02:01:36 · Hussein Fazal, John Coogan, Tyler
[02:01:36] S8: Yeah. So, I mean, there's a lot a lot of branding opportunities. So first, have to decide, like, do you wanna do brand? Okay? Then you have to decide what kind of brand do you wanna do. Do you wanna be doing, you know, subway ads? Do you wanna be doing billboards? Do you wanna get into sports marketing? Then let's say you've said, okay, think sports marketing is cool because it has some unique appeal to it and has very broad reach. Then you gotta pick your sport, right? So you gotta look at your demographics and you gotta say, you know, am I on the sort of NHL, NBA, sort of like higher mid income? Am I on sort of like the MLB, you know, NASCAR, which is like mid to lower income potentially? So you gotta kinda find the right demographic. And then once you pick a once you pick a sport, then, again, there's a variety of things you can do. You can do a deal directly with NASCAR, in which case we did, and we are the official savings partner of NASCAR. You can also do deals with particular drivers, and you could say, hey. I wanna do a deal with you, the driver, and I want this car to be wrapped in super.com pink, which we also did with Rick Ware Racing and and Cody Ware. So there's a there's a bunch of things that you can do. But, really, it's like any other brand marketing slash sports partnership. And I would say my biggest advice is first, pick the right demographic before you get into the specific tactics. [02:02:55] S0: Yeah. Well, congratulations on the round. Thank you so much for taking the time to come chat with [02:02:59] S2: us.
02:02:59 · Tyler, John Coogan, Hussein Fazal, Alex Hormozi, Jordi Hays
[02:02:59] S2: us. [02:03:00] S0: Yeah. Awesome update. Crushing it. Amazing progress. We'll talk to you soon. [02:03:03] S8: Appreciate you having me on again. [02:03:04] S0: Of course. [02:03:05] S3: Talk to [02:03:05] S0: you Let me tell you about Codex. Codex is a powerful workspace for getting work done with AI agents. Whether you're writing code, analyzing data, creating content, or automating business workflows, Codex helps you move projects forward from start to finish. Did you see this I don't even know what you call it. Chrome extension. It's a Chrome extension [02:03:25] S1: They did. [02:03:25] S0: That lets you dim or hide all the mass produced fake brands on Amazon. [02:03:31] S1: It's [02:03:32] S0: called knock off not shopping. [02:03:34] S1: You remember. I was asking for this a year ago. I was like, I want to shop on Amazon just from brands that have been over that are over 50 years old. Yep. Right? Because that just squeezes out the w n p e t h m o e, the a he, I'm not even gonna say that, y x [02:03:50] S0: Y l. [02:03:51] S1: Y l l u and Joyan, Tomi. Go Don Lip. [02:03:57] S0: Gondolf. That's what it looks like. There are I have a a flurry of Oh, land. Sort of slop brands on Amazon, and this Chrome [02:04:06] S1: extension buying from CooFandy?
02:04:06 · Jordi Hays, John Coogan
[02:04:06] S1: extension buying from CooFandy? [02:04:08] S0: Allows you to dim them or even remove them entirely. Of course, a lot of people do their shopping on mobile, so you'll need to fire up the desktop in Chrome with the browser. But if you're doing some serious shopping, probably makes a lot of sense. Pete Oxenham says, it's beautiful. He deslopped Amazon, and it is a nice feature. I can imagine this, being very popular. I liked that, this little, tweaking of your Internet experience seems like the good news. [02:04:39] S1: Defined says Chinese air droppers deserve to make a living too. The funny thing is I don't think they're air droppers. They're making the actual products. [02:04:47] S0: Yeah. They're manufacturers. Drop shippers. Well, they're Yeah. What is drop shipping? Drop shipping is where you're using another manufacturer. Yeah. [02:04:55] S1: You're you're not even necessarily even holding inventory. [02:04:57] S0: Straight from the factory for sure. [02:04:59] S1: Yeah. And I I I respect I respect the the hustle. Just, I find that a lot of these products end up, you know, not, keeping around very Yeah.
