00:54:28 · Jordi Hays, Alex Hormozi, John Coogan, John McElhone
[00:54:28] S1: Totally. Totally. Yeah. The the dry cleaning example is, like, use AI to constantly be monitoring every possible new space that you could expand into within your area or in the in the county over, etcetera. And just do that, do that, do that. But it's like grass is greener. Like, oh, what if I Yeah. What if I made system, the agent operating system for dry cleaners? It's like, no. Just, like, do the thing. [00:54:52] S3: Just win at dry cleaning because it's also so much easier to compete against Yeah. Other dry cleaning owners because you for sure know that they're not adopting it the right way because they're doing the same thing with orange glasses and and banging out their their Yeah. Their replicated software. You know, like, fine. Yeah. [00:55:05] S0: There's also, like, a fair amount of AI that a lot of small businesses are probably getting for free just in the sense of, like, if you have a CRM that's sending emails, like, that company has probably adopted AI and is doing somewhat smarter targeting. And so you might not need to go and build your own CRM that sends emails that are customized for every customer because, like, you get it for free out of the box. [00:55:27] S3: There's also this this tendency to rebuild the existing software that you're using. [00:55:33] S5: Always. [00:55:33] S3: So it's like, oh, I've got you know, I don't I don't need to pay Calendly, you know Yeah. $9 a month when I it's just like, oh, so instead you're gonna use two hundred hours to try and recode what they just did. Yeah. And it breaks all the time.
00:55:33 · Alex Hormozi, John Coogan, Jordi Hays
[00:55:33] S3: So it's like, oh, I've got you know, I don't I don't need to pay Calendly, you know Yeah. $9 a month when I it's just like, oh, so instead you're gonna use two hundred hours to try and recode what they just did. Yeah. And it breaks all the time. [00:55:45] S0: There's an [00:55:46] S1: error, then you lose $9. [00:55:47] S3: Yeah. Yeah. But like that is what I'm saying all the time. [00:55:50] S1: Yeah. We did have a Ben on our team here was having had been we he does lot of the automation that we do around, like, captioning videos. He had reached a point where all the existing software didn't do the thing that he needed to do, that he built something yesterday that now works, and that it's saving him a bunch of time. So there is the there are other edge cases. [00:56:06] S0: But it's very narrow point solutions for us. I think Like, specifically Tammi equals one. [00:56:10] S1: Flip Yeah. [00:56:11] S0: Yeah. Live streams very quickly with captions, with our ads added on at the end, and it saved a bunch of time in Premiere.
00:56:11 · John Coogan, Alex Hormozi
[00:56:11] S0: Yeah. Live streams very quickly with captions, with our ads added on at the end, and it saved a bunch of time in Premiere. [00:56:18] S3: Immediate is huge. Right? Yeah. Like, we're using it. Like, I'll give you two examples we're using. On the ad side, what we did was we built this gigantic data repository, which, by the way, I think that's what the big the huge gap that small business owners are missing is they don't have a data layer. And so it's like, you wanna have anything that's unique, it starts with data. Mhmm. If you wanna build, like, any kind of AI, right, that's actually useful. Yeah. And so one is, like, how do we build a repository of all the data that we have in terms of sales copy, testimonials, videos, collateral, all of that in one place? [00:56:42] S0: Yeah. [00:56:42] S3: And then have that get piecemealed out into ads Mhmm. In real time, and then also match those to dynamic landing pages. So we have that live right now at acquisition.com in terms of how we're doing it. So we have several 100 landing pages that are getting pushed against several 100 different ad ads that are going out all being done programmatically with AI, which is really like, we're we're not a we're not an AI company, but we use the shit out of it. Yeah. Yeah. And so I think that those are, like, those are the the the on the paid side where it's really, really exciting. [00:57:09] S0: Yeah. [00:57:09] S3: And then on the on the organic side, it's like right now we started MoreMosie, which is like the highlights channel. [00:57:14] S0: Yeah.
