A Product Market Fit Show | Startup Podcast for Founders
00:50:29 · Rafael Broshi, Pablo Srugo
Did I ask the relevant questions? Was it really a full blown POC or did I spend seventy thousand man hours in my company to prepare a POC that someone looked at once? It's not a real POC, so I think those are the cases. If it's just stuck, yeah, that's the risk in enterprise, right? Someone changes jobs, your champion leaves. You have to build as many intricate connections at the same time in a company. Don't stop meeting people. Don't stop trying to build connections in every level. That's the only way to make those kind of projects work. [00:51:03] S2: Perfect, last question, we'll end on this. What would be a top piece of advice that you find yourself giving pretty often to early stage founders? [00:51:10] S0: I'd say I ask, who are your dream customers? And they give me a list or something. I said, OK, go talk to them. Well, we don't have a product. We don't have this. We don't have that. We're not sure. We don't have any other. No, that's the wrong way to go. Don't go the long route. Talk to your dream customers first. Just go to them. Because those are the people you're after, right? And if they're not interested, at least you know it now. But people are afraid and I was as well. That's a mistake I made. You're building something for someone and instead of talking to them, and saying, let me first raise $10 million, sell to 24,000 other customers. So then I could go to this customer and find out that he doesn't care about what I want to sell. [00:51:56] S2: It seems silly, but I think it's a protection of ego. But it makes a lot of sense, you're saying.
00:51:56 · Pablo Srugo, Rafael Broshi
[00:51:56] S2: It seems silly, but I think it's a protection of ego. But it makes a lot of sense, you're saying. [00:51:59] S0: It's just human nature. [00:52:01] S2: Rafael, thanks so much for jumping on the show, man. It's been great. [00:52:03] S0: Thank you, Pablo. [00:52:05] S2: So picture this. It's months from now, years from now, and one of your founder friends. A really close founder friend of yours, guess what? Their startup went bankrupt and it turns out, if you had just shared the Product Market Fit Show with them. They would have learned everything they needed to, to find Product Market Fit and to create a huge success. But instead, their startup has completely failed. You have blood on your hands. Don't let that happen. You don't want to live like that. It is terrible. So do what you need to do. Tell them about the show. Send it to them. Put it on WhatsApp. Put it on Slack. Put it where you need to put it. Just make sure they know about it and they check it out.