00:10:21 · Jordi Hays, John Coogan
[00:10:21] S0: what did it Skill issue. [00:10:22] S1: Skill issue, basically. Oh, don't know. It didn't go through. Anyway, it said buffer recommends focusing on sustainable organic growth instead of quick hacks like follow trains. Post reels consistently since they get 36% more reach than carousels and a 125 [00:10:41] S0: so funny to be referencing It's referencing a blog post from a social media management SaaS company. [00:10:46] S1: Exactly. [00:10:46] S0: Like, would think that if you had I mean, and clearly, they're not focused on this use case. Yeah. Yeah. But you would think that there would be an opportunity to give creators personal and super intelligence to just Yeah. Keep [00:10:58] S1: Why not? [00:10:58] S0: Creating on the platform.
00:10:58 · Jordi Hays, John Coogan
[00:10:58] S0: Creating on the platform. [00:10:59] S1: Yeah. I said use Instagram analytics to see which content converts viewers into followers and double down on it. Like, that's what I asked you to I said, what can I do better than my following? Like you have all the data about what does well. I don't want to go and look at this reel got 5,000 views, that one got 50,000 views. What's the difference here? I want you to do that. Collaborate with micro creators in your niche for authentic cross promotion rather than paid ads. Engage with responding to comments and testing out trust. It also said to optimize your profile with clear keywords in the bio and maintain a consistent visual brand. It's like A lot of that I'm already doing. A lot of that is old. And so I'm just sort of disappointed that say what you want about Muse Spark and its benchmarks or whatever. Clearly, if they wire that model up to the user's data, they should be able to integrate appropriately and they just haven't productized it properly. And maybe if I get Manus and I get an API integration, like I could get there. But like it should just live in the Instagram search box, I imagine, since they already have an LLM there. It's just legacy one. And so on the product side, it's just not enough to get to, okay, there's crazy demand for AI within the app. Adam is you ask [00:12:14] S0: it if the shareholder value is three eggs as the goose value? [00:12:18] S1: That just sounds like a like a jumble of words. Is that even a correct sentence? I don't know. But [00:12:25] S0: Sounds correct
00:12:25 · John Coogan
[00:12:25] S1: to I mean, honestly, the best it's place very ironic, but the best place for Instagram growth hacks these days is just Adam Messeri's front facing videos. Have you seen any of these? So he takes to Instagram. He uses Instagram very well. He goes direct, posts reels That's great. About all sorts of things. So today I got surfaced one. If you post something and it doesn't do well, should you delete it and then post it again? And he says no, because the algorithm will give the same result. And your followers who saw the first one didn't like it. They're going see it and like it even less the second time they see it. So he just he just answers a bunch of common questions. He does Q and As, and it's actually the best way to communicate and get insights into how the Instagram platform works. But it's not personalized. Like, he's just giving generic one size fits all advice. I want the Adam Messeri brain enhanced with Meta's AI Yeah. Tailored to my account. That's what I want. And like a social media co pilot. But maybe I'm in the minority here. I don't know. Maybe I'm the only one that would want this. I feel like tools for creators would be a great way to to launch this because even even like a small user, they almost everyone almost always cares about, oh, I'd love to get a couple more views on whatever, even if they're just using it. I mean, primarily a consumption tool. And so and then there's also agentic shopping, which we asked Mark Zuckerberg about at MetaConnect last year. This idea that, you know, they're Meta Ray Ban displays, they have the they have the HUD, They have AI. You should be able to look at a pair of shoes and say, order me those. And he he sort of, like, gestured towards that being one potential possible possible future. But it's crazy to me that we haven't even seen them really try to remove at least one click from the shopping experience, store some more of your data, shorten the funnel, increase conversion rates. That's good for brands. That's good for companies that advertise on Meta. It's good for Meta. It's good for users. And it just doesn't feel like that's where the energy has been in terms of productizing AI within the family of apps. And so it feels like e commerce will see agentic shopping happening. We're getting closer. Computer uses be getting better. APIs are there.
00:14:34 · John Coogan, Jordi Hays
MCP servers and Shopify has a bunch of tools for this stuff. But it's weird that Meta hasn't even been experimenting there. And we haven't seen like, oh, yeah. Like they launched a thing where if you see an ad, can click a button and the agent will try and go check out with you and then just confirm the details within the Meta app and you don't actually have to open up the Safari window. I don't know. Maybe that works. Maybe that doesn't. At least run the experiment. Maybe they have. I don't know. Maybe I just missed it. But either way, it feels yeah. This feels like a wind down of like the super intelligence ambitions that Zuck was gesturing towards last year. But I don't know. May maybe this is in the path. Maybe maybe this is just a temporary thing. [00:15:16] S0: Yeah. And and and, you know, if you look at the SpaceX deals with Google and Anthropic, they were they weren't like five year deals. Right? They were shorter term opportunities for both sides to get out. And I think that Meta could easily do something like that where they could make, again, this is like the practical decision and say like, hey, we actually do have way more capacity than we need. We plan on being able to utilize it fully over time, but we need to get our products sort of ramped up. So in the meantime, why not sell that capacity and signal to the market that we're not entirely irrational? [00:15:53] S1: Yeah. Yeah. My my yeah. Tyler, what's up?
00:15:53 · John Coogan, Tyler
[00:15:53] S1: Yeah. Yeah. My my yeah. Tyler, what's up? [00:15:57] S5: Yeah. Was gonna say, maybe a comparison to Apple here, which is, like, I I think Meta can actually wait until, like, the the features that they need to implement are, like, extremely obvious. Mhmm. Right? Like, Apple waited a long time to actually implement these things even though everyone was, like, basically begging. I I don't know if people are, like, begging for AI features in Instagram and maybe that'll happen in the future and they can just basically just wait while like, oh, we're not really sure how to implement this stuff. Yeah. You can put in the search bar or whatever, it doesn't improve the experience that much. But maybe, you know, in a year or two, there's gonna be some feature that like, wow, everyone really wants this in Instagram. By then, you know, they'll have all the compute necessary. They can, you know, ninety days before they implement it, they they can, you know, get out of the the lease or whatever.
00:16:36 · John Coogan, Tyler
[00:16:36] S1: Yeah. Yeah. Yeah. It's interesting. I feel like they just need to do more product experimentation. Like, the core the core Instagram team, they launched the the what's it called? Glimpses or something? It's like a shorter even shorter version of Stories, like lower. It it, like, sits in, like, this little sidebar of the chat. Like, they are launching different features across the family of apps, but that culture like, it feels like they have research organization, but they don't have an AI product organization that's actively productizing things as quickly. I mean, Meta Vibes for, you know, even though it was like this white label of mid journey was well, at least it was launched fast. And at least they got the feedback. [00:17:12] S5: Yeah. I mean [00:17:13] S1: I would have liked it to see a meta vibes level effort like once a month. [00:17:17] S5: Facebook has I I don't think like meta whatever. I don't think they've ever been like the the company that like really innovates on on product. Right? Yeah. There's gonna be some some feature that everyone's like, wow, this is really great for AI. And then they can then [00:17:29] S1: Copy it. [00:17:30] S5: Just integrate it and tell their apps. Buy it. They have all the capacity to serve it by that point.