Work · mentioned 2 times
Book by Malcolm Gladwell.
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Lifeselfmastery's podcast I Startups I Venture Capital· 5 Nov
Marcus Dantus says Crossing the Chasm by Geoffrey Moore is a great book that allows you to take technology to the laggards and late adopters, and that The Tipping Point by Malcolm Gladwell and Made to Stick by the Heath Brothers are also great books.