00:41:12 · Alex Hormozi, John Coogan
[00:41:12] S3: 100%. [00:41:13] S0: I'm interested to know how you think legacy media will fit into your media strategy going forward. Is it about prestige? Is there actually an audience there still? Because you're part of the new guard Yeah. And yet you signed with CIA. Mhmm. I'm sure you have the ability to walk into a large media company and get a TV show. Mhmm. Does that make sense? Is that something that's interesting to you? What would the value be to? [00:41:40] S3: I think it's distribution that I don't have access to. [00:41:42] S0: Okay. [00:41:43] S3: So, like, I think one of the biggest, like, unspoken advantages that exist right now in media is Dave Ramsey Yeah. Has been murdering for thirty, forty years. [00:41:51] S0: So [00:41:51] S3: because he has 600 radio stations syndicated. Everyone's like, radio is dead. It's like, he's murdering it. Yes. It because no one's looking. So, like, extension I'm I'm an equal opportunist when it comes to attention. Yeah. And so even if it's less or more, if it's something that's completely in this other bubble over here that I have sincere I have no access to attention.
00:41:51 · Alex Hormozi, Jordi Hays, John Coogan
[00:41:51] S3: because he has 600 radio stations syndicated. Everyone's like, radio is dead. It's like, he's murdering it. Yes. It because no one's looking. So, like, extension I'm I'm an equal opportunist when it comes to attention. Yeah. And so even if it's less or more, if it's something that's completely in this other bubble over here that I have sincere I have no access to attention. [00:42:07] S1: The beauty is, like, there's still, like, closer to like, there's no monopoly online. Right? The feed is, like, you can just get anybody can log on and it's beautiful because anyone can log on. You don't have to have an audience. You can suddenly have an audience. Maybe it's one video, maybe it's a flash in the pan. But TV, still, like, if you can figure out the right lane, you have this sort of like differentiated access to attention. And so it's like a different group of people and it's differentiated access that's not just like log on immediately have access. [00:42:35] S3: And when something super pops, like you look at all the real estate shows that have come out, you've got Selling Sunset, Sirhan has his show, like like there's a huge distribution base that they gain access to as a result of that. All you have to do is look at those stars, look at their look at their social media. Yeah. And I would say this is I say this lovingly. It's pretty weak in terms of what they're doing. Sure. Their following exactly. But their following is still really strong because it's carried over. [00:42:56] S0: Yep.
00:42:56 · John Coogan, Alex Hormozi
[00:42:56] S0: Yep. [00:42:57] S3: And so I'm like, if those people actually tried on this side and had someone and per it's like, how do we get it all? Yeah. Right? And that's kind of the the [00:43:04] S0: I think this is just underrated broadly for mostly tech people. They see the trend of the Internet growing exponentially or ecommerce. Mhmm. And they think, oh, well, in a couple years, like, 100% of everything will be bought online. It's like, no. Retail still exists. And, you know, for certain categories, you probably need to be in retail as well. And the same thing with, you know, the aging audiences on radio or TV, they're still there. They have they they they still watch. So, interesting. What about the level of production polish? I imagine that there's a trade off there if you go with something, more produced that's not just you opening your laptop and and yapping. Right? You can get stuck you can you can get stuck in, like, the production quagmire Mhmm. If you're trying to build the Mona Lisa or or some incredible show. At the same time, there's prestige that comes with that. There's a new level of authority. How do you think about that trade off?
00:43:57 · Alex Hormozi, John Coogan, Jordi Hays
[00:43:57] S3: I think it's barbell. Mhmm. So it's either, like, make it the Mona Lisa Yeah. And, like, play to win that game Mhmm. Or you're in the volume game. Mhmm. And the volume is just value per second and just trying to get as many of those seconds out as you possibly can. Sure. And, like, I just think it's it's it's both. And they're I think they serve they serve different objectives. To your point of, like, you gain authority in different ways, it's definitely there's an element that it shifts the brand. Yeah. There's access to new distribution or eyeballs. All of that happens over here. Yeah. But over here, I think, is where you get a lot of the closer to buying behavior, believe it or not. And so I see this as more top of funnel, and this is, like, closer to middle and bottom. Yeah. Obviously, you can get discoverability. Like I said, this is full stack, but you get way closer to purchase it on the site. [00:44:35] S0: Yeah. Is there can we offer you a Diet Coke? Can we offer you anything? We have a variety of beverages if you'd like. [00:44:41] S1: What's a category of business that you haven't built or invested in that you're excited to at some point? [00:44:49] S3: I'm still looking for the the magical med spa. I think med spas are super I love pseudo medical [00:44:55] S0: Mhmm. [00:44:56] S3: Because you [00:44:57] S1: What's maxing?
00:44:57 · Jordi Hays, Alex Hormozi
[00:44:57] S1: What's maxing? [00:44:58] S3: Yeah. All of it. Well, think about it. Like, there's this aging population that has more money than anyone else. They don't want to age. They see the Brian Johnsons. Yeah. Like, it is the zeitgeist of right now of, like, I wanna live forever. I wanna look beautiful and young forever, and they have all the money. And so if you look at the demand side of that, it's huge. Yeah. When you look at the supply Mhmm. Med spas are are they're still wildly understaffed. And I know this because I see business owners every single week. Yeah. And so I have, like, there's handful of categories right now that I'll meet business owners, and they're doing better than they should be. Like, there's some business owners I meet. [00:45:30] S1: I met a med spa owner when I first moved to LA. They had started their business and within a year, they were doing like 1,200,000 of like like straight free cash flow off of like $400,000 invested. Yeah. Yeah. It was like actually unbelievable. Yes, the entrepreneur in this case was like very talented. [00:45:47] S3: Mhmm. Because he watches this and he's Oh yeah, he's great though.
00:45:47 · Alex Hormozi, Jordi Hays, John Nay, John McElhone, John Coogan
[00:45:47] S3: Mhmm. Because he watches this and he's Oh yeah, he's great though. [00:45:49] S1: No, but this was this was, But you know, years yeah, I'm I'm surprised that also like differentiated shots at that category because if you look at like, I would expect Brian Johnson to do something like this. Right? Because there's a lot of people that follow him and he has, you know, as many maybe he probably has like 10 times as many like critics as he does people that are like, I'm gonna do exactly what he's gonna do. But that group of people that will just like copy what he's doing is actually pretty pretty meaningful. Right? Huge. [00:46:17] S6: And so [00:46:18] S1: MedsBoss, you go into these like high ticket kind of like procedures, treatments, things like that. To me, that's where I think he could really start to print. [00:46:27] S3: He had 1,200 people apply for his million dollar per year thing. 1,200. Do that math. Yeah. Yeah. Real fast. That's right. [00:46:35] S5: That's a [00:46:35] S3: lot of money. And then there was a $60,000 per year thing that was underneath and multiply that by just probably an order of magnitude greater. Yeah. Wildly underestimated. So you take that and then you have these 10,000 or 15,000 med spas that exist. [00:46:46] S0: It's like,