Marketers of Technology
00:19:59 · Ralf Paschen
[00:19:59] S0: Correct, correct. By the way, this is the reason why I created my startup. This is the reason I still have it on, I'm sorry for the shirt, I was late to the podcast today, but this is exactly what I'm doing. I put expert insights from companies which have three, four years of expert insights, not AI written, really written by people, by experts to put it in place for AI to build stuff out. Because what's the difference? Generic AI sounds everybody uses the same model. Everybody sounds the same. The model is not the difference anymore. So whatever you use from ChatGPT, Claude, Perplexity, pick and choose, there's no difference. You put your skills in place, no difference. But what you're utilizing is repurposing of your content you already have in YouTube and webinars and your white papers. People wrote this over the last three to four years. You never use this anywhere. An extra gap. It costs a lot of work. It's a lot of work to extract that. Nobody does that. If you're doing... Let's say, Andres, you take this podcast here. I can tell you one thing. This twenty minutes, I get 30 insights from that. Quick. This 30 insights I take, I said, out of this 30 insights, make forty forty forty things out of it. LinkedIn posts, emails, social clips in twenty seconds. Take the statements in there. Take the quote from Ralf. Put it all there. You can make that happen with just 20. Now guess all your podcast episodes, all your Youtubes, everything you generated, you can make content out of it, which sounds like an expert. And that's the difference. And that's what I give people.
00:21:20 · Andres Figuera
[00:21:20] S1: It's exactly that, that you can use it in order to, like for the LLM to gain a voice that doesn't sound as a generic one that everybody's using, but that really has the learnings and the explanations that the experts told me, for example, as you mentioned in this podcast.
00:21:34 · Ralf Paschen
[00:21:34] S0: Correct. That's exactly what people should utilize with ei company or not, don't worry about it, but this is the point. Train this thing on your voice, on your skills, make it very hard, make a positioning, mass absolutely clear. That's what you talk on your website, on your LinkedIn, on your emails, train this AI on, your ChatGPT skills, your instructions on ChatGPT or Claude or whatever. Pick and choose. Train this thing on AI and you will sound like you, at least partly of it. The problem is that people don't have time anymore because what's happening right now, new content all the time. Right? And I tell guys, this is the wrong approach because nobody... And this is the point what wanna make with the AI thing. New content is not a problem, but the reading perspective is getting smaller. People are not reading anymore. So you have to be very, very different in what you do. Okay? That's the reason why I like podcasts, because podcast is an expert thing. People love to listen to podcasts. If there's something interesting for them in there, they will read, they will listen it. Especially in the exit summary, will listen into it. Because they can do this by a car drive, they can do it by on a train, they can do it everywhere, right? Reading is the hardest part these days, hardest part to get the attention of a person, to get attention gets smaller because of these all this great content which is not great, mostly sloths.
00:22:56 · Andres Figuera
[00:22:56] S1: Yeah, now the time of consideration has lowered so much and if you don't have anything enticing, what's it called, controversial or a very strong opinion about something, people are just gonna pass it over and skim over it.
00:23:09 · Ralf Paschen, Andres Figuera
[00:23:09] S0: I'll give you another anecdote. You have time for that, Andres, give you another anecdote. I was tasked by an investor, why aren't using AI agents? This is almost two and two years, one and a half years ago, one and a half years ago, one year, three months. I was tasked by an investor, you should take agents for voice, AI voice for AI outbound, and for AI LinkedIn, whatever, LinkedIn email. And I said no. And I said no to the investor. Okay. And I said no for one reason. In enterprise, it doesn't work. It doesn't work. It runs for a $30 product like Ralfingy, that's fine. But enterprise means you understand the customer journey. If you hammer people down with a voicemail, with an email, with an email, mass approach out there, what happens? You ignore that. You ignore it. It's happening with you, it's happening with me, happening with everyone. You ignore that stuff. So as you make a decision, I read only what I read on my geo, in my EEO, on my LLM, because what people are doing from a decision making perspective, listen to any of these channels anymore, all the channels are burned. All these channels for outbound are burned because all of this AI, right? So what happens now, and this is the... Also something I wanna give to the podcast listeners here, there are free motions which still work. Every one of them have do with trust. It works everywhere in the world. Event led, 100%. [00:24:29] S1: In person meeting In
00:24:29 · Andres Figuera, Ralf Paschen
[00:24:29] S1: In person meeting In [00:24:32] S0: person events. All back. Roundtables, big events, small events, booth, whatever. In person still works. Still have to do your work to get people into your booth or to a speaking session or something, it works. People are interested because now they're not talking with an AI person. [00:24:47] S1: Exactly. They're seeing the human behind anything or at least the human in front of them, the eyes and shaking their hands.