00:41:48 · David Senra, Mati Staniszewski
[00:41:48] S0: I found one of my all time favorite quotes when I was reading the book Zero to One. The quote says, the single most powerful pattern I have noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas. That is exactly what AppLovin has done with their advertising platform. AppLovin connects you with over a billion potential new customers inside mobile games. AppLovin allows you to capture undivided attention. AppLovin ads are full screen video ads that are watched for an average of thirty five seconds. That is retention that blows other ad platforms out of the water. And you can launch on AppLovin in minutes. You set the goal, and AppLovin achieves it. There's no complex setup, no expertise needed, and AppLovin scales quickly. They can put your ads in front of over a billion potential customers. Other businesses have seen immediate results, have scaled to hundreds of thousands of dollars of spend per day, and increased their revenue by millions. So you wanna get started quickly before all of your competitors are on Applovin. And you can do that by going to applovin.com. That's applovin.com. Do you still think of ElevenLabs as a single company? Many different products do you guys have right now? [00:43:05] S1: We have three kind of core product lines, and then we have additional three that are developing... [00:43:14] S0: Developing bets. But how many different, like, applications?
00:43:14 · David Senra, Mati Staniszewski
[00:43:14] S0: Developing bets. But how many different, like, applications? [00:43:17] S1: Well, within each of those, we'll have, let's six are core and then within that, can do, of course, maybe 20, 30 different things. [00:43:26] S0: Yeah. It seems like you have a ton. Yes. Like ElevenReader, for example. [00:43:30] S1: Yes. But it's, you know, it's like ElevenReader or ElevenProductions which help you with the human loop aspect to correct the content and localize that to another language. [00:43:38] S0: Where's all the revenue coming from? [00:43:39] S1: The biggest nines are on the agent side and the creative side. So the number of use cases that deploy conversational agents is just skyrocketing today for us. [00:43:50] S0: And are you seeing a specific industry that's adopting them faster or no? [00:43:55] S1: I think the quickest today for us is FinTech, Super quick. Like Revolut? Revolut, exactly. Klarna, PagBank, like all of those companies are just moving at another speed or customers bank in The US here. Then the healthcare, retail, e commerce, and telcos are the four of the biggest ones. FinTech is moving the quickest. Of course, it's slightly different regulatory aspects. But then I think the healthcare telcos is the second, and retail e commerce just this year started going through the wave. [00:44:30] S0: I'm going ask you one more time. Just want go back to this in case we missed anything. Is there anything else that you learned working at Palantir that we didn't talk about that you think is valuable?
00:44:38 · Mati Staniszewski
[00:44:38] S1: Well, this is a stretch and I'm biased. But in Palantir, frequently there was this concept of how you need a little bit of the understanding of the art to do your job well or people need to effectively try to be artists even if we aren't. Like one of the phrases that was used was artist colony and if that was ever publicly said, I never fully appreciated the strength of that. But I do feel like a lot more about this now as we kind of intersect that AI and creative space in many ways, whether it's building the audio research models. There's a lot of new ones in how that's delivered. Like, even every voice that is delivered, like George and ElevenReader, like everybody will have their own preference and how you make sure you capture those voices, how you deliver those preferences a tricky challenge. Then two, as you work with some of the brands that are trying to define how they communicate with the world, that too requires some of the art in that. And we're trying to bring, of course, a lot of the people to combine that. But blending that art and science, Palantir definitely tried to do. I think I'll let Ladders judge to put it successfully, but we also will try to do and hopefully are doing good steps in that direction, whether it's the voice marketplace that we talk about, whether it's having a lot of creatives in the company building projects with us or around us, the kind of four to five engineers or four to five creatives almost to work with the customers, I think that blend will be increasingly important. Everybody talks about taste now, how taste will be defining front of AI. Behind the buzzword, I think there is a lot of truth to that where, yes, increasingly everybody will be able to create everything. What defines above good product experience, good deployment experience will depend on how the design language sounds, how tasteful it is, how you bring that across. So I think Palantir tried to do it. We are trying to do it too.
00:46:41 · David Senra, Mati Staniszewski
[00:46:41] S0: Yeah. I think what you're you're getting at is there's this guy named Edwin Land. He's the founder of Polaroid. I discovered him because he was Steve Jobs' hero, and Steve Jobs was talking Yeah. [00:46:49] S1: Yeah. Remember it. Yeah.
00:46:50 · David Senra
[00:46:50] S0: I've talked to... I talked to him about it on Founders episodes all over and over again. I should get a framed picture of Edwin Land and, like, put him in the studio or something. But he was the one that invented what the idea that Steve Jobs used where he's like, wanna build a company at the intersection of technology and liberal arts. And the reason he just came to mind is when you brought up taste, he has this great quote where he says taste is as rare as a unicorn. And so it's like, people talk about it all the time, but it is definitely like a limiting factor. And it will all, I think it will always be like a limiting factor. But I love this idea. I think this is my issue with a lot of why I don't live in San Francisco. Like, I drop in there. We do a bunch of recordings. Obviously, I have a bunch of friends that are tech founders, but it's just like, I feel this gen... Like, the the new crop of tech founders is like they they they lack the humanity. Where like one thing I liked about Steve Jobs or Edwin Land or the founder of Honda, they would say over and over again, it's like, I'm just inventing the technology to enhance humanity. Yep. Where I think a lot... Some of these people are just like, I'm inventing technology to replace it. So this leads me to another thing that I wanted to ask you about since you worked at Palantir. You've seen Alex Karp be one of the only people, and he's done it for like a year and a half and now it's like really, really like, I think his perspective has caught on where he's just like, if you're running these labs and you keep going on TV or giving interviews talking about I'm building like nuclear weapons grade, you know, technology and it's gonna take everybody's job. I see you have too many conferences, which I wanna ask you about.
00:48:09 · Mati Staniszewski, David Senra
[00:48:09] S1: No. I haven't I haven't been [00:48:10] S0: there. Okay. So I was just there. I was only there for a few hours and and Karp was the one that spoke first. And he's just like, do what you think is going to happen? He's like, your technology is going to get nationalized. Do you have any opinion on what... Like his perspective on this? [00:48:23] S1: Not directly. So so, of course, you know, we've seen what happened in Van Tropeak case recently, given we spent and most of our team is in Europe, spent a lot of time with the European teams and governments of how we think about building sovereignty and how important this will be. So, no direct answer to your question. I do agree so much of the other part of what you said, which is AI really needs to work for the people. It needs to amplify human potential rather than replace it. And I hope we will do a lot of the work and are doing a lot of work in that space. But I hope in some of the interviews that you mentioned and some of the conversations from other companies that this will be an increasing theme of how they can bring that to reality too.