Digital Signage Today
Connect Group Media
4 episodes
Red Dot Digital Media CEO on the myth of the single-CMS strategy
- Darryl Kuder of Red Dot Digital Media argues the single-CMS myth is promoted largely by CMS providers pushing one platform across all deployments.
- Kuder says integrators often spec media players and software without a deep content conversation, which can leave players unable to run demanding software and cost clients more.
23 Jun · 24 min
Screenverse co-founders talk DOOH strategy, challenges, innovations ahead
- Screenverse co-founders David Weinfeld and Adam Malone say falling hardware costs let new digital out-of-home networks turn profitable within their first year.
- Malone argues an industry-wide measurement platform cannot be funded with $2m to $10m in annual support and says the industry needs roughly a billion dollars in committed spend to grow from $10bn to $20 or $30bn.
24 Sept 2025 · 40 min
Every business is now an ad network' — how programmatic, AI tech are redefining DOOH advertising
- Ari Buchalter, chief executive of Place Exchange, says programmatic digital out-of-home could grow 50 to 100 percent a year from a roughly $500m US base.
- Buchalter argues that lighting up screens does not automatically bring in money, so sellers must keep inventory data accurate and demand full economic transparency from partners.
20 Oct 2023 · 31 min
DOOH advertising blossoms, fueled by smart cities: how to cash in
- Chris Grosso, CEO of Intersection, argues that stadiums near transit turn game days into major ad opportunities, estimating 70,000 to 80,000 fans with about 30% arriving by mass transit can generate millions of impressions.
- Grosso says generative AI can produce hundreds of highly customized creative pieces, letting ads tailor to individual neighborhoods across Intersection's 2,000 Link kiosks in New York and bring small businesses into digital signage.
21 Sept 2023 · 23 min