Sixteen:Nine - All Digital Signage, Some Snark
00:11:52 · Florian Rotberg, Stefan Schieker
[00:11:52] S1: Yeah. I mean, we will talk a lot about it tomorrow and give you some insights and there are certain reasons why even a billion is nice to have. Good. We need to do better. [00:12:02] S2: That's something we see... When when we see installations out there, we so often get frustrated with the quality, with the mindset that we see behind those installations that we see out there. And it's like we we know the reasons why you're all using cables, why you're still using RS two thirty two cables, why you are not installing security updates on on your players. There's good reasons for all of this, but there are better solutions out there already. Use them. Please. There's no reason anymore to display black content on on on displays, and don't even think about doing it on LCD displays because they are not consuming less energy when you're displaying black content. LED, typical LED isn't turned down or turned off at night. It's running. And even if it's black, it's still using a lot of energy. So there is this risk adversity. We all know, you're all afraid of the calls you're getting when you're turning off a screen and trying to turn it on in the morning and it doesn't come up, but there are good tools out there to avoid these issues, and please use these tools instead of keep the players running. You certainly have more examples like that.
00:13:34 · Dave Haynes, Stefan Schieker
[00:13:34] S0: Oh, yeah. When you're looking at a software platform, it's important to look at the user experience and see if it aligns with what your needs are and how you approach networks. But the first question you should be asking these software providers is, let me see your remote device management. Let me see how this works and what I can do to remedy a problem so that I don't have to roll a truck because if you have to roll a truck, that's 400 that you're not getting back. [00:14:04] S2: Kinds of alliance with this one. It's like the fear of applying new technologies. It's like there... There's so much great technology out there. Start using it. It's why why are you not using more AI? Why are you not embracing remote device management tools that are out there? There there is so much good tech out there and development is going so fast, cloud services that are offered. You don't need to do everything yourself in software. You don't need to write all that code that's written already for you on roles management and all user management. There are existing solutions by AWS and by Microsoft and companies like this. So that... That's something we sometimes don't understand why this industry is kind of slow in in adapting new technologies.
00:14:04 · Stefan Schieker, S3
[00:14:04] S2: Kinds of alliance with this one. It's like the fear of applying new technologies. It's like there... There's so much great technology out there. Start using it. It's why why are you not using more AI? Why are you not embracing remote device management tools that are out there? There there is so much good tech out there and development is going so fast, cloud services that are offered. You don't need to do everything yourself in software. You don't need to write all that code that's written already for you on roles management and all user management. There are existing solutions by AWS and by Microsoft and companies like this. So that... That's something we sometimes don't understand why this industry is kind of slow in in adapting new technologies. [00:15:02] S3: For over a decade, ScreenFeed has been the reliable choice for beautifully designed licensed content such as news and weather. We handle over 27,000,000 requests a day to deliver dynamic content to 200,000 screens across the globe. Now we bring you ScreenFeed Connect, a no code solution that makes complex content projects easy. Projects that used to take our designers and developers weeks became a to do we could complete before lunch. The easy to use browser based tool leverages pre built data connections and ready made widgets to give you the power to design with data. Create team member profiles, schedules, tenant directories, progress boards, featured products, or anything that leverages your data. Discover how Connect empowers you to complete projects faster at screenfeed.com.
00:15:49 · Dave Haynes, Stefan Schieker
[00:15:49] S0: I I won't say the name of the company, but I I I... Well, no. It's actually a good thing. This is a company that only started in, like, 2014, something like that. And I know the CEO and he called me about three four years into his operations and said just want to kind of walk this by. I'm tearing up the platform that we wrote and we're starting over. I And said why are you doing that? And he said well we want to use the most modern tools. We want to stay current. We can see where things are going and we want to be ahead of it as opposed to reactive. And that company has done that twice now. They've completely re architected their platform twice to stay current. That's the only company that I know of that does that. There are some other ones that are you know quite modern and they stay on top of things and use the tool sets that are available, but there's so many of them that are just on version 7.2.1.B, it's just on and on and on. And some of them are working off a platform, not really a platform, but software stack that started in the nineties. [00:17:00] S2: Yeah, of course. Yeah. It still works. That's the reason. Somehow it still works. [00:17:06] S0: You can wear the hammer, it'll work. [00:17:09] S2: So next one is silos everywhere. It's the silo industry, right? What kind of silos do we see? [00:17:18] S0: I'll let you take that one, Florian.
00:17:18 · Dave Haynes, Florian Rotberg
[00:17:18] S0: I'll let you take that one, Florian. [00:17:20] S1: Oh, we see tech silos, we take mindset silos. It's so frustrating. I did a presentation in front of end users last week in UK and they were like 30 or 50, 50 I think more, universities and big corporations. And they were exactly reflecting what their integrators told them for the past twenty years, you know. Oh, you know, we cannot connect it and we prefer our silos and we don't have to update it and everything. It's just unbelievable in the year 2024, you know, universities in UK, big corporations are still thinking in silos and this is just unacceptable I think.
00:17:20 · Florian Rotberg, Dave Haynes
[00:17:20] S1: Oh, we see tech silos, we take mindset silos. It's so frustrating. I did a presentation in front of end users last week in UK and they were like 30 or 50, 50 I think more, universities and big corporations. And they were exactly reflecting what their integrators told them for the past twenty years, you know. Oh, you know, we cannot connect it and we prefer our silos and we don't have to update it and everything. It's just unbelievable in the year 2024, you know, universities in UK, big corporations are still thinking in silos and this is just unacceptable I think. [00:17:56] S0: One encouraging thing though, in the early days of digital signage, would have... When I was on the vendor side, I would have marketers come to me and say we would like to put something in stores for six weeks and I'd say okay great we can do that and these are the displays you use this is the software and so on and they'd say yeah can we rent it because we only want it for those six weeks and I would say You're a big ass consumer packaged goods brand with all kinds of different products. Why don't you share this around all of them? And they said, We are so siloed. We don't even talk to those people. And I had a conversation recently where this company was saying, Yeah, that's broken down. We're actually doing that. We're taking technology and this company's particular for in store retail media using it for those six or eight weeks and then it's going to be used by a beauty product that's in the same company. So at least that silo is broken down, which I think is intriguing.