Unfiltered by PropertyManagement.com
00:19:06 · Dylan Scroggins
[00:19:06] S1: Side note, I need to connect you with the past guest of Unfiltered, Chaz Foot. He was a broker owner. He's the, one of the, members of Grove, like a holding company. Yeah. And they, purchased Coachella PropertyManagement and then Eastbay PropertyManagement, both about like 600 to 700 doors. He'd be a great guy to connect to. I will make a note of that. But walk me through, you know, just zooming out now. And not just with Narpen, but just you as, you know, an industry leader, been in this game ten years, having peers and friends and comrades also doing the same thing. What are some things that are really exciting you about the industry as a whole? I know we've touched on AI and AI agents right now. Obviously, like marketing and sales is a big push, but you know, from a national perspective, what are some exciting things happening in property management that keep you up at night in a good way because you're still thinking about it?
00:19:56 · Thomas Perfect, Dylan Scroggins
[00:19:56] S0: Yeah. I mean, yeah, Peter Lohman and Jordan Moyllo at their PM Trends Report has... It's been really great to go through that. So definitely spend some time extrapolating out from that report that we all received at broker owner. Really great information. And the thing that really stood out to me on that was watching the transition between generations and what each of those generational bands require of their PM. Right? Boomer, they're exiting. Right? They are starting to have the next generation take care of it. Those gen x are a lot more accepting of technologies, accepting of efficiencies, accepting of ancillary fees, accepting of all of these things that we've been pushing in property management for for years, right, that those boomer clients that are exiting now were not. Right? So when I hear people talk about, oh, well, in my market, I can only do this. Well, guess what? Your market's changing and it's changing because your clients are changing. And if you're not ready to give your clients what they need, then your business isn't gonna be here. Right? So if you can't answer those questions for them and build trust online through, you know, SEO or GEO, then you're not gonna be found. Right? Your clients aren't gonna find you and and they're gonna have a misalignment of expectations for you as a business. So it... It's really exciting to see how we can change and really take advantage of that changing market. [00:21:23] S1: That's interesting because you hear about the dip in leads, let's say, the last six months to a year.
00:21:23 · Dylan Scroggins, Thomas Perfect
[00:21:23] S1: That's interesting because you hear about the dip in leads, let's say, the last six months to a year. [00:21:29] S0: Yeah. Definitely. Definitely. Huge [00:21:30] S1: dip. Rhetorical question here, and maybe you can answer this. You're a lot smarter than me. How much is that dip in groups not knowing their market and not marketing towards that new emerging owner and kind of thinking it's all... It's gonna always be the way it's always been. Right? Because I've seen that PM trends report. Once again, shout out Peter for the printouts. That was amazing. But are are we talking to the next generation is what I'm trying to say.
00:21:57 · Thomas Perfect
[00:21:57] S0: Yeah. Well, and and I feel like the PMs that are missing it, you know, when... Whenever I... You know, without naming any names that don't have anybody pictured in my head right now, when I go to these conferences and I hear somebody says, oh, yeah. I manage 800 units, and all of my business comes word-of-mouth. I don't do any marketing. Your business is gonna die. Right? Like, at some point, your relationships are gonna break down. That churn at that level is going to happen. And you're gonna end up having clients that maybe don't know you anymore and that it wasn't that personal connection. And they're gonna ask chat GPT or Claude or whoever M and I who the best property management company is in Omaha, Nebraska. And if you're not on those top three, according to AI, then your business isn't gonna get found. Right? And you're just gonna slowly churn out and you're gonna be thinking about it in three years when you realize that you had your 10% churn, which you thought was great. All of a sudden you've lost, you know, 60 units a year from that 800. And you're thinking, holy smokes, I gotta lay staff off because the revenue is not here anymore. Rents haven't gone up the way that they have been. And you're gonna be wishing that you started building content, answering your clients' questions three years ago. So the best thing to do is start answering those questions today.
00:23:14 · Dylan Scroggins
[00:23:14] S1: This session, I don't even know who led the session. I should know this, and I give them a shout out. But the session that I heard the most people talking about was the one about, like, AI search, and they had everybody in the crowd searching for the best property management in Blank City. And it was really interesting to hear people accept the fact that, hey, I am not number one. And who knows if number one was even in the room for that area, and obviously that's a big part of propertymanagement.com's value add. But I don't know if you're in that session or not, but it seemed to be a really popular one of people really digging deep and looking in the mirror and asking Claude or ChatGPT if they are highest ranked in their area.
00:23:53 · Thomas Perfect
[00:23:53] S0: Well, I I love the follow-up question to that is, you know, why am I not number one, or why didn't you put Uplift in your in your search? Right? And then digging into those layers that it will straight up just tell you what you need to do. Right? It'll tell you. And, I really loved, Brooke Ronner, one of my favorite kick... Takeaways was our keynote speakers. I felt like all all of them knocked it out of the park. I felt like nobody had anything bad to say about the keynotes, and everybody walked away. So, like, Marcus shared in with his AI trust signals report. You know? He he got me. I paid $10 to get my, professional report in and started to look at, okay. Well, what is... What are his agents scanning my website saying about me? Right? And, definitely got some takeaways to to work on. And it's just a really interesting thought process to know what can I do today to make sure that my business is still healthy in three to five years? Right? And it's the people who are like, I should get on that AI train. I should get on that SEO train. I should start my blogs. I should do these things. Well, you just gotta start putting one one foot in front of the other, and you just gotta start doing it. It's