two & a half gamers
00:47:07 · Jakub Remiar, Felix Braberg, Matej Lancaric
[00:47:07] S1: Interesting. Felix? So anything else you want to No. For me to share? [00:47:12] S3: That's pretty much it. Let's Yeah. Yeah. Let's get on to UA and see how these guys are getting their users. [00:47:18] S2: Sure. I mean [00:47:20] S1: It got me really curious. I mean, in gaming, all the all the latest UA rave is AI stuff, basically. [00:47:29] S2: I mean, we're gonna talk on Remiar. So it's very... It's exactly the same. I mean, look. Look, so if you go [00:47:34] S1: to AI app, but I mean like...
00:47:34 · Jakub Remiar, Matej Lancaric, Felix Braberg
[00:47:34] S1: to AI app, but I mean like... [00:47:36] S2: Yeah, but still. Also again, as I said, like this is not everything that we see. It's like, this is the paid UA stuff, right? Nothing else than TikTok and Facebook and a little bit of Google, but it's like majority of the apps, how it works is you make all the money on iOS. On Android, doesn't really matter. In percent revenue, US. IOS, thank you very much. What UA options you have? Facebook, TikTok, and if you are savvy enough, Integral, Applavin and all the ad networks, but in AppSpace, people don't really know unless they have some gaming experience before they don't really know Applavin is actually suitable for apps, but I know some of the companies already kind of going in that direction. But again, we can check all the different creatives and what exactly they are running, but then this is not exactly the whole story and I'm going to show you afterwards what the actual whole story is. Exactly what we talked about. Like it's... That... That's it. I mean, you don't really need anything else. You don't really need anything else. Use AI for all this. Try it, Corinne. Thank you very much. It says basically everything, right? What is the old app about? I want to say game, but this is app. You... Jesus Christ. Sorry. Do I still have the sound on or no? [00:49:15] S3: No, no. Off. [00:49:16] S2: Okay. Okay. Good. You'll be for after, right? So that's the beauty part of the whole app.
00:49:16 · Matej Lancaric, Darius Mora
[00:49:16] S2: Okay. Okay. Good. You'll be for after, right? So that's the beauty part of the whole app. [00:49:22] S0: In the end of the day, this is all quite simple. Just about volume of testing on the creatives and whoever can get there first wins. The copycat element is also huge. So like what a lot of us will do, like we'll watch, like every day we'll check the Facebook ads library and these tools for whatever was ran yesterday and then we'll see the best performing. We'll just recreate it and run it and do the same thing essentially. [00:49:49] S2: Yeah, that's what we discussed. [00:49:51] S0: These strategies are also not like there's no way to defend. [00:49:56] S2: Oh yeah, 100%. But that's what we discussed with the Chinese developers. You know, here's the brief. Just look at whatever all the competitors and other guys were running yesterday. Just do it today. Exactly normal business. Yeah, normal value business. Exactly. [00:50:13] S0: It just works really well. Like I remember at Reflectly, I would turn on 200 creatives in the morning. By noon, I would see that about 90% are underperforming, so I'd kill those. And then after lunch break, I'd have five to 10 creatives that are doing really well, put all of the budget behind it, go all in, and then you would find like one that lasts for months that are performing well. [00:50:35] S2: Yeah. So again, it's volume. It's just pure volume, nothing else. And you see like it's eleven seconds, all the different kind of images, exactly what the app does. Right? So nothing really that different.
00:50:35 · Matej Lancaric, Darius Mora, Felix Braberg, Jakub Remiar
[00:50:35] S2: Yeah. So again, it's volume. It's just pure volume, nothing else. And you see like it's eleven seconds, all the different kind of images, exactly what the app does. Right? So nothing really that different. [00:50:51] S0: It's so simple. [00:50:53] S2: Can [00:50:54] S3: delete the tab instead, Matej? [00:50:56] S2: Oh, so... Yeah. Sure. Let's say I asked if there is the the actual [00:51:03] S1: And this is very close to something like coming from Topgolf game. [00:51:07] S2: Oh, yeah, yeah, exactly. Look. Yeah. Hello. Oh, Jesus Christ. Okay. Let's see. Let's see what do we have here again. Oh, there's a... [00:51:18] S0: Oh, photo. [00:51:19] S2: Bring bigger old photos back to live share. Thank you. [00:51:22] S3: That's so loud. You're gonna have to mute that. [00:51:26] S2: What? [00:51:27] S3: I couldn't hear you.
00:51:27 · Felix Braberg, Matej Lancaric
[00:51:27] S3: I couldn't hear you. [00:51:28] S2: Really? I mean, I I just turned off the the whole... Anyway. Okay. So I would shut down this and then start actually sharing something else, which is the TikTok fun. Because this is where the whole kind of magic happens, not on Facebook or on like paid UA. Obviously it's the combination of both, but you usually start here. And like Darius said, you create hundreds of accounts and you start spamming them with videos and then suddenly you create like a very big snowball effect with kind of, let's call it organic traffic, but it's not organic. I mean, let's call it misattributed stuff and look, all of these videos, they would get thousands of views and hundreds of thousands of views. This guy had like 2,000,000 likes, so I'm pretty sure like it's very big amount of views. And imagine this, you create 10 different accounts and you start doing all of this. It's just insane. And in The US, suddenly you have so many organic installs coming from this, translates to the revenue right away because of all the payroll kind of tricks that we saw. I mean, it's perfect. And then this is just the baseline where you start. You have Instagram reels and you have also shorts. I mean, is way more powerful because you get way more views obviously, but still if you compound all of these together, perfect baseline. And then on top of this, you start running UA. I mean, where is the limit? Where is the limit?
00:53:07 · Darius Mora, Matej Lancaric, Felix Braberg
[00:53:07] S0: Yeah, the real special thing about TikTok, the organic discoverability is incredible because the algorithm is fundamentally different from Instagram. On Instagram, you can only get exposed to people who follow you most of the time. On TikTok, you could have zero followers. It's about the content. If you post it... I've seen accounts with zero followers. First video, bam, million views. [00:53:27] S2: Exactly. And you're fine. [00:53:30] S3: What percentage is Apple search ads usually of marketing spend? Must be really big in the app space, So [00:53:37] S0: I mean, I can't tell you a percentage for the industry. Apple search ads is the easiest to start with because you don't have to have creatives. You just put in the keyword and you're good to go. The thing is, it's very, very competitive because it's so easy to start with. So I'll see the cost per install will go like $30 for [00:53:56] S2: a fitness app, which makes no sense. Yeah, exactly.