two & a half gamers
00:00:43 路 S1, Matej Lancaric
[00:00:43] S1: Matej, Felix, Jakub, bringing the insight. We're rocking those vibes till the early daylight. Matej, UA, master eyes on the prize, tracking data through the cyberspace skies. Felix stacks dollars like a wizard in disguise. Jakub's craftar elves left us to the highs. Two and a half gamers talking smack, slow hockey stick, got your back. Ads are beautiful, they light the way. Click it fast, don't delay. [00:01:21] S2: Okay. We'll talk before we start. This episode is brought to you by Potensus. And if you're a mobile game publisher tired of leaving money on the table, listen up. Potensus is a premium ad network built by people who have actually been on both sides of this industry, game publishers, agencies, successful exits. So they get it. Here's the thing. Potensus has direct deals with Amazon, Apple, Coca Cola, Vodafone. It's not programmatic. It's direct. Those budgets land in your game at premium CPMs, no middleman And they handle everything with their in house team in terms of the critics. Plus they've partnered with Playable Maker, VingVing. So they will take brands YouTube videos or static images and actually turned into playable ad or revert video. Proper interactive format built for gaming inventory. Brands getting a gaming native creative, publishers are getting a higher CPMs. Everyone wins. Head to potensis.com to get started or check their creative portfolio in the link in the show notes. Thank you very much Potensus for sponsoring this episode. That's the whole point, right? So we actually check
00:01:21 路 Matej Lancaric, Ondrej Monsberger
[00:01:21] S2: Okay. We'll talk before we start. This episode is brought to you by Potensus. And if you're a mobile game publisher tired of leaving money on the table, listen up. Potensus is a premium ad network built by people who have actually been on both sides of this industry, game publishers, agencies, successful exits. So they get it. Here's the thing. Potensus has direct deals with Amazon, Apple, Coca Cola, Vodafone. It's not programmatic. It's direct. Those budgets land in your game at premium CPMs, no middleman And they handle everything with their in house team in terms of the critics. Plus they've partnered with Playable Maker, VingVing. So they will take brands YouTube videos or static images and actually turned into playable ad or revert video. Proper interactive format built for gaming inventory. Brands getting a gaming native creative, publishers are getting a higher CPMs. Everyone wins. Head to potensis.com to get started or check their creative portfolio in the link in the show notes. Thank you very much Potensus for sponsoring this episode. That's the whole point, right? So we actually check [00:02:33] S3: We some can do a surprise episode like surprise, we don't have any flavors this week. [00:02:38] S2: Surprise. And then we can go through the Sensor Tower and then just check. I tried once on the the creative trends episode, didn't go that well. [00:02:46] S3: So... I think... Wasn't it actually more than once? I think it was couple of times that you have been like going through Sensor Tower in general, right?
00:02:46 路 Ondrej Monsberger, Matej Lancaric, Robin Kuyer
[00:02:46] S3: So... I think... Wasn't it actually more than once? I think it was couple of times that you have been like going through Sensor Tower in general, right? [00:02:54] S2: We are going through the Sensor Tower anyway. It's just like I'm I actually have like a lot of the stuff prepared because I go for the different videos but sounds like I think I think it was once like so what do what are we recording today? Creative Transic. Oh really? Good to know. Hello, everybody. You are here as This is one of my favorite episodes of the month, actually, because we're talking about Playable Trends, because Playables are important. And my name is Matej Lancaric. [00:03:22] S3: My name is Ondrej Monsberger. [00:03:24] S0: And I'm Robin Kuyer. [00:03:26] S2: And we are [00:03:28] S3: your hosts. Nice. [00:03:30] S2: Okay. Good. This always goes well. When we did it with Jakub and Felix, never went to... Never... We never did it properly. But, anyway, it's fine. He's good. It's good. [00:03:40] S3: Okay. So... What's up, guys? [00:03:42] S0: Everyone is back from Mobidictum? Yes. [00:03:46] S3: You know, Robin, you missed it, obviously, but next year, maybe. [00:03:49] S0: Yes. Yeah. We were just talking about, like, Istanbul is one of my favorite cities. So I really hope whenever there's the next event that I get a chance to be there as well. [00:03:57] S2: Yeah, I'm [00:03:58] S0: patient. Maybe we can even record this one day all in person like how great would it be?
00:03:58 路 Robin Kuyer, Matej Lancaric, Ondrej Monsberger
[00:03:58] S0: patient. Maybe we can even record this one day all in person like how great would it be? [00:04:05] S2: Yes and then, oh, are we going like to do the post production with all the playables or how are you thinking about this? Because you're going to, it'll be way more work. [00:04:14] S0: I'm just coming up with the idea, okay? You're you're about logistics. [00:04:18] S2: Yes, I know. I know. I know. It's it's actually a good idea but we need definitely visuals because this is so important. Yeah. But also regarding Istanbul, we had the late adventures two and a half gamers in Google event one day before and was a huge, huge success for for us and we got already like very good feedback from the people that attended. So, we are absolutely going to do it again next year. So, we're all invited. You as well. [00:04:42] S3: Okay. Let's go. It. [00:04:46] S2: Let's go. No. Yeah. Playables. Playables. [00:04:49] S0: I I mean, do we still explain what we do? Everyone just brought some playables to this episode and we're just gonna review them one by one. No specific reason as to why it just caught one of our attention. That's why we picked them. So I guess for for those who have seen the previous [00:05:05] S3: one. Explain it. You just explain it. So I don't know [00:05:08] S0: if we'd still explain it, but that's what we do. Yeah. [00:05:11] S2: It's fine. [00:05:11] S0: I think I started last time. So maybe Matej, did you ever start or [00:05:15] S2: I ever start. Yeah. I started the the the Okay. The one episode before. I can I can do it again? It's fine.
00:05:15 路 Matej Lancaric, Robin Kuyer, Ondrej Monsberger
[00:05:15] S2: I ever start. Yeah. I started the the the Okay. The one episode before. I can I can do it again? It's fine. [00:05:22] S0: Yeah. Okay. Let's go. [00:05:24] S2: So I have replayables. So shit. Let's I don't [00:05:27] S3: know how many I will have depending on... [00:05:29] S2: Okay. Okay. Okay. [00:05:30] S3: So depending on how much we will cover.
00:05:30 路 Ondrej Monsberger, Matej Lancaric
[00:05:30] S3: So depending on how much we will cover. [00:05:33] S2: Yes. Yeah. That's always interesting. So I have this one and I'm pretty sure you're going to be surprised Because it's actually really good, pretty big game and everybody knows about Royal Match and I actually play their younger brother which is Royal Kingdom, not really Royal Match but this one actually caught my attention. Why? Because it says it's harder than you think, which brings me back a couple years ago when I saw all the all the hyper casual games before and all these different headlines. But I also was like, why are there these three guys here? And then what should I do? And they're like, oh, I need to save them. And then I realized, like, these three guys and the the similar concept was kind of done by match villains. They were always trying to save three characters from from the game. But here we are. Let's see. Ah, well done. Oh, really? Well done. Fuck. Okay. I I didn't even realize. But this, I think in my in my opinion, this gives me pretty much everything I want in terms of the the Royal Match Playables or creatives in general because I'm saving all of these guys. So I'm very familiar with the concept of like what's happening and I'm absolutely sure they are connecting this with one of their 17,000 iterations of saving the king videos. So the expectation flow is pretty pretty evident. But, yeah. What do you think? I like it, actually. Because it's finally something different from these guys.