two & a half gamers
00:40:14 路 Matej Lancaric, Robin Kuyer, Ondrej Monsberger
[00:40:14] S2: you know? Yes. Yeah. Yeah. Exactly. [00:40:17] S0: Yeah, that's what I have. Also tried to do something different. I tried to filter on just Asia in Sensor Tower and I was thinking maybe we have some sort of special part where everything is completely different. It was not. Playables that work well, they just work well, right? And there was no big difference in filtering on Asia or filtering on Europe. I guess the major companies are just the ones that we are already talking about on a monthly basis right now. Exactly. [00:40:52] S3: It's just a gut feeling that the family drama is just slightly more in those Asian playables, but that's just the only difference I saw. Like you know, like getting dressed for the mother-in-law and making choices and all this stuff, it's a little bit more present there than in Western markets, but as I said, maybe just a gut feeling. [00:41:16] S0: I'm not sure. When I had the idea I was expecting like, oh, now we're gonna see anime playables. Yeah. No, man. Like... Crazy. There's nothing there's nothing nothing like that. Right? It's not... [00:41:28] S2: If you're looking at videos, maybe that's a different topic. Yeah. But in terms of labels, their mechanics, and you have the game, and it's like, what else you're gonna kind of [00:41:37] S0: Yeah.
00:41:37 路 Robin Kuyer, Matej Lancaric
[00:41:37] S0: Yeah. [00:41:37] S2: Change. On the other hand, I would expect the playables that are working better in Asia to be harder and, you know, you... More, let's call it, grindy rather than just the the the western versions because that's how, you know, they like their games. So that's the only thing that I would say, like, the difficulty would be different, but the visual style, not really. [00:41:57] S0: But there's also companies that specialize in making making games like fit for the Asian market, and that's not so much as just doing like translating CTA from downloads to whatever it is. It's also about... I spoke to one company and they're changing the whole store page. So they do custom custom screenshots and everything to appeal more to the Asian market. So I was expecting like maybe there would be something like that for playables, but again, I didn't really find that.
00:41:57 路 Robin Kuyer, Matej Lancaric
[00:41:57] S0: But there's also companies that specialize in making making games like fit for the Asian market, and that's not so much as just doing like translating CTA from downloads to whatever it is. It's also about... I spoke to one company and they're changing the whole store page. So they do custom custom screenshots and everything to appeal more to the Asian market. So I was expecting like maybe there would be something like that for playables, but again, I didn't really find that. [00:42:28] S2: And one major army, my other game is like second biggest country in the revenue is South Korea. Did anyone say web revenue? Oh yeah. This episode is brought to you by FastSpring, the no drama D2C partner that's been scaling with mobile publishers for over twenty years. They're fast growing, profitable and seriously reliable, which is more than you can say about most vendors in this space. Anyway, whether you're launching new web store, replacing your current data set up, or adding a backup plan, FastSpring is here for you. Visit fastspring.gg to set up your web store today. Fastspring.gg. Hello? FastSpring. Thank you very much guys for sponsoring this episode. There's no localization. It's just hard as fuck. And I only think I did was just translate the the Google Play Store to Korean language. And it it works because, I mean, the visual kind of art style is appealing to kind of Eastern audience, but still, like, it's... The the mechanics are more important. That's what I found kind of.
00:42:28 路 Matej Lancaric, Robin Kuyer
[00:42:28] S2: And one major army, my other game is like second biggest country in the revenue is South Korea. Did anyone say web revenue? Oh yeah. This episode is brought to you by FastSpring, the no drama D2C partner that's been scaling with mobile publishers for over twenty years. They're fast growing, profitable and seriously reliable, which is more than you can say about most vendors in this space. Anyway, whether you're launching new web store, replacing your current data set up, or adding a backup plan, FastSpring is here for you. Visit fastspring.gg to set up your web store today. Fastspring.gg. Hello? FastSpring. Thank you very much guys for sponsoring this episode. There's no localization. It's just hard as fuck. And I only think I did was just translate the the Google Play Store to Korean language. And it it works because, I mean, the visual kind of art style is appealing to kind of Eastern audience, but still, like, it's... The the mechanics are more important. That's what I found kind of. [00:43:47] S0: Yeah. Yeah. That makes sense. Cool. So next time, do we do a Halloween episode because you like those playables
00:43:47 路 Robin Kuyer, Matej Lancaric, Ondrej Monsberger
[00:43:47] S0: Yeah. Yeah. That makes sense. Cool. So next time, do we do a Halloween episode because you like those playables [00:43:53] S2: so much today? Yeah. We can actually. We can we can go and and, you know, check all the all the Halloween types of playables. That would be kind of interesting to see like if actually those scaled and how long were they live actually. Yeah. Because I think I've only only remember one video which was Golf Clash. And it was on one of the Facebook summits which was like seven years ago or something. And they were showing the case study of, my god, you should always do seasonal creatives because look, Golf Clash, they're running Halloween for a year. I was like, guys, that's a very big outlier. I have never seen anyone else actually doing this. This one company you're saying, you should do it, like, come on. [00:44:36] S0: I remember when I was UA manager in my early days at Chartboost and then I reached out to this customer and said, hey guys, I think there is something wrong because you still have this Christmas playable or this not playable video at the time. You still have this Christmas video live and it's like July and they're like, no, no, no. This is our best performing video throughout all year. [00:44:55] S3: Yep. Why not? Why not? [00:44:57] S2: Yeah. I know. I mean, that that was the the case for Golf Clash as well because it was just performing better than everything else. [00:45:02] S3: Saving freezing center.
00:45:02 路 Ondrej Monsberger, Robin Kuyer, Matej Lancaric
[00:45:02] S3: Saving freezing center. [00:45:05] S0: Yeah. From... Like, I know seasonality, like, the feedback I've always got from customers is it either works really well or not at all. And I know also some companies do a really... It's not for them about the seasons, but it's about what's happening in the game. So it goes hand in hand the live ops. So if there's an event within the game, that's also what you're seeing in the ad. This month you can get special prize or new battle pass. I think if you take it to such an extent, maybe it's more interesting to see how you can align your ads to be with your live ops but that's a completely different topic. [00:45:41] S3: Yeah. Okay, let's see. You can surprise us next month. [00:45:45] S2: Yes, exactly. Awesome. Cool. Thank you guys for for listening and watching the the playables. We're going to be back next month as you've heard and you should go and check the Slack channel and also comment on the YouTube video if you like these playables or if you have any other playable that we should definitely check out next time. Thank you, guys. [00:46:07] S3: Thank you, guys. Bye bye. Ciao. Ciao. [00:46:09] S0: See you.