02:28:16 · Julian Hoenig, John Coogan
[02:28:16] S3: I mean, I think you you absolutely. Because what what for us was the most important is, of course, the design, but then the comfort, right comfort, also performance. It's not something, you know, you take to Pismo Beach and you you go down the dunes. Mhmm. But it it has quite some power, like three times more than the average golf cart, so it's quite more powerful. You can go 25 degrees uphill with full load, so this is something you know, so it's the comfort, the performance, the design. And in terms of gadgets and screens, we really intentionally set just the the the basic screen in the front that's really nicely designed and then bring your own device. Like, some of these, you know you know, some of of of these products, they they have the screen, but after a year or sometimes already when it ships, it's old. Right? It's old news. So we said instead of that, let's focus on having a nice USB c port. You bring your phone and and and then you, you know, have have I mean, we all know this. Right? You're in your car. You have a huge screen, and what do you do? You put your iPhone Bring your phone there. On the screen and and use Waze. Right? Or or or Google Maps or whatever you use. [02:29:25] S1: Can you take me through your design process? Does it start with pencil and paper? Do you start in Photoshop? Do you pull a mood board together? Do you use AI to generate something? Like what is the process? Because I imagine it ends in something like CAD, but where does it start and how does it evolve? [02:29:46] S3: I'm just looking for my sketchbook.
02:29:46 · Julian Hoenig, John Coogan
[02:29:46] S3: I'm just looking for my sketchbook. [02:29:48] S1: Yeah. Okay. Sketchbook. I got it. [02:29:50] S3: Yeah. I think I think this is all for for I mean, I tell my son and I think all students that you should never stop sketching. Think sketching with pen and paper is still the most direct way of expressing ideas and the fastest. Okay. Now with AI, you talk to your phone and the and and the drawing comes out, but I think that's half the fun. So it starts with sketching, ideas, and then fairly quickly, we went into into three d modeling like into CAD. And what we did, I think, was very you know, my my experience before was Audi. I was eight years at Audi, then a year in at Lamborghini doing car design. So my background is really, on the one hand, car design. On the other hand, I worked in ten years at Apple in Johnny's team. So I have bring both the product design Yeah. Yeah. But yeah. But what we did, I think what's unusually we we we we built a a driving prototype fairly quick in the process. Usually, you make a lot of models, like, one to one scale models, and we just went directly into a thriving prototype, which was pretty pretty cool.
02:29:50 · Julian Hoenig, John Coogan
[02:29:50] S3: Yeah. I think I think this is all for for I mean, I tell my son and I think all students that you should never stop sketching. Think sketching with pen and paper is still the most direct way of expressing ideas and the fastest. Okay. Now with AI, you talk to your phone and the and and the drawing comes out, but I think that's half the fun. So it starts with sketching, ideas, and then fairly quickly, we went into into three d modeling like into CAD. And what we did, I think, was very you know, my my experience before was Audi. I was eight years at Audi, then a year in at Lamborghini doing car design. So my background is really, on the one hand, car design. On the other hand, I worked in ten years at Apple in Johnny's team. So I have bring both the product design Yeah. Yeah. But yeah. But what we did, I think what's unusually we we we we built a a driving prototype fairly quick in the process. Usually, you make a lot of models, like, one to one scale models, and we just went directly into a thriving prototype, which was pretty pretty cool. [02:30:55] S1: What is the next two years like? What needs to happen to get to 2028 for deliveries? It feels extremely fast. It's amazing. At the same time, I'm not happy. I want it today. And so I'm but I am interested. Is it supply chain? Is it is it manpower? Is it regulatory? Is it all of the above? What does it actually take to bring a new vehicle to the market? Because I mean, every other company, it's ten years, so two years is great. But what what does the next two years look like?
