00:25:59 · Hannah Lee, Claire Butler, Corey Lee
[00:25:59] S7: It seems like it's a brand. It's a community. So what are your advice on, yeah, making a brand? [00:26:05] S5: You know, I think that the most important thing is to actually start with the product for us, and that's, like, what product led growth looks like. Right? And I I think that what we have as a brand really starts with a great product. By starting from the bottom up and saying, like, okay. First, we have a really strong product. That's awesome. We're improving it as we go. We're listening to feedback as we're building it and building it with the community. And then second, we have, you know, these relationships with people. And if those people love the products, they are spreading it to other people, and that's that's growing over time of community of people, then we can do for it. Right? And then we can say, okay. Now we wanna layer on top all these other full things like a 10,000 person conference or, you know, all of these beautiful visuals that we have. [00:26:55] S6: The story of Figma is not about ending at Figma. The story about Figma is where does Figma get that person to? And in most cases, you know, people using Figma, their story is something like, you know, I just wanna create great products. I wanna enjoy the process and create that product together. So the narrative that we're creating on the community side is often, like, how do we just enable those people to get you where they wanna go? [00:27:16] S5: Do you know where the name Figma comes from? It's a... It would [00:27:19] S7: be great if you can explain it to us.
00:27:19 · Hannah Lee, Claire Butler
[00:27:19] S7: be great if you can explain it to us. [00:27:20] S5: Yeah. It's actually... It comes from the idea of a figment of your imagination. And the initial vision of Figma was to eliminate the gap between imagination and reality. Like, that was that was the vision. And so they... It kinda shifted for a while there because some people told him it was too ambitious. And so it was make design accessible. It was kind of where it went to. But as we grow and as we continue to evolve, it always comes back to that. Like, how do you... How can we get better at... As a tool helping to make... Eliminate that gap and make it so anybody can have what their... They have ideas in their head, turn it into a product or turn it into something that keeps this world.