00:19:01 · S15, S16
Ad[00:19:01] S15: This holiday, all plans, even unlimited, are just $15 a month. A holiday deal this good obviously deserves an enormously expensive holiday song, like all I want. Right. Okay. We can afford that. You know what? Forget the music budget. We're gonna stick with whatever's in the public domain. Give it a try at mintmobile.com/switch. Ad[00:19:19] S16: Upfront payment of $45 for three months, $90 for six months, or $180 for twelve month plan required, $15 per month equivalent, taxes and fees extra. New customer offer for initial plan term only greater than 50 gigabytes may slow when network is busy. See terms. Ad[00:19:32] S15: Carhartt's holiday gift guides were built in collaboration with the greatest gift giver of all time, Santa Claus himself. Old Saint Nick counts on Carhartt's durable gear to have his back through rain, sleet, and snow on the biggest night of the year. Because when everyone's counting on you to do your job, what else would you wear to work? Tap the banner to grab a gift for every hardworking person on your holiday shopping list or head to carhartt.com.
00:19:59 · Nirav Tolia
[00:19:59] S8: We aren't advertising using flyers and postcards. Our neighbors are using those mechanisms to tell their neighbors who they don't know about this new service. It ended up working. We're in over 90% of neighborhoods in the country, but it was very slow, although it was steady. And one of the learnings for us is that great community building happens bottoms up. It can't happen top down. And sometimes that means it's slow but steady versus fast and instant. And we live in an industry where companies seem to grow with the snap of fingers, where successes are called overnight successes, but long term value and community, which is a uniquely human value, well, that's something like trust that takes a lot of time to build. You can lose it instantly, but to gain it takes repeated effort. And so all of our challenges, they've all been in the variety of choosing, in many cases, the hard thing to do, because it's the thing that's gonna drive the most long term value when in almost every case, the conventional wisdom is, go and do the things that you can do quickly and easily and efficiently. But for us, it's about choosing the things that build community. And in almost all cases, those are the things that take forever. Being a founder, being a CEO, being an executive, it's a lonely journey. It's not easy to talk about the struggle. It's not easy to confide in people. You wanna be the person who's confident, who's optimistic, who's secure that what we're doing is the right thing. But in reality, it's very, very, very challenging. And there are many moments when you're unsure of yourself. How do you get around those moments? For me, I would tell entrepreneurs and founders the solution has been to first focus on who and then what. And that means first thinking about your teammates versus the business opportunity. So many founders start by saying, what is the business opportunity here? What is the vision that we're trying to build? What is the company we want to create? I always started by saying, who do I want to work with? Who is going to be my set of co founders? Because I know that when I'm alone, the lows are even lower. And frankly, the highs are not as high. But when I'm with a group of people, my community, when I think about we, not me, those lows, they can be overcome. And those highs, they are sublime because I'm sharing them with someone else.
00:22:59 · Nirav Tolia, S0, S1
And so the number one piece of advice that I give founders that I would give anyone trying to do something hard, first focus on who. And when I thought deeply about the thing that I felt had gone really well, but sometimes not so well and needed to go better, it was all around motivating my teammates. How am I interacting with my fellow employees? And ultimately what I realized is leadership is about lifting people up. It's about celebrating their accomplishments. It's about helping them when they feel stuck. Yes. We need to have incredibly high standards. Yes. We need to always be shooting for the stars. Yes. Performance is absolutely the single most important thing in driving success. You have to perform. We're a public company. But as leaders, we can do that by championing people. Ad[00:24:00] S0: This episode is brought to you Ad[00:24:01] S1: by Indeed. You're ready to level up your business, but the pressure to find the right person to make that happen is intense. Indeed Sponsored Jobs can help carry the load. It boosts your job post to help it reach quality talent fast. Cut through the chaos with Indeed sponsored jobs. Get a $75 sponsored job credit at indeed.com/podcast. Terms and conditions apply. Hiring now? Then this is a job for Indeed sponsored jobs.
