Invest Like the Best with Patrick O'Shaughnessy
· Patrick O'Shaughnessy
[00:00:00] S0: That's the other part that's exciting, is because I like things that are really hard. Okay, so originally... hardship, we didn't talk as much about hardship. I think you've been talking a lot about doing something that's different just because it's different. I would add on – which I think is interesting and correct – but I would add onto that, like, it should be different and really hard. Like, really hard to do. And I'm sampling all the profiles we've written in my head. Some of them are ridiculously hard to write. Not only because of all the hours and work that has to go into it and the talent as a writer that has to go into it, but sometimes, it's sensitive parts of the person's life that's never been written about and they've never talked about, and maybe they don't want to talk about it or they don't want you to talk about. And it's the coaxing it out of them, and that takes time and trust. And so the thing I can't wait for is the profile that we write 10 years from now that we start working on today. We have this idea, which we've started to do, where we just ask people, "Can I just have lunch with you once a year? And I'm not going to do anything with it, I just want to start collecting the line." And maybe we'll write something in 10 years, you know? So, things that are really hard to make are really interesting to me. And I think people stopped doing profiles because they're really hard to make. They take time, the business model kind of sucks. Like, the pay is terrible. You know, profile writers are not paid well. The world went a different direction. It's much cheaper and faster to make a stupid fucking TikTok than write a 50-page profile about someone that's careful and intricate and well-written. And I believe, you and I certainly talk about this all the time, the world is desperate for some stuff like that. The world is so sick of this crap, just all day, every day. It's just crap. And everyone makes the junk food comparison because it's a perfect comparison. Like, junk food got to where it was because it's been optimized for us to want the most of it possible, whether or not it's good for us. It's obviously horrible for us. It's the same thing with most content, and everyone knows this in their gut, and we all want something more carefully created. And I think profile might be perhaps the ultimate expression of that.
· Patrick O'Shaughnessy, David Senra
If a documentary is the ultimate profile, maybe that's even harder than writing a profile. But, yeah, I'm interested in stuff that's very hard to make and that's singular, that can't be easily copied. And, I mean, the literal answer to your question, it's kind of funny, was somebody – I'm actually seeing him Monday, gave me the idea to potentially buy this existing magazine. And we didn't buy it because I like to create our own things primarily. But it was notable to me that this magazine, which had been around for a long time, had all these incredible... I'd never heard of the magazine, and it had all these incredible people on the cover and I thought, "This is strange. Why are these people doing this magazine that no one's ever heard of?" Big names. And it dawned on me, I was like, "Oh, it's the cover." People can't say no to a cover. And so I tested that theory out and it was true, and I think what that means is it's, like, the ultimate form of spotlight and attention that you can give to somebody, and so that's what got me actually literally spinning on, like, "Oh, maybe we should... I would love to have a cover that I could dole out." [00:00:00] S1: Did that idea come before or after you read Jeremy Stern's piece on Palmer Luckey?
· David Senra, Patrick O'Shaughnessy
[00:00:00] S1: Did that idea come before or after you read Jeremy Stern's piece on Palmer Luckey? [00:00:00] S0: Before. So I was then on the hunt. And this is another idea that you and I talk about often, which is, if you want to hire someone for a thing, just go consume as much of the thing made by a million people as possible. Whoever made the best one, go for them. There was this funny conversation during COVID, an investor friend of mine, one of the great investors ever who's now retired. It was part of the Zoom conversation, and the topic of the conversation was attributes of great founders, and at some point someone goes, "Well, maybe it'd be easier to think about them not as founders, but as inventors," and everyone thought, "Oh, that's a cool idea. Okay, let's talk about them as inventors, not as founders." And then someone said, "Well, what are the attributes of a great inventor?" And people started, you know, "They're this, they're this, they're this," and this one investor's face started contorting and you could just see that he was frustrated by all these answers, and it got to him, and he was like, "Morons, who cares? Did they make a good invention?" Like, if the invention is good, the inventor is probably good. [00:00:00] S1: Yeah.
· David Senra, Patrick O'Shaughnessy
[00:00:00] S1: Yeah. [00:00:00] S0: And so I think you and I have taken that approach to... I certainly have, to finding people. Like, just look at what they did. Jeremy wrote the best profile that I read. Turns out he's a great profile writer. Like, he's written 10 more and will write 100 more. I was then on the hunt after I and we had this idea to go now, "Okay, now let's go find the best people to do this thing." [00:00:00] S1: People vastly underestimate the importance of volume. [00:00:00] S0: Yeah.
· David Senra
[00:00:00] S1: Like, whatever you're into, just be into it more than anybody else and, like, you'll be able to tell, like, what is a good idea, what is a bad idea. It's, like, this constant refinement of taste. In fact, I was shocked at the way your profile started with, about Josh Kushner and where it was, like, this visit to Rick Rubin's house, and I'm a huge Rick Rubin fan. Like, I read a biography on him, I think it's episode 245 of Founders, did that. I think some of his interviews and stuff he says in an interview, it can be a three-hour conversation and you just hear, like, there's a 45-second clip that makes everything, like, it just makes perfect sense… I needed to hear that whole three-hour conversation just to get that 45-second clip and that 45-second idea in my head. But if you think of the guy started his record company in, like, 1984 in his dorm room. And he's been in the same business, he's worked with all these different musicians. In fact, he said something that was interesting to me, and I actually screenshotted it, saved it, and I reread it on my phone. And he talked about that the most obsessive artist he ever worked with was Eminem, which is, like, wait a minute, you worked with everybody, you've had a four-decade-long career. Why is that the case? Like, that makes me want to know more about that. Our mutual friend, Brent Beshore, told me this hilarious story one time. You know, Brent's got… he owns a bunch of different companies, and sometimes those companies need a CEO. And he found himself, I think, at a lunch or a dinner with Charlie Munger, and so he's like, "You know, I'm this young guy." I think he was probably 35 at the time. He said, "I own these, like, 12 companies. How do you and Warren find great CEOs?" And Charlie's just like, "We just find somebody that is a great CEO and say, 'Come do that for us.'"
· Patrick O'Shaughnessy, David Senra
[00:00:00] S0: Yeah. [00:00:00] S1: And Brent's follow-up, he goes, "Yeah, but what about hiring for potential?" He goes, "We don't do that." It's just a beautifully simple idea. "He's really good. Can you come do this over here?" [00:00:00] S0: Yeah. People show you. And I think that also, if you invert that, to use another Mungerism, it serves as great advice too, which is if you're trying to get ahead, put stuff out in the world that people can find. Hinkie would call these breadcrumbs. Put breadcrumbs out into the world so that people see it and are amazed by it. Like, if you create a single thing, not – you don't have to do 10 things. Just one thing that people are amazed by. Pour a year of your life into making one amazing thing that people are amazed by, and amazing things will happen, I promise you. Like, the internet is amazing at sharing something that is great. You say there's always room for great. [00:00:00] S1: Yeah. [00:00:00] S0: One of your maxims. That's true. Great takes time. Great's hard. [00:00:00] S1: Well, you just proved this. The idea of there's always room for great came because so many people are like, "We don't need another podcast." I was like, "Okay, so we don't need any more music?" [00:00:00] S0: Yeah. [00:00:00] S1: "We're going to stop making music? We're going to stop making movies?" Like, no, it's just like we need less bad shit, but that's always going to happen. Like, there's always room for great. You just proved this with the profiles. [00:00:00] S0: Yeah.