Work · mentioned 5 times
Book on sales methodology and how to sell to business customers.
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Inside The Pipeline: B2B Sales and GTM· 5 Nov
Nick Casale recommends The Challenger Sale for account executives, saying he still thinks you cannot beat it and keeps going back to it.A Product Market Fit Show | Startup Podcast for Founders· 20 Jul
Damien Lewke recommends The Mom Test as the best book on customer discovery, followed by The Challenger Sale, which he calls a sales book.