01:57:02 · John Coogan, Hussein Fazal, Jordi Hays
[01:57:02] S0: Yep. [01:57:03] S8: You could be saving by using the app. Right? So you're spending money in a hotel, you can open the app and you can save 30%. Right? You're doing your everyday shopping at any store while you could, you know, through a link similar to Rakuten, you could go and shop and you can get cash back. Or you're going to the grocery store, you can use your super.com Mastercard, and you can earn cash back. But the difference I would say is it it a lot of the products we built have been focused on what we call the everyday American. So under a 100 k household income. Right? So what you'll see is, you know, our card functions like a secure charge card. A lot of our customers can't get a traditional credit card that gives them, you know, high cash back, high rewards, but this lets them use the money they have, but still be able to earn 1% cash back. Mhmm. In the app, you'll see the ability to take out a cash advance. So if you're looking to make ends meet, typically, you know, you're going to a payday lender and you're paying really high interest rates, but we'll we'll let you take out kind of a no interest cash advance, and you can go and you can go and and take money to help you make ends meet. So a lot of the products we've built have been for that demographic, the everyday American. [01:58:13] S1: Got it. What's something that Super does operationally that you haven't heard of another company doing?
01:58:13 · Jordi Hays, Hussein Fazal, John Coogan
[01:58:13] S1: Got it. What's something that Super does operationally that you haven't heard of another company doing? [01:58:20] S8: Oh, that's a that's a really good question. What I I mean, I'd love to talk about AI because, you know, that's that's the theme of the day. I know you guys just got off a conversation about AI. I'll say, I think internally, we've moved faster or as fast as any other company when it comes to AI adoption. So I'll give you an example. Every once in a while when I open the app and I see a bug, which is pretty rare, but it does happen, I used to take weeks. So I would take a screenshot, I would submit it, you know, QA person would verify it, an engineer would prioritize it, an engineer would build it, it would then get deployed to staging, then deploy it to production. Now I can take a screenshot, I can share it into Slack, and an AI agent will pick it up, fix it and deploy it to production within minutes. So I think, you know, our ability to leverage AI to move fast, that's just one small example, but it's allowing us and enabling us to add more and more ways for our customers to save. We can just build products really fast, and find and build more ways for our customers to save faster than ever before. [01:59:24] S0: What's the what's the customer acquisition funnel like? I mean, you're partnering with NASCAR. How broad do you go to reach those everyday Americans? How much is direct direct to consumer advertising versus brand level advertising? What's the strategy?
01:59:24 · John Coogan, Hussein Fazal, Jordi Hays
[01:59:24] S0: What's the what's the customer acquisition funnel like? I mean, you're partnering with NASCAR. How broad do you go to reach those everyday Americans? How much is direct direct to consumer advertising versus brand level advertising? What's the strategy? [01:59:40] S8: Yeah. Really good question. So I would say still about 90% of our marketing spend is performance advertising. Now what I'll tell you is right now, we advertise specific products as opposed to the app as a whole, right? So, no consumer is like, Oh, yeah, the savings super app, I need that in my life. I'm gonna go download it right now, Right? Typically, what happens is they're looking for something in particular. So, they're looking for a hotel and they're like, oh, wow, super.com seems to have a great hotel deal. Right? Or they're looking to build their credit score for a cash advance. And they're like, oh, wow, this seems like a product that could be useful to me. And they come in via performance marketing for individual products, and that's how they get introduced. Once they come in, of course, we can then show them other things and other products they can do within the app. So, there's a 90% performance, about 10% brand. NASCAR has been great. So that is truly, you know, an everyday American [02:00:36] S1: Yeah. [02:00:37] S8: Type of sport. And and you know what? I've I've gone to a few races. I've spoken to customers directly, and it is a great spot for us to do brand marketing.
02:00:37 · Hussein Fazal, John Coogan, Jordi Hays
[02:00:37] S8: Type of sport. And and you know what? I've I've gone to a few races. I've spoken to customers directly, and it is a great spot for us to do brand marketing. [02:00:46] S0: How do the how do credit scores interface with what you do? Are you pulling credit scores from the credit rating agencies? Are you delivering information to those agencies to update people's credit scores? What is the flow? [02:01:01] S8: Yeah. That's that's a good question. There's a bunch of ways in which people can improve their credit scores, but but you have it right. So we are reporting to the major credit bureaus. We are pulling that information back so they can see their credit scores. And there's a bunch of things you can do. We can do, you know, rent reporting, we can do it based on the secure charge card. [02:01:19] S0: Mhmm. [02:01:19] S8: And there's multiple ways to improve your credit score. [02:01:22] S1: Back on NASCAR. How did you what is what is getting into NASCAR actually look like? Like, if a founder is NASCAR curious, what Yeah. How what advice would you give them?
02:01:36 · Hussein Fazal, John Coogan, Tyler
[02:01:36] S8: Yeah. So, I mean, there's a lot a lot of branding opportunities. So first, have to decide, like, do you wanna do brand? Okay? Then you have to decide what kind of brand do you wanna do. Do you wanna be doing, you know, subway ads? Do you wanna be doing billboards? Do you wanna get into sports marketing? Then let's say you've said, okay, think sports marketing is cool because it has some unique appeal to it and has very broad reach. Then you gotta pick your sport, right? So you gotta look at your demographics and you gotta say, you know, am I on the sort of NHL, NBA, sort of like higher mid income? Am I on sort of like the MLB, you know, NASCAR, which is like mid to lower income potentially? So you gotta kinda find the right demographic. And then once you pick a once you pick a sport, then, again, there's a variety of things you can do. You can do a deal directly with NASCAR, in which case we did, and we are the official savings partner of NASCAR. You can also do deals with particular drivers, and you could say, hey. I wanna do a deal with you, the driver, and I want this car to be wrapped in super.com pink, which we also did with Rick Ware Racing and and Cody Ware. So there's a there's a bunch of things that you can do. But, really, it's like any other brand marketing slash sports partnership. And I would say my biggest advice is first, pick the right demographic before you get into the specific tactics. [02:02:55] S0: Yeah. Well, congratulations on the round. Thank you so much for taking the time to come chat with [02:02:59] S2: us.
02:02:59 · Tyler, John Coogan, Hussein Fazal, Alex Hormozi, Jordi Hays
[02:02:59] S2: us. [02:03:00] S0: Yeah. Awesome update. Crushing it. Amazing progress. We'll talk to you soon. [02:03:03] S8: Appreciate you having me on again. [02:03:04] S0: Of course. [02:03:05] S3: Talk to [02:03:05] S0: you Let me tell you about Codex. Codex is a powerful workspace for getting work done with AI agents. Whether you're writing code, analyzing data, creating content, or automating business workflows, Codex helps you move projects forward from start to finish. Did you see this I don't even know what you call it. Chrome extension. It's a Chrome extension [02:03:25] S1: They did. [02:03:25] S0: That lets you dim or hide all the mass produced fake brands on Amazon. [02:03:31] S1: It's [02:03:32] S0: called knock off not shopping. [02:03:34] S1: You remember. I was asking for this a year ago. I was like, I want to shop on Amazon just from brands that have been over that are over 50 years old. Yep. Right? Because that just squeezes out the w n p e t h m o e, the a he, I'm not even gonna say that, y x [02:03:50] S0: Y l. [02:03:51] S1: Y l l u and Joyan, Tomi. Go Don Lip. [02:03:57] S0: Gondolf. That's what it looks like. There are I have a a flurry of Oh, land. Sort of slop brands on Amazon, and this Chrome [02:04:06] S1: extension buying from CooFandy?