02:04:59 · Jordi Hays, John Coogan, Tyler
[02:04:59] S1: Yeah. And I I I respect I respect the the hustle. Just, I find that a lot of these products end up, you know, not, keeping around very Yeah. [02:05:10] S0: I love this because I imagine if you get a little bit of a community on here, it will automatically hide or dim or gray out the brands that are suspected to be slop or or junk or knockoffs. But you can click on individual brand and say, trust this brand. This was a false positive. You can block this brand or you can dismiss for this particular item. Maybe it's fine. You can report it as a real brand. So they're gonna be able to collect all of that information across the user base and then merge that together. So the system should get smarter over time, I imagine. But who knows how long Amazon allows this to go on? I imagine that the margins on some of these sloppier brands are potentially better, and so there might be a financial incentive to prevent this type of plug in from running roughshod all over amazon.com. But at least for now, you can go and enjoy it and take it for a spin at knockoff. Shopping, Amazon without the knockoffs, filters out the trademark squat pseudo brands, the s z h l u x's, and horse Sudis. These are weird brand names. Very, very weird brand names. I'm surprised they don't come up with a normal name. Like, if you're going to be a, like, a sketchy drop shipper with a knockoff product, it's pretty easy to go to an LLM and say, like [02:06:36] S2: Why not [02:06:37] S1: just be the the silverware company of China?
02:06:37 · Jordi Hays, John Coogan, John Nay
[02:06:37] S1: just be the the silverware company of China? [02:06:40] S0: Well, that or, you know, dog beds here. The examples are Casper and Carhartt. Come up [02:06:45] S1: with another term. Buddy the Buddy Yeah. Dog supply company. [02:06:50] S0: There's a bunch of words you could use. I don't know. It doesn't seem like rocket science, and yet it feels like a cat walked across the keyboard with some of these brands. Anyway, go give it a try. Tell us what you think. Fortunately, we have our next guest in the waiting room. Let's bring in John Nay from Norm AI. Welcome to the show, John. How are you doing? [02:07:12] S6: Doing well. Enjoyed that, brainstorming session you just had on the naming. [02:07:17] S0: Always. I mean, I can't come up with anything. Do you have a better name for dog bed company? [02:07:24] S1: Wait. Tell us about the name Norm. Norm. You just wanted to say, hey. You don't need to worry about this, you know, the general intelligence company of x y z. We're just gonna give you some normal AI. Maybe. Is that the idea? [02:07:38] S6: Yeah. Just straight normal AI. It stands for norm, setting the norms for AI. [02:07:45] S0: There you go. [02:07:46] S6: And also for normative for what should be. [02:07:49] S0: Sure. When did you start the company? [02:07:52] S6: Just under three years ago. [02:07:53] S0: Okay. And what were the key inflection points that got you to today? How much did you raise? What's the news? [02:08:03] S6: Yeah. So the news is today we raised, a 120,000,000 at 1.2.
02:08:03 · John Nay, John Coogan
[02:08:03] S6: Yeah. So the news is today we raised, a 120,000,000 at 1.2. [02:08:08] S0: Woah. Jordy, hit that. There we go. $120,000,000 here you see. Coastal Ventures is in. Valuation's 1,200,000,000. Not too shabby. But what has growth been like? Who are the key customers? How are you describing the product to them? [02:08:26] S6: Yeah. So what we've done is we started out selling directly to in house teams. So places like Blackstone, New York Life, mainly large financial institutions. [02:08:35] S0: Sure. [02:08:36] S6: And as we were doing that, we realized the outside counsel opportunity was huge. Yeah. So they're spending billions of dollars on outside counsel. So this is for things like fund formation, transactional work, a lot of different things they work with, like Kirkland and Ellis and Simpson Thacher and other firms like that for. And as you're working with them, we realized the opportunity of taking the legal AI agents that we were building and then having that power a law firm to be able to serve as outside counsel on those billions of dollars of spend that they're working on would be an amazing opportunity for us and then also be more aligned with the clients that we already had. [02:09:10] S0: Yeah. So talk about the key decision to not just supercharge the in house counsel with effectively a software product, but instead actually spin up a proper, partnership. And l you have an LLP. Right?