Marketecture: Get Smart. Fast.
Marketecture Media, Inc.
5 episodes
In AI We Trust: The Future of AI Advertising, Agentic Ad Tech & Measurement
2 Nov · 21 min
- Kyle Spraker says AI and answer-engine ads are an evolution of search and need standard metrics.
- Kyle Spraker predicts manual ad buying will be obsolete by January and says agentic buying's fee impact is unclear.
Episode 197: Chris Harihar on What Aristotle Can Teach Us About AdTech PR
30 Oct · 51 min
- Chris Harihar argues people tolerate ads only where they expect them, so a brand on a fortune cookie undercuts the fortune's authenticity.
- Harihar says legacy PR is kind of dead and praises Yahoo DSP's agent vision and yours, mine, ours framework as the broader approach companies need.
Episode 178: Cannes Fashion Choices, Plus Patrick Dolan on the State of OOH Advertising
19 Jun · 49 min
- Fox's roughly $22bn acquisition of Roku would combine Tubi and Roku, which Eric Franchi calls an obvious move that gains about 5% of the fast market.
- Hightouch's roughly $1.2bn bid for LiveRamp's identity assets gave Publicis a week to respond, and Ari Paparo doubts Publicis would swap out its own identity spine.
Episode 106: Dissecting the Vistar-TMobile and Sincera-TTD deals
17 Jan 2025 · 49 min
- T-Mobile's reported $600m acquisition of Vistar, a digital out of home ad tech company that owns no screens, suggests it wants to defend its retail media investments.
- Ari Paparo argues The Trade Desk's acquisition of Sincera is a death blow to IAS and DoubleVerify because it can build better brand safety and MFA products from Sincera's data.
Episode 88: Tim Rowe from OOHInsider teaches us about digital out of home
6 Sept 2024 · 48 min
- Tim Rowe argues digital out of home is the most powerful connected broadcast channel and is wildly underpriced, with about 2.4% US share of wallet.
- The Trade Desk is reportedly building a TV operating system, with contracts out to app providers and FAST channels but no TV manufacturers yet lined up.