02:30:55 · John Coogan, Julian Hoenig, Eliot Pence
[02:30:55] S1: What is the next two years like? What needs to happen to get to 2028 for deliveries? It feels extremely fast. It's amazing. At the same time, I'm not happy. I want it today. And so I'm but I am interested. Is it supply chain? Is it is it manpower? Is it regulatory? Is it all of the above? What does it actually take to bring a new vehicle to the market? Because I mean, every other company, it's ten years, so two years is great. But what what does the next two years look like? [02:31:26] S3: So what we are we're in the process now. We are, I I would say, 90% finished with engineering for manufacturing. [02:31:33] S11: Mhmm. [02:31:33] S3: What it means is basically we have this amazing prototype, but the last year we spent the full year of making this ready for mass production Yeah. Which is the most difficult part because you have something you love, then you have to, you know, factor in cost. You have to factor in, you know, visibility, the parts, the actual parts you wanna order, the supply chain. So we are, like, 90% there to have that ready. Mhmm. Spending a few months for for two two, three months more to pull it together. Mhmm. And then we produce. We start producing end of the year. Yeah. And we ship twenty twenty seven, but only to hotels. Okay. Because, as you said, the the process of making the street legal takes another half a year. We intentionally start with with clients like, you know, Amangiri and and and really the top clients for hospitality. And then we have And then we come true. [02:32:22] S1: We talk about Amangiri a lot.
02:32:22 · John Coogan, Jeffery Liu, Julian Hoenig, Jordi Hays
[02:32:22] S1: We talk about Amangiri a lot. [02:32:25] S2: Yeah. It's I mean, it's fantastic. [02:32:28] S1: Do you so do you have a it seems like there's a a little bit of ambiguity in your mind about where the split between hospitality and personal sales will be in a few years. Are you starting to narrow the aperture there? Do you have a vision for where you want the company to be? Because it feels like with developing a great brand interfacing with the user, the first time they ride on it, it's at Almangiri. It's beautifully cared for. It's in this idyllic setting. They wind up buying one. They have very great brand aspirations. Do you want this to go into street vehicle sedan SUV? Do you want this to be 90% consumer sales eventually? Where does this go if it becomes a huge business? [02:33:20] S3: It's interesting. Hospitality is a great starting point, but we already see now after three days we have already over a thousand preorders Wow. And and a lot from The US. [02:33:33] S2: So I [02:33:36] S3: like this. Oh, this is the I I have to get one of those too. [02:33:40] S1: Yeah. We have lots of sound effects. Wait. [02:33:41] S0: We we can get you one. [02:33:43] S3: Yeah. That's
02:33:43 · Julian Hoenig, Jordi Hays, John Coogan
[02:33:43] S3: Yeah. That's [02:33:44] S0: great. No. I think I think it's I think I think there's gonna be I think there's gonna be a big market here. I just I know so many people that and I guess I would say, like, maybe it's a smaller market, but I think you can get a a very very very meaningful amount of it just because I've I know so many people that have spent this much money on a vehicle and gotten something that is just not Yeah. Not special. Yeah. In any way. [02:34:09] S1: So The open air not having the doors on. I was looking at the take getting Ferrari Lucia and taking the doors off for a similar experience, but it's like 20 times the cost. And so this just makes so much more sense. It's a more rational purchase and I think that's I [02:34:24] S3: think that the door is more expensive than our car. Probably. [02:34:29] S1: I think every door is probably 50 k on that car. Anyway, thank you so much for [02:34:34] S0: joining. We will we will be your strongest supporters and you guys are welcome to come on anytime and thank you to Riley for connecting us. [02:34:43] S1: This is fantastic. Yeah. [02:34:44] S3: Thanks so much for having having me and looking forward. Yeah. And hope to meet in person maybe for the first deliveries. [02:34:50] S1: Yeah. That'd amazing. First deliveries, we can [02:34:52] S0: go do a tour of our [02:34:53] S1: our You can do [02:34:53] S0: the second car [02:34:55] S1: review on the show. The other one was a hypercar. [02:34:58] S0: The Singer.