00:57:14 · John Coogan, Alex Hormozi
[00:57:14] S0: Yeah. [00:57:15] S3: And I've got one one one cracked out teenager who's do who's putting out twenty twenty clips a day on his own. No. No. He's doing five five mids. So, like, we call mids. It's like, call it, like, three to ten minutes Yeah. Clips. And then he's putting out, I think, 15 or something like that shorts per day on his own. Mhmm. And so he just takes all the time, if I'm talking to business owners, takes it, runs it through, it highlights the points. From there, he just basically just makes sure that it's good, inserts automatically the the the CTAs that we want, and then boom. It's all [00:57:47] S0: on there. What's your philosophy on, bringing the cracked out teenager in house? Remote in person versus agency versus platform where clipping can happen, a Discord that just you hear about these Discords with, like, 200 clippers, and they all get paid on a CPM basis randomly. It feels deeply chaotic. But if you can harness that, maybe it's powerful. But what's your philosophy? [00:58:10] S3: Yes. Okay. That's a 100% my philosophy. Okay. But, like, are you an agency fan or in house? It's like, I want three agencies working for me and in house team. Like, it's all all the impressions are out there. Like, gotta catch them all. Like, go get them. You know what I mean? And same thing with like, if I I pay a lot of attention, especially on the paid side to ecommerce. I think they're almost always the most cutting edge. [00:58:29] S0: Mhmm.
00:58:29 · John Coogan, Alex Hormozi, Jordi Hays
[00:58:29] S0: Mhmm. [00:58:29] S3: When it well, actually, porn's the most paid edge. Right before that is I'm being real. Right? Yeah. Yeah. Ecommerce is the second most cutting edge. And those guys are all completely the ones who are crushing it going to 0 to 100,000,000 plus in, call it, like, twelve to twenty four months. Like, all the companies that are running the same playbook [00:58:43] S0: Yeah. [00:58:43] S3: Is decentralized UGC with kind of like AI back end for screening for control and then just letting it fucking rip. Yeah. And there's obviously some considerations for brand. Sure. Right? Which is like, how do we make sure? [00:58:56] S0: But Yeah. But if the raw footage is And you only [00:58:58] S3: put money behind things that are yeah. [00:58:59] S0: Exactly. It's probably pretty safe. [00:59:01] S1: Do you expect to integrate parenting content into your universe? [00:59:07] S3: I don't think everything that's not business has not been, like, super deliberate. I just don't hold back. So if someone asks a question about it, I'll just answer honestly. Yeah. Yeah. But everything I try to think of, like, the middle spoke is still I'll use this area. The middle spoke is still business, and then it's, you know, how am I seeing parenting through the lens of business as [00:59:24] S0: a business If [00:59:25] S3: you want. How do I [00:59:27] S0: You got it over there.
00:59:27 · John Coogan, Alex Hormozi, Jordi Hays
[00:59:27] S0: You got it over there. [00:59:29] S3: And, like, how do I see, like, my my relationship with Leila? But we're business partners, but we're also married. So it's it's always I try to keep that at the middle. Yeah. But some people are like, [00:59:37] S1: I just wanna [00:59:37] S0: talk to [00:59:38] S1: You know, with with with Taylor and and Travis pairing up, hopefully, have children. Mhmm. You guys having children, I think we could see the a real baby boom. Yeah. But Important. We need to get it out there. [00:59:50] S3: That's what we're doing. The Lord's work. [00:59:52] S1: There we [00:59:52] S0: Can you walk me through how to sort of evolve a brand through what I expected to be more difficult, but you executed it very well. The headline was I have nothing to sell you. Mhmm. Now you sell books. There I people wanna buy stuff from you. Obviously, you a ton of books. Yeah. But there's probably like a, oh, I wasn't expecting this. How did you work through that? Because I think there's a lot of companies where the business model evolves and they need to change their communication strategy and they need to deliver, [01:00:22] S1: like, It's like, we're not gonna compete with you. [01:00:26] S3: What? That's crazy. [01:00:28] S0: Asking for a friend here. [01:00:33] S3: I'm I'm such an I I I think the absolute simplest media strategy for any kind of change is the whole truth Yeah. Not half truth. [01:00:40] S1: Mhmm. And I [01:00:40] S3: think if you just manage that so it's like, I didn't have anything to sell. Yeah. And I was like, now I do.