Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast

AdQuick

2 episodes

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  The Future of Out of Home ads with Barry Frey of DPAA | E93

  22 Sept · 29 min

  • Barry Frey, president and CEO of DPAA, says digital out-of-home lets advertisers change messages by time, weather, news or audience, enhancing other media rather than compromising them.
  • DPAA grew from 22 member companies to about 240 across every continent during Frey's roughly thirteen years leading it, spanning brands, agencies, media owners and data firms.… more
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  Mo Moubayed - Making DOOH more trusted | E74

  30 Oct 2025 · 32 min

  • Veridooh cofounder Mo Moubayed says his company is 100% independent because its patented smart creative collects its own delivery data rather than relying on media owners.
  • Veridooh began when a brand challenged its founders to prove their ads had played, leading them to build a first proof of concept.… more