Marketers of Technology
00:00:00 · Elizabeth Arnold, Andres Figuera
[00:00:00] S0: It was the first of its categories. So we were a category creator, and that was actually a bigger uphill battle than I thought it was going to be. [00:00:13] S1: Hey, everybody, and welcome back to another episode of the Marketers of Technology. My name is Andres Figuera, and this show is brought to you by Front Lines, Silicon Valley's leading podcast production studio. If you're looking to launch your own show, we offer a full podcast as a service experience. You just show up and host and we handle everything else. And with that said, let's dive into today's episode because today I'm here speaking with Elizabeth Arnold, chief growth officer at ViralMoment, a company that helps brands who don't have time to scroll and teams who need to move faster than the feed. So Elizabeth, it's a pleasure to have you on. How are you doing today? [00:00:49] S0: I'm doing great. How are you? [00:00:51] S1: I'm doing pretty well. I can't complain. This is the last episode of the day and really excited to just get to know everything about your story and what's going on at ViralMoment. [00:01:00] S0: Yeah. I'm happy to dive in. It's it's been an exciting journey. That's for sure. [00:01:04] S1: I can only imagine. And, just so that we can start from where we should, can you tell me a bit more about your background, how you came to become the chief growth officer at ViralMoment?
00:01:04 · Andres Figuera, Elizabeth Arnold
[00:01:04] S1: I can only imagine. And, just so that we can start from where we should, can you tell me a bit more about your background, how you came to become the chief growth officer at ViralMoment? [00:01:13] S0: Yeah, definitely. I could have a whole podcast on alternative career paths and mine is definitely one of them. But long story short, after I sold a hotel that I owned in Costa Rica, I moved back to The States and got into marketing and technology. Ended up in kind of... I'm gonna really paraphrase this down, right? I'm gonna ended up over at Accenture where we were building a lot of campaigns and different types of paid media advertising for bigger brands like Adobe, GoDaddy, people like work at the Accenture Partners. And that really got me to tech and understand how tech works. Moved from there into leading teams and growing client accounts over at kind of boutique agencies throughout the LA area. And then I got pulled into the start up space. And so in start ups, I've led a lot of various things from seed stage to failure or seed stage to acquisition. So every start up has a different story. That's really how I got into marketing and growth marketing at that. So ViralMoment is one of those startups where I ended up leading the whole thing from seed stage through acquisition. [00:02:10] S1: Oh my goodness. And now what does ViralMoment do? If you can explain it to us in your words.
00:02:10 · Andres Figuera, Elizabeth Arnold
[00:02:10] S1: Oh my goodness. And now what does ViralMoment do? If you can explain it to us in your words. [00:02:16] S0: Yeah. Definitely. So ViralMoment is the first to market AI intelligence layer on top of public social video data. So think of it this way, you are a brand, you wanna go see what's happening on TikTok, you have no idea who's talking about you, why they're talking about you, what they're saying. ViralMoment can go ahead and find all that public facing information across social video sources such as TikTok, YouTube, Instagram, and pull in that data for you, adding an AI layer on top of that so you can see the background, the text on screen, the captions, things like that. So you get the whole encompassing view like you would as if you were a human watching thousands of videos. But instead, you don't need to actually hire a human team to go do that. [00:02:56] S1: Oh, so then the AI analyzes everything about the viral issue that the company wants and gains the data or the analysis for them to understand why it went viral?
00:02:56 · Andres Figuera, Elizabeth Arnold
[00:02:56] S1: Oh, so then the AI analyzes everything about the viral issue that the company wants and gains the data or the analysis for them to understand why it went viral? [00:03:06] S0: Yeah, or really any topic. So you can search up, like, go see everything that's happening around The US open, or I wanna go see stuff about my brand and who's talking about my competitors and what they're posting or what other customers are saying about them. So we really take that public facing UGC content and you can type in any keyword and we can go and find those videos for you, pull that back into your dataset and give you like analysis data where you can slice and dice to understand a whole myriad of topics around your industry, your clients, your net new clients, R and D ideas, lot of different use cases. [00:03:39] S1: Yes. Yeah. I'm seeing all the usefulness that using this tool can provide to any company really. But Elizabeth, do you have a certain ICP or have you noticed a certain industry that uses the services that ViralMoments offers the most, like any patterns there?
00:03:39 · Andres Figuera, Elizabeth Arnold
[00:03:39] S1: Yes. Yeah. I'm seeing all the usefulness that using this tool can provide to any company really. But Elizabeth, do you have a certain ICP or have you noticed a certain industry that uses the services that ViralMoments offers the most, like any patterns there? [00:03:55] S0: Yeah. So we started off marketing and working closely with insight researchers. So people head of insights or research, sometimes they're called marketing analytical teams. Teams are very smart, great people. They are slowly but surely being more molded into the marketing world as marketing becomes more AI focused, more social video focused, more just social focused in general. Those teams end up really rolling more into marketing. So over the four years that we were running this company, we watched these insight leaders actually get moved into marketing orgs and roles. And so we started repositioning and building our product to make sure we're reaching that CMO level as well. [00:04:31] S1: And in terms of countries and regions you work with, is this a product and a tool that anybody can use anywhere in the world? Or do you have certain segments or sectors that you only service to?
00:04:31 · Andres Figuera, Elizabeth Arnold
[00:04:31] S1: And in terms of countries and regions you work with, is this a product and a tool that anybody can use anywhere in the world? Or do you have certain segments or sectors that you only service to? [00:04:43] S0: No, it's a global facing tool. It is in English, but we do translate everything as well. So you can search for anything in any language. I would say the only people that have less data that they could pull are probably the countries that don't actually have access to the YouTubes and the TikToks of the world. But if you are in that country, you can have access to ViralMoment to go see what people are saying in France or Japan or Australia or The US, etcetera. So it is a global facing tool for global countries. [00:05:08] S1: Okay. Understood. Understood. And how does the process for a potential customer look when they wanna work with you guys and start using your services? Like how would they go about finding out if it's a proper fit and and getting like a demo or something like that?