Life in Programmatic Digital Out-of-Home
JCDecaux UK
4 episodes
How Does Programmatic DOOH Fit in a Retail Media Strategy?
- Dan Larden of ISBA says none of about ten large FMCG companies he spoke with had a standard definition of retail media, even though their accounts refer to it.
- Jon Mundy argues retail media is largely a bricks-and-mortar phenomenon because 84% of transactions happen in stores, not online.
12 Dec 2024 · 27 min
Unpicking the Latest Trends in pDOOH
- Gavin Wilson of VIOOH says programmatic outdoor is growing as advertisers use it for brand and performance, with 43% of marketers now using a DSP for planning and buying, up about 30 percentage points year on year.
- Gavin Wilson says non-guaranteed buying, where a DSP buys when data conditions or triggers are met, is gaining ground as agencies seek the flexibility they know from display and video.
10 Oct 2024 · 31 min
How Programmatic has Changed the DOOH Landscape
- Dallas Wiles, co-CEO of JCDecaux UK, says his commercial sales background gave him the confidence to push programmatic despite not knowing the outcome.
- Wiles says JCDecaux is taking more money at weekends than ever, and out-of-home programmatic has grown significantly over five years and faster over the last two.
4 Apr 2024 · 25 min
WTF is Fixed Point Programmatic?
- Dan Larden, Head of UK at TPA Digital, says he coined the term fixed point programmatic for buying placements that never move in real time and may be seen by multiple people.
- Larden says the hardest hurdle when Infectious Media launched programmatic digital out-of-home with John Lewis was the client's budget sign-off, not the technology.
8 Jun 2023 · 21 min