Digital & Dirt
01:22:38 · Ian Dallimore, Jim Norton
[01:22:38] S0: Yeah, I would agree. Last two rapid fire questions because I could talk to you all day here. Looking ahead to 2030, what's the one thing about the out of home industry that you think is going to look completely different? [01:22:48] S6: Oh, 2030 is a long way off, man. I just came out of twenty twenty seven operating plan meeting this morning. So look, think it does come back to, we've got to modernize, you know, we are really one of the laggards of all of media that has yet to modernize and modernize is not like, Hey, let's sell more digital screens. It's much more about how do we speak about measurement and attribution and return on ad spend and outcomes really, right? And I think that we will all my expectation is that by 2030, the way the internet looked as the wild, wild west in the late 90s, you know, and coalesced as a result of IAB, you know, there's an opportunity for us to do that too in our space. [01:23:35] S0: Yeah. I would agree. Well, look, I'm excited that you're in the space. I think the industry is better off, obviously, OUTFRONT is better off having you at the at the realm, and this is exciting. [01:23:45] S6: Yeah. Thanks, Ian. [01:23:46] S0: I'm excited to see where this heads. [01:23:48] S6: Yeah. As am I. And stay tuned. We'll we'll tune in right here on Digital and Dirt. In 2030.
01:23:48 · Jim Norton, Ian Dallimore, Anthony Scaramucci, Doug Zarkin, Raj Lala
[01:23:48] S6: Yeah. As am I. And stay tuned. We'll we'll tune in right here on Digital and Dirt. In 2030. [01:23:54] S0: Thank you, my friend. Alright. Thanks, Ian. Alright. My new friend, Scaramucci, he's a financier, author of a recently released bestseller, All the Wrong Moves. He's a cohost of a hit podcast, The Rest is Politics Us, and former White House communications director. Good to meet you. [01:24:20] S4: Hey. Good to be [01:24:21] S10: with you, [01:24:21] S0: man. You have great hair, by the way. [01:24:22] S4: Well, I mean, it takes one to know one. [01:24:24] S0: We talked we talked about having [01:24:25] S4: by about twenty five years, though. See, the key is let's see if you can hold the [01:24:29] S0: hair Hold the [01:24:30] S4: 100. 63. [01:24:31] S0: That's the key. I'm I'm 47, so [01:24:32] S8: I'm gonna [01:24:33] S4: You got you got time, but you're gonna be alright. [01:24:35] S0: Yeah. I appreciate you. So look. You're about to head on stage. We're here at the DPAA Summit. What are you excited to share for the out of home industry as a whole?
01:24:35 · Ian Dallimore, Anthony Scaramucci
[01:24:35] S0: Yeah. I appreciate you. So look. You're about to head on stage. We're here at the DPAA Summit. What are you excited to share for the out of home industry as a whole? [01:24:43] S4: Well, you know, I'm gonna really respond to the questions, but I think the the central thesis is life is pretty good. I mean, if we could just get the political dysfunction to die down a little bit, there's great innovation, there's great growth, there's huge opportunities, there's lots of cranes, whether you're in New York, Nashville, Tennessee, Miami, Austin, Texas, you pick the city we're building, we're growing. I think AI is going to be a positive. I know there's a lot of apocalyptic AI people. I'm not one of those. And so I just think, you know, we're spending about 1 Bitcoin a second in deficit spending, just to give you the calculation. We're gonna print another $1,200,000,000,000 in deficit spending over the next one hundred and thirty days. So I'm not in love with that. Mean, we got to get it under control, but we have very dysfunctional politicians. Generally the world is good without, you know, if you can get the politicians to calm down, we're doing pretty well. [01:25:49] S0: Yeah. And do you feel a lot of it is... You know, we live in a world where the accessibility to everything that we do, you know, as we're sitting here looking at our phones, like, there's constantly something telling you that's happening. You know, that's a positive, but it can also create fear where fear is maybe not met.
01:25:49 · Ian Dallimore, Anthony Scaramucci, David Sable, Alex Grieves
[01:25:49] S0: Yeah. And do you feel a lot of it is... You know, we live in a world where the accessibility to everything that we do, you know, as we're sitting here looking at our phones, like, there's constantly something telling you that's happening. You know, that's a positive, but it can also create fear where fear is maybe not met. [01:26:07] S4: Yeah. Well, listen, I mean, Zelensky hit the server farms. In Russia, you've got a 71% decline in Tucker Carlson's views. The heat is down on things like breaking up Canada. The heat is down on Brexit. The heat is down on all these different things. And so what we have found is that our adversaries are trying [01:26:29] S9: to unglue us through dividing us. [01:26:33] S4: We're generally less divided than people think. [01:26:37] S0: I love that comment. Look. Because we're... Our corporate office is in Baton Rouge, Louisiana. I'm a native New Orleans. And when you stop to think about the buckets that you're put in... I was having this conversation earlier with a brand. If you remove the bucket of who'd you vote for, who are you, are you an R, an I, a D, and you start to ask the human, Hey, what makes you tick? What excites you about today? Right. We're all right, really, in the middle, and we're all kind of, to your point, Americans. And that's the exciting part about our country, right? We should be able to have a conversation and not have it end up in a storm out of the bedroom or storm out of the Thanksgiving dinner. [01:27:14] S2: Well, listen,
01:27:14 · Alex Grieves, Anthony Scaramucci, Ian Dallimore, David Sable
[01:27:14] S2: Well, listen, [01:27:15] S4: I totally believe that. I would just add to that the following rhetorical question. Are you happy in your own life? Generally, most people dispositively say yes, rich or poor. They generally say they're happy in their own lives. [01:27:31] S0: Right. [01:27:31] S4: So we have a tendency to judge other people a little bit too harshly. I think we got to get away from that. [01:27:37] S0: Yep. To your point. Yep. So you spent most of your career in rooms where communications can kind of move markets, businesses, and even sometimes the entire news cycle. What is something that you've learned about people just in general? So removing all the conversations and the topics, but, you know, getting someone's attention today and getting down to that true human core. [01:28:01] S4: Well, I think especially today, I think that the currency of authenticity, I mean, real naked, strip the bark off authenticity is rewarded today. My parents, our parents, I'm a little older than you, but they were in a used delivery system of a very polished anchor, coifed hair, big lights, television lens, 60, 70,000,000 people watching the same newscast. Today, as we both know, it's very splintered. We're getting our news from our phones. Very rarely are we getting it from appointment television. [01:28:38] S9: Right.
01:28:38 · David Sable, Anthony Scaramucci, Ian Dallimore
[01:28:38] S9: Right. [01:28:39] S4: And so I think what is resonating, the reason why these podcasts are doing so well is authenticity. I think people want the raw you. Yeah. They want the experience. I think I have found that if somebody tells me that their life is going up in a straight line, it's at a 45 degree angle, they have figured out everything, they're geniuses, they've done everything perfectly in their life and so on and so forth. I feel that that's not catching people's attention anymore. I think the rough and tumble scrappiness of authenticity is the thing that's resonating the most in terms of communication. [01:29:15] S0: Yeah. That's what Barry will talk to you on stage this afternoon about is just like real human connections. And I think, to your earlier We [01:29:22] S4: know what people have. Yeah. Also, there's a great book, sold 5,000,000 copies, The Psychology of Influence, an Italian psychology professor from the University of Arizona, Robert Cialdini. He basically says that we need to connect with each other. So one of the ways to influence each other is through reciprocity, through reciprocal behavior. And I think we've got that as a universal cultural totem. It doesn't matter what continent you're living on. Someone does something nice for you, you're inclined to wanna do something nice for them.