02:22:12 · John Coogan, Nick Grossman, Jordi Hays
[02:22:12] S1: And it's just all wildly different than web two where a dollar of revenue was usually a dollar of gross profit, basically. Yeah. Now Not anymore. You might see 60% gross margins. You might see 20. You might see 90. It just depends on how the entrepreneur has positioned the business and what [02:22:28] S7: the shit 20% gross margins for some application companies is like great. [02:22:33] S1: Yeah. Yeah. It might be negative 50% for some if they're going really fast. Anyway, thank you so much for taking the time. [02:22:39] S0: Really fun chat, and we'll talk Yeah. Great to have you on. [02:22:41] S7: Yeah. My pleasure. [02:22:42] S1: Have a good rest of day. [02:22:42] S7: Thank you so much. [02:22:43] S1: Goodbye. Let me tell you about public investing for those that take it seriously. Stocks, options, bond, crypto, treasuries, and more with great customer service. Our next guest is in the waiting room. We have Julian Hoenig from Amble. He's the co founder and chief design officer. Julian, welcome to the show. [02:23:01] S0: Round of applause. Round of applause. [02:23:04] S1: Hi, guys. We're very excited to have you. Very much enjoyed digging into the images of the new vehicle. Would love to [02:23:13] S0: I view you as an angel sent from heaven to make my dream motor vehicle. [02:23:18] S1: You saw the Ferrari Lucha and just snapped and said there has Enough. A different [02:23:23] S0: It's time to make something Actually, take
02:23:23 · Jordi Hays, John Coogan, Julian Hoenig
[02:23:23] S0: It's time to make something Actually, take [02:23:26] S1: us back. Tell us how you how you got here. Little bit of your history, and then some brief history on the company would be a great place to start. [02:23:34] S3: Yeah. Well, first of all, thanks for having me. Super excited. Yes. How did it start? I mean, it started with a pretty simple conversation with with me and my friend Jose, who is the co founder, one of the co founders, and he has this beautiful hotel in Portugal in Alentejo called Barrocal, and it's it's really beautiful. And he's building a second one on the coast with with directly on the coastline in the dunes, and he asked me, do you know of any good mobility solution or golf carts for for for my resort where everything is designed perfectly? And then, you know, I did some research before, and I think there's nothing that really, you know, fits your standard you have you have in in the resort. And we said, well, let's for fun, let's let's do something on let's design something for you. And this this this little idea became reality because we realized if one hotel wants this, probably more hotels wanted two. But also, if you make it street legal, you open up a whole new customer base. Right? And I I lived in in Pasadena. I lived in LA. So I [02:24:35] S1: You live in Pasadena, California? [02:24:37] S3: Yes. Got [02:24:37] S0: a Pasadena now. Right here. [02:24:39] S1: I live there currently. I was born there, raised. That's amazing. I and and I [02:24:44] S3: I went to AdSense. I mean, you're sure you know AdSense are there.
02:24:44 · Julian Hoenig, John Coogan, Jeffery Liu
[02:24:44] S3: I went to AdSense. I mean, you're sure you know AdSense are there. [02:24:47] S1: Yeah. Yeah. Yeah. Yeah. I I live very close there. And I sent this to a friend who lives also in that area because we've been talking he's we were talking about like, can you get a golf cart in this Probably not. I was asking Chachi PT, like, how much trouble will I get in if I have a golf cart? And and he saw a golf cart and was like, I think it's just an unlicensed golf cart. I think it's probably somebody who's bending the rules. And then I sent him the Amble immediately because I was like, this is what we've been talking about. So I I fully expect these to take over Pasadena. But but anyway, sorry I interrupted you there. [02:25:18] S3: No. No. No. No. But it's you know, those are the the the LSV, and you can you can for the low speed vehicles, you can make it street league in most states or almost all states. Yeah. But, yeah, I I I I you know, growing up there, I know the the need, and and, you know, I've been many times in Florida, all parts of California, Texas. So I I think Mhmm. The understanding a bit of the American market, I thought that this could could really work well because there's nothing really nice out there yet that is electric, open. Mhmm. And and then we we also said, well, you know, we don't we just don't wanna take a golf cart and make it pretty. It's like we we really started from ground up, meaning we make it slightly bigger. It's wider. Mhmm. It has, of course, bigger wheels, has individual suspension. [02:26:01] S2: Yeah.
02:26:01 · Jeffery Liu, Julian Hoenig
[02:26:01] S2: Yeah. [02:26:01] S3: So not only the design, but also the engineering. We spend a lot of time with engineering. One of our head engineers actually comes from Formula One, so we really take it seriously to to make something special.
02:26:12 · Jordi Hays
[02:26:12] S0: No. I I, you know, I was joking when you you you came on, but I totally agree. I've spent I live in Mali like, so we're the perfect customers for you. I I live in Malibu. John lives in Pasadena. Mhmm. I've seen every possible type of golf cart in every setting from commercial settings. Worked at a hotel, you know, a long time ago where I would drive these big, you know, bulky commercial golf carts to driving golf carts on golf courses to around the neighborhood. I've seen the ones that are street legal, the ones that are not, the ones that are gas powered, the ones that are more like farm vehicles, things like that. So I've looked at the full spectrum and you guys really nailed to me all the different elements that matter. Specifically, like I think a lot of lot of vehicles in this category try to sell you on tech. I went through this the buying process recently and they're like, well, this has a smart system and the backup camera and it's got, you know, full it's full speakers and it's got it's got all these other things and And to me, I think just people are desperate for the best of modernity, but also the best of fifties and the sort of truly analog era, and I think that And manufacturers just haven't really listened to that feedback. And so, yeah, when I look at all the design decisions that you guys have made, it looks like it's gonna be incredibly solid to drive. Right? The wider the wider base, the proper suspension, it'll feel better in corners over things like as simple as speed bumps, and then and then just the the usability of it. Like, don't want my outdoor vehicle to feel like a big computer, you know. I just want it to feel like, I want it to feel like a classic, you know, like something closer to a modern Moke or something like that.
02:28:16 · Julian Hoenig, John Coogan
[02:28:16] S3: I mean, I think you you absolutely. Because what what for us was the most important is, of course, the design, but then the comfort, right comfort, also performance. It's not something, you know, you take to Pismo Beach and you you go down the dunes. Mhmm. But it it has quite some power, like three times more than the average golf cart, so it's quite more powerful. You can go 25 degrees uphill with full load, so this is something you know, so it's the comfort, the performance, the design. And in terms of gadgets and screens, we really intentionally set just the the the basic screen in the front that's really nicely designed and then bring your own device. Like, some of these, you know you know, some of of of these products, they they have the screen, but after a year or sometimes already when it ships, it's old. Right? It's old news. So we said instead of that, let's focus on having a nice USB c port. You bring your phone and and and then you, you know, have have I mean, we all know this. Right? You're in your car. You have a huge screen, and what do you do? You put your iPhone Bring your phone there. On the screen and and use Waze. Right? Or or or Google Maps or whatever you use. [02:29:25] S1: Can you take me through your design process? Does it start with pencil and paper? Do you start in Photoshop? Do you pull a mood board together? Do you use AI to generate something? Like what is the process? Because I imagine it ends in something like CAD, but where does it start and how does it evolve? [02:29:46] S3: I'm just looking for my sketchbook.