This Week in Startups
00:04:46 · Jason Calacanis, Lon Harris
[00:04:46] S0: Correct. [00:04:46] S1: Because, like, I... Teaming them up is where it gets, I think, really powerful as well. Like, I have my sub stack analytics bot that is looking every day at what's happening on sub stack and posting in Slack, but now I have that bot talk to all the other bots that help me research those sub stacks. So now they learn what works and what doesn't and refine their recommendations based on the analytics and the readership we're getting in Substack. And, like, that's how they... It can make smart decisions about what to write about without me because it's already there. The last time we did a post like this with this kind of title that we could do again, it did really well. The open rates were 6% higher. Like, woah, man. That's like a full time analyst looking at our stats that's just working for me now. That's pretty incredible. [00:05:32] S0: Yeah. So what I did was we were gonna make a jacket. Right? We wanted to make a jacket. So Not like this, but [00:05:40] S1: a cool jacket. Like a cool jacket.
00:05:42 · Jason Calacanis
[00:05:42] S0: Yeah. Well, I wanted to make a cool jacket. Right? Everybody wants to have a cool jacket. So what I did was I decided... You know, people were debating what we're going to get for a jacket for founding university in Japan and for Launch Accelerator. And I kept explaining myself to a human being. And the human being did human being things, which is make mistakes, ignore certain key factors, be fallible, just like I am, just like you are, we all are. And the Grok Bot made this for me, posted it to my own URL. Mhmm. And I did this in about under fifteen minutes of instructions, maybe ten, of just talking to it using Wispr Flow to guide it. And then I just kept republishing and republishing and republishing. I got so far here. This is something you would have paid a designer. If you scroll up here, you'll see. And if you just scroll up, I'll tell you when to stop. So here's like... And by the way, this was no prompting. It just made me a table of contents. I said, Give me the best jackets, the most hip jackets, etcetera. Then I said, here's where I want to place the logos. And I gave it the two logos I wanted to place. So I like when you make swag to have it not have a lot of outside branding, right? And I like it to be subtle. So here I said, where to place logos, scroll up. I said, you know, on the inside of a denim jacket, if you put these logos, that's one of our companies and then found a university, or in a leather jacket, scroll up. And it just made this. So now me explaining to somebody what I wanted, a human I'm talking about, would have just been back and forth, back and forth, hours, meetings. And then I said, I wanna put something on the collar or where the tag is, keep scrolling up. And it just made me the perfect mockups of this. Now keep going. It looks beautiful. Only did it do that designed.
00:07:37 · Lon Harris, Jason Calacanis
[00:07:37] S1: It looks like a human spent time and care in [00:07:40] S0: Like a professional designer. Exactly. And so I said, oh, I wanna put do the work kaizen, ikigai on the inside to kinda just reinforce with our founders, like some of the philosophies, maybe make it a little inspiring. Scroll up. Here we go. More examples. Keep scrolling up. [00:07:55] S1: We learned... Interesting cultural thing that we learned because originally when we were designing Founder University Japan stuff, we wanted to have Japanese characters and writing because in America, we all think that's cool. But in Japan, they think it's really nerdy to have Japanese writing on your clothes, but they think it's cool to have English. So that's why I think we're we're now leaning towards writing the words in English. [00:08:17] S0: Correct. And then there's the Ikigai logo where the, you know, the Yeah. Venn diagram keeps scrolling and then I think it gave us, like... Oh, and then I said, go find out what other people have done with these same jackets and find me how they've done the logo branding. [00:08:33] S1: Right.
00:08:33 · Lon Harris, Jason Calacanis
[00:08:33] S1: Right. [00:08:34] S0: So it found like a work shirt and famous chef, Eric, there with it on, and different patch ideas they didn't have. Keep scrolling up. And keep going. These are leather jackets, like a biker jacket. Here's denim jackets and how people put logos on them and do other branding. Keep going. And it's sourced all this and linked to it. And then I love these work jackets, which is what chefs wear or like the French wear when they're working in their garden or whatever. And man, it found me all this information. Keep going. This would have been two weeks of work for a project manager working with a designer. Right? This is like a hundred or two hundred hours of work. And here we go. It just did, it keeps scrolling up. Just the research alone. I mean, [00:09:18] S1: not even designing this and writing all the content. [00:09:20] S0: And then if you look at this paragraph above, check this out. Tell people what this says. Keep going, up a little bit. Keep going. Yeah. Right there. Perfect. What this means for our jackets. [00:09:31] S1: Right. Oh, wow. One placement zone per jacket. Patches look sharp when they are sit together at the same size, like the chess grid on the Vanson race jacket or the stacked upper left sleeve on a patched perfecto. Scatter them, and it turns into a costume. That's a great insight. That's true, actually.
00:09:31 · Lon Harris, Jason Calacanis
[00:09:31] S1: Right. Oh, wow. One placement zone per jacket. Patches look sharp when they are sit together at the same size, like the chess grid on the Vanson race jacket or the stacked upper left sleeve on a patched perfecto. Scatter them, and it turns into a costume. That's a great insight. That's true, actually. [00:09:50] S0: Literally learned the best practices. Right? Yeah. And gave examples and everything. Now just scroll down quickly here till you get to the work jacket. So here's all 25 types of jackets it found. Here's where this workwear fits. Not the British denim. [00:10:05] S1: Jacket is nerdy unless you wear a varsity jacket. [00:10:07] S0: Too nerdy. Is the chore jacket. So this is what I'm gonna make for everybody, I I like that. Which is classy. You wear it or you can wear it to dinner. You can wear it on a hike. It literally is very versatile because you wear stuff underneath it, then you have this, like, oversized work denim, thick kind of cotton jacket. [00:10:24] S1: It's beautiful. It's a like a ranch jacket or a work jacket that you can also wear to dinner. It's a very Central Texas look.
00:10:31 · Jason Calacanis
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