01:13:11 · Jordi Hays, Thomas Wright
[01:13:11] S0: red you won't even show me. Like, let people do the AI work themselves. It's very easy. That's the point. Or at least very clearly label like real image, AI image. Real image, AI, you know, up res. But to me, it's like completely ruining these platforms right now. I think they need to take action to like do much better labeling of it. But anyways, I'm not in the industry. [01:13:35] S3: You're dead on. You just answered the question. I mean, in our organization, especially with Sotheby's International Realty, you know, we are trained and taught that AI enhancement images that mislead people into thinking about property, something it's not as is not ethical and not something that we should be involved in. Somebody wants to take those images and drop them in to see what kind of changes they could make or improvements they could make. That's I guess their prerogative. So we are very careful with AI enhanced images because one, it's misrepresentation a of the property and it creates liability for us and for our client. But at the same time, it's just misleading them. So we believe in incredible photography, Photoshop it a little bit to clean it up, make the light better, to be a great depiction of the property. But AI is a step too far when you're making your property look like something it's not.
01:13:35 · Thomas Wright, John Coogan
[01:13:35] S3: You're dead on. You just answered the question. I mean, in our organization, especially with Sotheby's International Realty, you know, we are trained and taught that AI enhancement images that mislead people into thinking about property, something it's not as is not ethical and not something that we should be involved in. Somebody wants to take those images and drop them in to see what kind of changes they could make or improvements they could make. That's I guess their prerogative. So we are very careful with AI enhanced images because one, it's misrepresentation a of the property and it creates liability for us and for our client. But at the same time, it's just misleading them. So we believe in incredible photography, Photoshop it a little bit to clean it up, make the light better, to be a great depiction of the property. But AI is a step too far when you're making your property look like something it's not. [01:14:20] S1: Yeah. What, what then... Obviously, capturing, like, real images and footage is really key. Like, portfolio? What is the strategy for actually showing a property off? Obviously, you... Like, do you have to bring in a specialized drone pilot and a videographer and a photographer and invite a real estate influencer? There's, like, 17 people around the table when you plan to market a property? Or Yeah. Is that it? Okay.
01:14:20 · John Coogan, Thomas Wright
[01:14:20] S1: Yeah. What, what then... Obviously, capturing, like, real images and footage is really key. Like, portfolio? What is the strategy for actually showing a property off? Obviously, you... Like, do you have to bring in a specialized drone pilot and a videographer and a photographer and invite a real estate influencer? There's, like, 17 people around the table when you plan to market a property? Or Yeah. Is that it? Okay. [01:14:47] S3: Yeah. I mean, at at at Summit Sotheby's International Realty, which is the Utah affiliate of Sotheby's International Realty Yeah. We have in house photographers and videographers. They're drone pilots. They're certified to use the Matterport three d. [01:15:00] S1: Oh yeah, that's a big one too.
01:15:00 · John Coogan, Thomas Wright
[01:15:00] S1: Oh yeah, that's a big one too. [01:15:02] S3: So yeah, I mean, I always tell clients in a general sense, the first showing is online. Whether that's us emailing photos to a high end client privately or them seeing it on the internet. The first showing is online. And you know what people do when they look at properties, they're not really looking for the perfect property. They're eliminating properties that don't work for them. So you've got to package and present every property to draw as many eyeballs in, but also to not be disqualified. And I think the industry in general, certainly not our organization, really struggles with the visual presentation of properties. I think if you go online and look at real estate, you'll see a difference between what we're doing and what a lot of our competitors do. Think they've lagged behind and it's disappointing. I'll look for clients at pictures and it's, oh man, like some listings you see like seven or eight exterior photos before you see anything on the interior, you know? And we know from studies that people look at five to six photos and that's it. That's as much attention span as people have online. So there... There's a there's a system, there's an art to this, there's a process, and there's a way to be effective in marketing properties online. [01:16:10] S1: But that's ultimately what's your brand. Yeah.
01:16:10 · John Coogan, Jordi Hays, Thomas Wright, Ben Lamm
[01:16:10] S1: But that's ultimately what's your brand. Yeah. [01:16:11] S0: How do you guys navigate working with, like, is Powder Haven allow for external, like, representation? Or do they own the full end to end buying experience? And how have you worked Yeah. That's Repastings from from Netflix. Yeah. And I'm sure you've had to interact in different ways with with other community, you know, like Discovery properties and things like that that that wanna own the experience entirely. Yeah. [01:16:36] S3: Good question. We were involved in selling Powder Mountain before Reed purchased it. [01:16:41] S1: Oh, interesting. [01:16:42] S8: And when
01:16:42 · Ben Lamm, Thomas Wright, Jordi Hays, John Coogan, Steven Schwartz
[01:16:42] S8: And when [01:16:42] S3: he purchased it, he he went private. There is some opportunities to buy and to sell in there, but he largely changed the master plan and the way that the project was being developed. So they've been cooperative with the brokerage community and we feel like we can take clients there and expose it to them, but it definitely changed it. There's another Yellowstone Club type property in Utah called Wasatch Peaks. And they've been great to have us on-site and to tour the brokers through, but that's a by invitation club only. And you have to be invited to join the club, go through their vetting process and be approved as a member before you can even be considered to buy real estate in the development. And I think that's a growing trend. You guys talked about the Beverly Hills project where, you know, they were selling the bonds and... Mean, you're... Founder bonds. Founder bonds. I watched your show. I... But there's a lot of... There's just a lot of different ways to approach it. And I have opinions on that, but we won't get into that. [01:17:36] S0: Yeah. No. I really wanna know your opinion on on how you would advise a client where the seller of the property wants you to loan them funds that are junior to billions of dollars. Let's [01:17:47] S1: discuss that [01:17:48] S0: on the lake. But, yeah, we'll discuss that on the lake. [01:17:50] S1: Okay. We'll discuss it [01:17:51] S9: on lake. [01:17:51] S3: I think you just said it all, though.