00:49:21 · Jordi Hays, Alex Hormozi, John Coogan
[00:49:21] S1: Speaking of Brian Johnson, do you care at all about living forever? [00:49:27] S3: I don't even think about it. I expect to die. I would prefer not to, but, like, I'm good I'm good either way. Like, I I think Marcus really has said the the old and the young lose the same thing when they die, which is the present. That's all we got. [00:49:41] S1: So yeah. I love it. I'm a similar way. I wanna have a full life, but I never, at any point in my life, have I thought, oh, it would just be the best thing ever if I could never die. Yeah. [00:49:56] S0: Going back to sort of core audience Yeah. I think of, like, the sweet spot is, like, mid market owner operator founder types. Is that roughly accurate? [00:50:06] S3: One to fifty million. [00:50:07] S0: One to fifty million. What is the expansion opportunity? Is there a business for you where you're giving keynotes at Fortune 500 companies, motivational speaking for, like, you know, middle managers at companies? Companies? Or or or is it or is it getting people on the founder journey who are leaving companies, breaking out into their own, and going from zero to 1,000,000? What do you think? [00:50:30] S3: Well, from an expansion opportunity, like, I think there's still plenty of people in the one fifty million who don't know who I am and haven't consumed my stuff or whatever. So, like, plenty there. But the like, if I just focus there Yeah. I get the zero to a million Sure. Anyways. Yeah. Yeah. Because if you're helping people go from one to 10, people are like, you can probably help me get from one to zero one.
00:50:30 · Alex Hormozi, John Coogan
[00:50:30] S3: Well, from an expansion opportunity, like, I think there's still plenty of people in the one fifty million who don't know who I am and haven't consumed my stuff or whatever. So, like, plenty there. But the like, if I just focus there Yeah. I get the zero to a million Sure. Anyways. Yeah. Yeah. Because if you're helping people go from one to 10, people are like, you can probably help me get from one to zero one. [00:50:47] S0: Yeah. Yeah. [00:50:47] S3: Yeah. And so I'm super broadly zooming out. Mhmm. I'm a big fan of capitalism. And I think as many people as possible participating in a free market is a good thing for the country and for that person and for everyone else that they serve. And so I would like as many people to taste that that, that forbidden fruit as humanly possible. And so I try and make it as simple and as easy as possible for people to get started.
00:50:47 · Alex Hormozi, Jordi Hays
[00:50:47] S3: Yeah. And so I'm super broadly zooming out. Mhmm. I'm a big fan of capitalism. And I think as many people as possible participating in a free market is a good thing for the country and for that person and for everyone else that they serve. And so I would like as many people to taste that that, that forbidden fruit as humanly possible. And so I try and make it as simple and as easy as possible for people to get started. [00:51:09] S1: Yeah. What mistakes do you see entrepreneurs making around AI? Because I'll give you one. The the small business owners that I know that get too in, like, into AI, and maybe they're listening to podcasts and they're on x and and and we're Orange glasses ready to go. They'll like they won't just apply AI to their business. They'll like start a new company that's like AI oriented. Mhmm. And and I just think that's like the worst possible mistake because they end up doing something that like the model just does well. And it's like, okay, so you're gonna compete just directly with like all the biggest companies in the world on something that you don't even know as well as the biggest companies in the world when you did. [00:51:52] S3: When you [00:51:52] S1: could just like and so and so there's like this like grass is greener thing happening Yeah. Where instead of seeing, like, oh, I can just make, you know, these parts of my business, even if it's just 10% more efficient, I can I can, you know, keep compounding? But what are you seeing?
00:51:52 · Jordi Hays, Alex Hormozi, John Coogan, Tyler
[00:51:52] S1: could just like and so and so there's like this like grass is greener thing happening Yeah. Where instead of seeing, like, oh, I can just make, you know, these parts of my business, even if it's just 10% more efficient, I can I can, you know, keep compounding? But what are you seeing? [00:52:08] S3: Alright. One, they're using AI to do dumb things really fast. So they're doing the wrong stuff with AI. So even like, they were like, a small business owner that wasn't making money now still doesn't make money but has a lot more token cost [00:52:20] S0: Sure. [00:52:20] S3: Than they did before. Number two, [00:52:22] S1: they're Meeting meeting summaries. Yeah. Like, I've never been success like, I I've never [00:52:26] S0: That was my bottleneck. I just need a summary. [00:52:28] S1: Yeah. No. But but it's one of those things, like, like, I think it's cool that these apps exist. I've never, I've never needed to take notes to achieve my goals in business. Like, I'm just like, okay. What's the next most important thing to do? I'm gonna do that thing. Yeah. Okay. What's the next most important thing do? I'm gonna do that thing. The actual thing. Never I've never been like, okay, like, what did we say? I mean, and and I've worked in, like, small companies. Right? [00:52:50] S2: I've only only been a founder. [00:52:52] S1: But but that's just such an example of like, yeah, my meeting notes system is, like, so dialed. I'm like, okay. Like, how much money have you made? Yeah. Okay.
00:52:52 · Jordi Hays, Alex Hormozi, John Coogan, Josh Zoffer
[00:52:52] S1: But but that's just such an example of like, yeah, my meeting notes system is, like, so dialed. I'm like, okay. Like, how much money have you made? Yeah. Okay. [00:53:00] S3: So I'll I'll say to to to counter answer the two things that I think are the right way to use it, which is number one, how do we take every function of the business Mhmm. Take it from org chart based thinking to workflow based thinking. [00:53:13] S0: Mhmm. [00:53:13] S7: And [00:53:13] S3: then saying, okay. This editor used to be involved in these six workflows. [00:53:16] S0: Mhmm. [00:53:17] S3: We actually only need him to be now involved in three of those workflows. And the other three, we can have AI do the vast majority of the work. So all of a sudden, can three, five x output. And so revenue per head count on service based businesses should decrease, which means margins should go up. Now there's this great opportunity window right now where prices aren't really gonna adjust for a minute, which means that your margins get absolutely stupid. And so, like, you should do that. Mhmm. So there's two flavors to that. [00:53:39] S0: One
00:53:39 · John Coogan, Alex Hormozi, Jordi Hays
[00:53:39] S0: One [00:53:39] S3: is the the like, I'm I'm an advocate of, like, don't tell people you're using AI. Like, go go have a service business that people think is all humans in the background and then charge human prices and then have costs of tech and have the scale and operational or the the lack of operational drag of tech. That's the good game. Right? Or take it department to by department so that can just become more efficient at it. Right? So those are, I think, the two good ways of doing it. To your point of, like, well, being distracted is still a terrible idea as a founder. And so this has just made it so much easier for people to get distracted because, like, I can start a business on this or that or that. And it's like, yeah. But you still have your dry cleaning store, dude. Like, what are we gonna like and to be fair, if you have if you wanna be a trillionaire, you are gonna need to get into bleeding edge tech and AI. Sure. But you probably should get rid of your dry cleaning store and go all in. And so they're trying to juggle two plates Yeah. And not really succeeding it either. [00:54:28] S1: Totally. Totally. Yeah. The the dry cleaning example is, like, use AI to constantly be monitoring every possible new space that you could expand into within your area or in the in the county over, etcetera. And just do that, do that, do that. But it's like grass is greener. Like, oh, what if I Yeah. What if I made system, the agent operating system for dry cleaners? It's like, no. Just, like, do the thing.