A Product Market Fit Show | Startup Podcast for Founders
00:50:44 · Daniel Saks
[00:50:44] S0: the main thing yeah it's probably if you put all of that context into cloud and it can see your call notes and your connect rates and it can see your CRM records and win loss cloud can tell you you know here's why it's not working it's because of you're going after the wrong you know person wrong message less signal it's too competitive so for certain markets like recruiting if you're going out to a company and saying hey I can help recruit for you there's so many other recruiting messages that it just gets fallen in the mix so there's there's certain industries where this is tough and that's where AppDirect has indexed or sorry Landbase has indexed all this data and trained on it so we can tell you with context and cloud code like hey yeah the issue that you have here is you're going after the wrong ICP or it's too broad of a TAM or you're going after the wrong person within the right company or you know this is a market in which it's just overburdened with outbound and therefore it's really going to be hard to differentiate so you need to spend time with a unique value prop or hook so I think the key is if you're if you feel like you have product market fit and you're trying outbound and it's not working you've got to experiment a lot the other thing that I found is that if you have the average SDR that's been around for the last few years and they were built on the era where they spend 30% of their time filtering in ZoomInfo and call it 30% of their time on LinkedIn and email and like very little time calling you're going to have not a lot of success with calling so what I find is like calling is an art and people who like love and breathe calling you can feel their energy and they're going to be you know dialing they're going to be on it and that's probably 10% or less of the SDR pool so what we see is that email and LinkedIn are good but they're not going to be the best channel today the best channel today often is calling but you need a DNA of a caller so if you're a founder what I would say is you can automate the TAM mapping the email the list building using tools like Landbase and Claude Code and then you can focus on hiring SDRs that are going to be like these great callers and that's much better than just hiring an average SDR and telling them do everything and they do it the old way and that just doesn't scale
00:52:52 · Pablo Srugo, Daniel Saks
[00:52:52] S2: love it well Dan thanks for jumping on the show man it's been great [00:52:56] S0: yeah love chatting with you and feel free to reach out to me Daniel at Landbase.com or you can see us at Landbase.com or my LinkedIn so picture this [00:53:04] S2: it's months from now years from now and one of your founder friends a really close founder friends of yours guess what their startup went bankrupt and it turns out if you had just shared the product market fit show with them they would have learned everything they needed to to find product market fit and to create a huge success but instead their startup has completely failed you have blood on your hands don't let that happen you don't want to live like that it is terrible so do what you need to do tell them about the show send it to them put it on WhatsApp put it on Slack put it where you need to put it just make sure they know about it and they check it out on Slack on Slack