01:10:23 · John Coogan, Thomas Wright, Jordi Hays
[01:10:23] S1: Mhmm. [01:10:23] S3: And Sun Valley now appeals to me more because Sun Valley has been able to maintain its boutique small, kind of feel. And so, you know, they migrate to different resort markets. We have somebody right now relocating from Aspen. Sure. And he's just kinda done with Aspen. He's had a great time there. He has nothing but positive to say, and he wants to come and check out Deer Valley in Park City. So he sold his property in Aspen with, you know, Chris Klug of Sotheby's International Realty, and now he's coming to Deer Valley and looking for a property. [01:10:47] S1: Fantastic. [01:10:49] S0: In Utah, somebody that, you know, purely theoretically wants to balance winter and summer, you know, easy access, ski in, ski out, also easy lake access. Where are you where are you putting them? Theoretically. Are [01:11:06] S3: you kidding? The Jordan L Reservoir is right there at the base of the East Village Of Deer Valley. Some of the best wakeboarding, water skiing. You could fish the upper, Provo River. It's Blue Ribbon Freestone fly fishing. Blow your mind. I'll take you guys when you come. But I I think people come to Park City and Deer Valley for the first time in the winter, but it's the summer that actually gets them to buy here because the summers are spectacular. You know, 80 degrees, no humidity, fabulous hiking, biking opportunities, the ability to fish. What... Whatever it is you wanna do in the outdoors, it's here in Utah. [01:11:42] S1: How does that how does that compare to Lake Castaic? Is that the one that we have here close to us?
01:11:42 · John Coogan, Jordi Hays, Thomas Wright, Kyle Schiller
[01:11:42] S1: How does that how does that compare to Lake Castaic? Is that the one that we have here close to us? [01:11:50] S0: It's not... No. Recently went wakesurfing in California and had a lovely time, one of the closest lakes to LA. But it was extremely convenient. That... That's my... [01:12:01] S1: The convenience factor. The [01:12:02] S0: convenience factor. [01:12:03] S1: Hey. I [01:12:04] S3: think you just fly to Utah and be to one of these outdoor lakes in just the same amount of time. [01:12:09] S1: Oh, boy. [01:12:09] S3: You guys dial me up, and we'll trust me. We'll make it happen for you. You're... You can wakesurf your heart out in the mountains of Utah. [01:12:15] S1: I love it. Amazing. What is your opinion or strategy around AI AI AI enhanced photography? When I look at properties, sometimes it's really nice to say, what would this look like with a renovation? At the same time, sometimes you click on one and you're like, okay. I have no idea what this house actually looks like. Disclosure. What... What's been your what's been your process for working through the new technology? [01:12:39] S0: I'll just jump in and say like, there's an absolute epidemic of AI content on the the Zillows and the compasses and the [01:12:49] S1: and it's not disclosed or [01:12:50] S5: it's like people
01:12:50 · Kyle Schiller, Jordi Hays, John Coogan
[01:12:50] S5: it's like people [01:12:52] S0: are taking it on themselves to AI enhance images of their home. Yep. And it's horrible because you're looking through and oftentimes it's like one real image, one AI image, and then one like just total render like... Okay. And you come away from it being like this house, this this asset must be terrible because [01:13:10] S1: If they're doing this to [01:13:11] S0: red you won't even show me. Like, let people do the AI work themselves. It's very easy. That's the point. Or at least very clearly label like real image, AI image. Real image, AI, you know, up res. But to me, it's like completely ruining these platforms right now. I think they need to take action to like do much better labeling of it. But anyways, I'm not in the industry.
01:13:11 · Jordi Hays, Thomas Wright
[01:13:11] S0: red you won't even show me. Like, let people do the AI work themselves. It's very easy. That's the point. Or at least very clearly label like real image, AI image. Real image, AI, you know, up res. But to me, it's like completely ruining these platforms right now. I think they need to take action to like do much better labeling of it. But anyways, I'm not in the industry. [01:13:35] S3: You're dead on. You just answered the question. I mean, in our organization, especially with Sotheby's International Realty, you know, we are trained and taught that AI enhancement images that mislead people into thinking about property, something it's not as is not ethical and not something that we should be involved in. Somebody wants to take those images and drop them in to see what kind of changes they could make or improvements they could make. That's I guess their prerogative. So we are very careful with AI enhanced images because one, it's misrepresentation a of the property and it creates liability for us and for our client. But at the same time, it's just misleading them. So we believe in incredible photography, Photoshop it a little bit to clean it up, make the light better, to be a great depiction of the property. But AI is a step too far when you're making your property look like something it's not.
01:13:35 · Thomas Wright, John Coogan
[01:13:35] S3: You're dead on. You just answered the question. I mean, in our organization, especially with Sotheby's International Realty, you know, we are trained and taught that AI enhancement images that mislead people into thinking about property, something it's not as is not ethical and not something that we should be involved in. Somebody wants to take those images and drop them in to see what kind of changes they could make or improvements they could make. That's I guess their prerogative. So we are very careful with AI enhanced images because one, it's misrepresentation a of the property and it creates liability for us and for our client. But at the same time, it's just misleading them. So we believe in incredible photography, Photoshop it a little bit to clean it up, make the light better, to be a great depiction of the property. But AI is a step too far when you're making your property look like something it's not. [01:14:20] S1: Yeah. What, what then... Obviously, capturing, like, real images and footage is really key. Like, portfolio? What is the strategy for actually showing a property off? Obviously, you... Like, do you have to bring in a specialized drone pilot and a videographer and a photographer and invite a real estate influencer? There's, like, 17 people around the table when you plan to market a property? Or Yeah. Is that it? Okay.
01:14:20 · John Coogan, Thomas Wright
[01:14:20] S1: Yeah. What, what then... Obviously, capturing, like, real images and footage is really key. Like, portfolio? What is the strategy for actually showing a property off? Obviously, you... Like, do you have to bring in a specialized drone pilot and a videographer and a photographer and invite a real estate influencer? There's, like, 17 people around the table when you plan to market a property? Or Yeah. Is that it? Okay. [01:14:47] S3: Yeah. I mean, at at at Summit Sotheby's International Realty, which is the Utah affiliate of Sotheby's International Realty Yeah. We have in house photographers and videographers. They're drone pilots. They're certified to use the Matterport three d. [01:15:00] S1: Oh yeah, that's a big one too.