00:24:01 · S1, S12, S2
Ad[00:24:01] S1: by Indeed. You're ready to level up your business, but the pressure to find the right person to make that happen is intense. Indeed Sponsored Jobs can help carry the load. It boosts your job post to help it reach quality talent fast. Cut through the chaos with Indeed sponsored jobs. Get a $75 sponsored job credit at indeed.com/podcast. Terms and conditions apply. Hiring now? Then this is a job for Indeed sponsored jobs. Ad[00:24:29] S12: This is Blue from the UPS Store with a very special holiday announcement for small business owners. We're open. Let's be real. Your deadlines don't take holidays. So while the other guys are checking out, the UPS Store is here to pack, ship, print, shred, notarize, and check more things off your list all year long. With over 5,500 locations, there's a blue near you at the UPS store. Shredding services are provided by Iron Mountain as is. Visit the upsstore.com/shredding for full details. Most locations are independently owned. Product services prices and hours of operation may vary. See store for details. Ad[00:24:59] S2: The real cost of a break in isn't your valuables. It's the feeling that your home stopped being safe. SimpliSafe keeps danger away from your family with three layers of protection. One, smart AI cameras and live US based agents help stop intruders before they break in. Two, we sound the alarm at points of entry. Three, our agents request emergency response. Plan starting around a dollar a day. Right now, get 70% off your new system with professional monitoring at simplisafe.com/ Spotify.
00:24:59 · S2, S4, S13
Ad[00:24:59] S2: The real cost of a break in isn't your valuables. It's the feeling that your home stopped being safe. SimpliSafe keeps danger away from your family with three layers of protection. One, smart AI cameras and live US based agents help stop intruders before they break in. Two, we sound the alarm at points of entry. Three, our agents request emergency response. Plan starting around a dollar a day. Right now, get 70% off your new system with professional monitoring at simplisafe.com/ Spotify. Ad[00:25:24] S4: Outdoor returns plans start at $49.99 a month. Visit simplisafe.com/licenses for alarm license information. Ad[00:25:29] S13: The Vuori core short moves with you. With everyday versatility and classic athletic fit. It's the one short for everything your day brings. Invest in your happiness and get 20% off your first purchase at viore.com/4twenty. That's vuori.com/kore2zero. Exclusions apply. Visit the website for full terms and conditions.
00:25:59 · Nirav Tolia
[00:25:59] S8: Not feeding them doubt. And when I thought about my decades as a CEO, there were many moments where my frustration, my stress, and the demands that I put on myself ultimately manifested as me being hard on people. I think it's okay to be hard, but you have to be supportive. It's okay to be demanding, but you need to be empathetic. And ultimately, every single one of my colleagues, I know they can get jobs at many other companies. And it's a privilege they've chosen to work with me at Nextdoor. And so my job as a CEO, and I believe the key job of leaders, is to lift people up and make them feel like they can do their best work. And if that happens, the company can be and will be successful. Companies like everything else in the world, they need to evolve. They need to evolve within their four walls, and they need to actually harmonize what they're doing with the outside world. The way to evolve your company as a leader is to first evolve yourself. And so what I found in trying to become AI first, AI fluent, AI native, all of these things that we know are critical in today's world, I have to use AI myself. I can't rely on the old ways of doing things. The question is, if you could recreate your company from scratch, how would you use AI from day one? And that is the mindset. It's a business theory called zero basing. It's not taking something and slowly evolving it. It's taking something and pretending that it's gonna be brand new and using the benefits of the new technology to build it from its foundation using the new technology. It's not good enough to simply say, how can I use AI to make my business stronger? The question is, if I were starting my business today, how would AI play a role in making it possible? That's actually the mindset shift that will get people to truly be AI negative. And so ultimately we need to use artificial intelligence to train systems, LLNs, on what a neighborhood thinks is appropriate and what they believe that level of bias should or shouldn't be. If we try to approach it from a top down basis and say, these are Nextdoor's rules, well, can come up with simple things, be civil, be neighborly, be kind, be helpful, But bias is not in those kinds of situations. Bias is more things like, is it appropriate to have a conversation about local politics? Is it appropriate to advertise one small business?