two & a half gamers
00:43:47 路 Robin Kuyer, Matej Lancaric, Ondrej Monsberger
[00:43:47] S0: Yeah. Yeah. That makes sense. Cool. So next time, do we do a Halloween episode because you like those playables [00:43:53] S2: so much today? Yeah. We can actually. We can we can go and and, you know, check all the all the Halloween types of playables. That would be kind of interesting to see like if actually those scaled and how long were they live actually. Yeah. Because I think I've only only remember one video which was Golf Clash. And it was on one of the Facebook summits which was like seven years ago or something. And they were showing the case study of, my god, you should always do seasonal creatives because look, Golf Clash, they're running Halloween for a year. I was like, guys, that's a very big outlier. I have never seen anyone else actually doing this. This one company you're saying, you should do it, like, come on. [00:44:36] S0: I remember when I was UA manager in my early days at Chartboost and then I reached out to this customer and said, hey guys, I think there is something wrong because you still have this Christmas playable or this not playable video at the time. You still have this Christmas video live and it's like July and they're like, no, no, no. This is our best performing video throughout all year. [00:44:55] S3: Yep. Why not? Why not? [00:44:57] S2: Yeah. I know. I mean, that that was the the case for Golf Clash as well because it was just performing better than everything else. [00:45:02] S3: Saving freezing center.
00:45:02 路 Ondrej Monsberger, Robin Kuyer, Matej Lancaric
[00:45:02] S3: Saving freezing center. [00:45:05] S0: Yeah. From... Like, I know seasonality, like, the feedback I've always got from customers is it either works really well or not at all. And I know also some companies do a really... It's not for them about the seasons, but it's about what's happening in the game. So it goes hand in hand the live ops. So if there's an event within the game, that's also what you're seeing in the ad. This month you can get special prize or new battle pass. I think if you take it to such an extent, maybe it's more interesting to see how you can align your ads to be with your live ops but that's a completely different topic. [00:45:41] S3: Yeah. Okay, let's see. You can surprise us next month. [00:45:45] S2: Yes, exactly. Awesome. Cool. Thank you guys for for listening and watching the the playables. We're going to be back next month as you've heard and you should go and check the Slack channel and also comment on the YouTube video if you like these playables or if you have any other playable that we should definitely check out next time. Thank you, guys. [00:46:07] S3: Thank you, guys. Bye bye. Ciao. Ciao. [00:46:09] S0: See you.