The Billboard Insider Podcast
00:03:45 · Dave Westburg, Don Szczepaniak
[00:03:45] S0: Makes sense. Now review Prismview's current operations. You know, where's the headquarters? Talk a little about manufacturing. Where where is sales located and your network operations center on NOC, where you monitor all the signs? Where is all of that? [00:03:59] S2: So Prismview is headquartered in Logan, Utah, about an hour and a half north of Salt Lake City Airport. Yesco moved the operation from Vegas in the early two thousands. So we operate out of the main headquarters building where, you know, all the administrative functions are plus some of our manufacturing. We we actually have four different buildings in Logan. Wow. And so our NOC is is here in Logan. We have all the... All manufacturing, all fabrication, all calibration, project management. Management is all based out of Logan. We do also... Because of the the need to really expand our capacity, we actually are... Also produce modules. Some of our modules at what's called SAMX, which is Samsung Mexico in Tijuana. It's Samsung's largest production facility in The Americas. It produces all the TVs for the for The US and much of the Western Hemisphere. And so we actually produce some modules in that plant as well. So we produce modules in Mexico. We produce modules, cabinets, and do all the fabrication, assembly, and and final design work here in in Logan. [00:05:05] S0: Are your salespeople based also in Logan, are they regional?
00:05:05 · Dave Westburg, Don Szczepaniak
[00:05:05] S0: Are your salespeople based also in Logan, are they regional? [00:05:09] S2: Our salespeople are are based all over the country. I... You know, I I... With... When it comes to salespeople, I tend to try to find them where they're closest to their customers. So we have salespeople being from from Connecticut to California, Texas to Minnesota, and everywhere in between. [00:05:23] S0: Okay. What makes Prismview different from the other digital billboard manufacturers? [00:05:30] S2: I think, you know, again, what drew me to Prismview, I think, also, I think, makes it different. You know, we are a a US company, US based. We are very focused on the North American market, so we really pride ourselves on knowing our customers. We provide those services in The US. So, you know, you mentioned a twenty four seven knock. We have a twenty four seven knock in Logan, manned by folks who know the business and know Prismview. Think beyond that, what attracted Samsung to Prismview was some of the IP. We're really proud of the way our signs look than the way they perform, whether it's high refresh rates or the ability to really reproduce exactly what the customer wants us to reproduce, whether that is red, the red of Coca Cola Mhmm. Or the purple of the Baltimore Ravens. We really take pride in the fact that our our signs do that really well and continue to do that over the course of their life. [00:06:20] S0: Don, can you talk about some of your high profile Prismview projects?
00:06:20 · Dave Westburg, Don Szczepaniak
[00:06:20] S0: Don, can you talk about some of your high profile Prismview projects? [00:06:26] S2: Sure. I mean, I think that the highest profile projects for any any sort of anybody in our industry tend to fall in two areas. Right? Whatever what we all call spectaculars Mhmm. And sports. And one of the things that I think we're... We are... I'm really excited about is recent partnership with the Jamestown people in Times Square, and that was the one Times Square project. Mhmm. You know? 1 Times Square, for those people who don't know, is where the ball drops. Mhmm. If you ever... If you... If you've not lived under a rock, you've probably watched TV on New Year's Eve and watched the ball drop drop in Times Square. They have a very innovative and really aggressive plan to transform that building and really in... As part of a transform Times Square. And so we've recently completed basically 27 stories of LED along the face of the building. [00:07:13] S0: Wow. [00:07:14] S2: Five... Four different four different signs all combined. And what they're doing there is really speak some spectacular stuff, really treating those four signs as one canvas, allowing their advertisers to do some really interesting things. And when I combine one Times Square with the sign we just put up at two Times Square across the square, it it it really gives us the opportunity to walk the Times Square with customers, such customers to say, Samsung is a force in in Times Square. Look. At both ends of the square, have really stunningly beautiful signs.
00:07:14 · Don Szczepaniak, Dave Westburg
[00:07:14] S2: Five... Four different four different signs all combined. And what they're doing there is really speak some spectacular stuff, really treating those four signs as one canvas, allowing their advertisers to do some really interesting things. And when I combine one Times Square with the sign we just put up at two Times Square across the square, it it it really gives us the opportunity to walk the Times Square with customers, such customers to say, Samsung is a force in in Times Square. Look. At both ends of the square, have really stunningly beautiful signs. [00:07:46] S0: These big signs... So you you know, you're one Times Square. As I recall, that was 11,600 square feet. That's like that's like 17... Almost 20 times the size of a typical 14 by 48 billboard. Are there any unique challenges, Don, in putting that together in coordinating electronically or via computer, the different parts of the sign? Are there any challenges doing something like that?
00:08:10 · Don Szczepaniak, Dave Westburg
[00:08:10] S2: You know, there are. But I would say that the biggest difference... And as you know, there are... For your people who who listen or in the industry, you know, a typical billboard in the prison view, it's a one pull. You basically pull up in a truck. A crane comes by, grabs the whole 14 by 48 billboard, sticks it on the sign, and in a couple hours, you have basically swapped out a billboard or put a new one in as long as the infrastructure's there. In Times Square, as you mentioned, you know, the multiples of that sign had to be brought in in basically four foot by four foot sections Wow. And built in those small sections from the ground up because of the space constraints and the time constraints in Times Square. And so that was the biggest difference. I think we actually have a stop stop action video that we posted on... Online that shows that sign being built, and it was built over the course of a couple weeks. But you can literally see, like, putting Lego blocks together, this thing going up row after row after row. And I think that's the... Probably the biggest challenge because you're building on the site, and the customer still wants all the things that anybody else would expect. They want a seamless sign that looks great, that looks like it's one piece of canvas, and that then delivers as one piece of canvas. You just gotta be able to do that on-site, build it one piece at a time. [00:09:28] S0: We will put a link to that video into the show notes. Let's take a break here for a word from our sponsor.
00:09:28 · Dave Westburg, S1
[00:09:28] S0: We will put a link to that video into the show notes. Let's take a break here for a word from our sponsor. [00:09:35] S1: Adomni easily connects with Daktronics, Formetco, Prismview, or Watchfire billboards and enables advertisers and agencies to quickly find and buy your unsold billboard space. With AudienceIQ technology, advertisers can target consumer profiles such as demographics, behavior, and interests that travel past your billboards. Join the fastest growing out of home network with over 100,000 digital screens. Visit adomni.com or email sells@adomni.com to learn more. Mention this Billboard Insider Podcast to receive one free year of Adomni's white labeled booking engine on your website. [00:10:14] S0: China tariffs have been big in the news. What's the current impact of tariffs on digital billboard components, Don?