A Product Market Fit Show | Startup Podcast for Founders
00:47:07 · Pablo Srugo, Andrew Antos
[00:47:07] S0: I see this especially, I would say, on marketing. I even experienced it firsthand on the Product Market Fit Show in the sense that I could do thirty things to try and grow it. Let's cut it into shorts. Let's put it on YouTube and LinkedIn, and Twitter, and this, and that. I see it in startups all the time, where it's like you hire a VP of Marketing and they're like, OK, let's do all the obvious stuff, right? Nothing wrong with trying it, but the idea has to be in order to cut everything and then do one or two things well. Because doing twenty things that are all incremental that also everybody else is doing. It's not, it's not going to get you where you want to go. [00:47:39] S1: Exactly, right. For example, we don't run any Google ads. We have zero ads, right? Yeah, and exactly like a traditional VP marketing comes in. It's like, oh, you're not running ads. That's part of the playbook. You need to be running ads, right? You know, one of the things that we're finding is like, well, you know, we'd rather allocate capital to do events, right? Whether our own events or third party events. We spend enormous amount of our marketing budget on events. Because that's the number one way to do it and so, and sometimes like interview these people, right? I'm telling them about the business. Like do you worry about the fact that everything is one channel? I was like, no, because the channel is working super, super, super well. So I don't worry about that. I would worry if it was not working.
00:47:39 · Andrew Antos, Pablo Srugo
[00:47:39] S1: Exactly, right. For example, we don't run any Google ads. We have zero ads, right? Yeah, and exactly like a traditional VP marketing comes in. It's like, oh, you're not running ads. That's part of the playbook. You need to be running ads, right? You know, one of the things that we're finding is like, well, you know, we'd rather allocate capital to do events, right? Whether our own events or third party events. We spend enormous amount of our marketing budget on events. Because that's the number one way to do it and so, and sometimes like interview these people, right? I'm telling them about the business. Like do you worry about the fact that everything is one channel? I was like, no, because the channel is working super, super, super well. So I don't worry about that. I would worry if it was not working. [00:48:23] S0: Perfect. Well, listen, let's stop it there. I'll ask the question that we tend to end on, which is what would be your top piece of advice for an early stage founder that's still looking for product market fit?
00:48:23 · Pablo Srugo, Andrew Antos
[00:48:23] S0: Perfect. Well, listen, let's stop it there. I'll ask the question that we tend to end on, which is what would be your top piece of advice for an early stage founder that's still looking for product market fit? [00:48:33] S1: Listen to the market. I think people, and it's kind of an abstract idea but I feel like if you have enough repetition. Like, when I was talking about the thirty and a hundred, really focus on these numbers. Always when you want to validate an idea, talk to thirty people, and then you can only start feeling reasonably secure about the nature of your product market fit once you have a hundred customers. It doesn't matter if it's a hundred customers who are paying you $10 a month or a hundred enterprise customers but unless you get to that scale. It's very difficult to feel good about your product market fit. [00:49:05] S0: Perfect, well, Andrew. Thanks so much for spending the time and it's been great. [00:49:05] S1: Thanks so much, Pablo. This was fantastic, thanks for having me. [00:49:05] S0: Wow, what an episode. You're probably in awe. You're in absolute shock. You're like, that helped me so much. So guess what? Now it's your turn to help someone else. Share the episode in the WhatsApp group you have with founders. Share it on that Slack channel. Send it to your founder friends and help them out. Trust me, they will love you for it.