A Product Market Fit Show | Startup Podcast for Founders
00:38:45 · Pablo Srugo, Alex Halliday
[00:38:45] S1: Perfect, so let’s stop it there. Let me ask the last few questions we always end on. When was the moment when you felt you’d found true product-market fit? [00:38:51] S0: I think when I stepped away from the business for a week and we closed like $300k or $400k in ARR. And I came back, and I had nothing to do with any of those processes. I think we went from $1.1 to $2 million in ARR in a quarter. So it was really, really, really crazy. [00:39:12] S1: Incredible, what would be your top piece of advice for an early stage founder that's looking for product market fit today? [00:39:18] S0: I think find the highest taste representative buyer you can and become their best friend. Live in their office if you can and just really attach yourself to their mental model of work, what they value, what good looks like to them, and observe all the non-consensus, non-obvious points of friction that you can solve. Consensus software is everywhere. Everyone can build a CRM, a task tracker, but what are the non-consensus things that you can observe that exist in the real world for your buyer that you can go solve that they will really appreciate? [00:39:50] S1: And high taste is what? Is that an early adopter or is that just someone very opinionated about the product? How do you think about defining that?
00:39:50 · Pablo Srugo, Alex Halliday
[00:39:50] S1: And high taste is what? Is that an early adopter or is that just someone very opinionated about the product? How do you think about defining that? [00:39:57] S0: You don't want to build off a cliff by following someone that's just not very good at what they do, in my view. Again, you don't want to also build for the world's most sophisticated practitioner, but it's finding someone that has good instincts and reactions to the products you put in front of them. And is representative of the kind of customer you think you want to have a thousand, ten thousand, a hundred thousand of. [00:40:17] S1: Perfect. Well, Alex, thanks so much for jumping on the show, man. It's been great. [00:40:21] S0: So great to see you, Pablo. This was a ton of fun. [00:40:23] S1: Wow, what an episode. You're probably in awe. You're in absolute shock. You're like, that helped me so much. So guess what? Now it's your turn to help someone else. Share the episode in the WhatsApp group you have with founders. Share it on that Slack channel. Send it to your founder friends and help them out. Trust me, they will love you for it.