 · Calin Fabri, James Cadwallader
[00:35:07] S1: That's amazing. Well done. And and what does the next twelve months look like for you guys? Like, what's the focus right now? Just expanding the product, getting more market share? [00:35:16] S0: Yeah. Getting more market share, building a great product. You know, really, we we need we need to build for marketing what Adobe did back in the transition to cloud. Mhmm. This is a very ambitious project. It's like, can we build the canonical AI marketing platform for the enterprise? And, yeah, you know, enterprise marketers wake up right now and use a disparate number of platforms and tools, and we wanna build, like, one workbench where you make, manage, measure all of your marketing, both aimed at humans and agents eventually. So that take the whole thing. It should be agent first, AI first, AI native. So we've got like a... Yeah. We've we've got a good wedge in right now, but there's, like, lots more to do. [00:36:04] S1: And then when you are in the enterprise, like, what do you see that kinda excites you? Like, are... Like, the engagement numbers are that you see actually people from different teams bringing their, you know, colleagues in the platform seeing that you can bundle and get rid of all these other applications that have, like, a single use, and you can become the only platform where marketeers are there. What are the engagement numbers, or what are the metrics that you see that excites you?
00:36:04 · Calin Fabri, James Cadwallader
[00:36:04] S1: And then when you are in the enterprise, like, what do you see that kinda excites you? Like, are... Like, the engagement numbers are that you see actually people from different teams bringing their, you know, colleagues in the platform seeing that you can bundle and get rid of all these other applications that have, like, a single use, and you can become the only platform where marketeers are there. What are the engagement numbers, or what are the metrics that you see that excites you? [00:36:30] S0: It's like people doing things. So like that that Japanese electronics brand that I told you about when they're using the platform, what we found that's very interesting. So AIM, our AI marketer inside of the platform, which is the the... Your personal marketing agent. Yeah. People, the interactions that our enterprise customers are having with that agent now is like very fascinating. So instead of like reaching out to one of the team, instead we'll ask the AI marketer and the AI marketer can build content for them, build marketing, help them build reports. It can build a deck on their behalf. So it's like very interesting to see the enterprise adopt this technology so quickly. Mhmm. And, yeah, these enterprises are huge. Like, one of our customers has about 65,000 marketers across their business, like, across various products in their business. So, like, you know, that you you kind of... It's easy to underestimate the scale of some of these customers. And do you think,
00:36:30 · James Cadwallader, Calin Fabri
[00:36:30] S0: It's like people doing things. So like that that Japanese electronics brand that I told you about when they're using the platform, what we found that's very interesting. So AIM, our AI marketer inside of the platform, which is the the... Your personal marketing agent. Yeah. People, the interactions that our enterprise customers are having with that agent now is like very fascinating. So instead of like reaching out to one of the team, instead we'll ask the AI marketer and the AI marketer can build content for them, build marketing, help them build reports. It can build a deck on their behalf. So it's like very interesting to see the enterprise adopt this technology so quickly. Mhmm. And, yeah, these enterprises are huge. Like, one of our customers has about 65,000 marketers across their business, like, across various products in their business. So, like, you know, that you you kind of... It's easy to underestimate the scale of some of these customers. And do you think, [00:37:20] S1: like, they'll need less marketeers, or the mark... The current marketeers can do more more precisely?