00:00:00 · S0, S1, S2, S3, S4
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00:01:29 · Claire Butler
[00:01:29] S5: So the first day that I joined Figma, I remember I was sitting in a presentation, and Dylan was kinda walking me through stuff, showing the product. And the name of the tool at the time was actually called Summit. And I remember I thought to myself, like, this just isn't gonna work. Metrics are so important, but I feel like when you're doing something really early and you're like, I have to 10 x this. I have to 100 x this. I have to a thousand x this. You kinda have to go more on intuition and more on feeling, I think, and really believe that because metrics just aren't gonna get you the answers that you're looking for. If you joined Figma, you had to start spending time answering support questions. And so it sounds like pretty un... Unscalable. Right? Oh, you have your engineers sitting there answering support tickets, fixing bugs. Like, you can't do that forever. That doesn't scale. But, actually, it does scale. You think about people as companies. And I think the biggest advice that I would give is, like, people are people. Right? And I think you see that it can fit. Like, you'll see people and you'll talk to them and you'll be chatting. It sounds so basic. Right? But, like, I think so often in marketing, we we split people into, like, you as a person at your desk and you as a person outside of that. Whereas we try to think of people as one person. It wasn't like, let's have a community driven strategy. It was just we need to listen to our users, and we need to learn a product that's gonna be really useful for them. And they know what their problems are more than we do, and we need to spend time with them and and fix their problems. Hi. I'm Claire. I'm the director of brand marketing here at Figma. I was also the first marketer, and, yeah, I have been here since the beginning. So coming up on nine years of Figma. So it's been an... It's really fun for me to see everything come together today.
00:03:10 · Corey Lee, Hannah Lee
[00:03:10] S6: My name is Corey. I'm designer advocate here at Figma. I'm based in Tokyo, and I've been here at Figma for about two years and been a long time Figma user in the community. As a designer advocate, I'm part of our community team. My role is a mixture of helping build community while also helping enable designers. [00:03:28] S7: So could you give us a overview of your career before joining Figma?
00:03:28 · Hannah Lee, Claire Butler
[00:03:28] S7: So could you give us a overview of your career before joining Figma? [00:03:33] S5: Sure. It's kinda funny. It's hard to remember a time before I was at Figma because I've been here for nine years. I was at another startup before that called Climate Corporation, and Index Ventures was one of the investors in Climate Corp. And we got acquired, and, you know, I kinda knew a big company wasn't for me, and I I really wanted to roll up my sleeves and and do something early stage. So Danny Rimer, who is... Was the lead investor over at the last company I was at, also invested... Was the first seed investor for Dylan. So, I was meeting a bunch of different startups and different companies, and, Danny introduced me to Dylan. And I met Dylan and kinda just decided that that was it, and that's that's, you know, went from there. When I started at Figma, you're prelaunch. So there was... There wasn't even a product. There wasn't a company. You know, there wasn't even a name, honestly. We were gonna name it something else in the beginning. So I I think back to just how much we've grown and evolved over the past nine years and where we are today, and it really blows my mind. It's just so amazing to see the excitement. I just got emotional watching all the people come in and just how many people... How many... How much Figma means to so many people and how many people love it and use it every day. It's just a surreal moment for me to see everything come together. [00:04:42] S7: What was the first thing that you did after you joined Figma?
00:04:42 · Hannah Lee, Claire Butler, S0, S1, S2
[00:04:42] S7: What was the first thing that you did after you joined Figma? [00:04:46] S5: Literal first thing I did. So the first day that I joined Figma, I remember I was sitting in a presentation, and Dylan was kinda walking me through stuff, showing the product, also showing me where to, like, the bathroom was, like, all of the basics that you get on your first day. And I saw one presentation where they're going through some of the branding for Figma and some of the different naming and and how they are thinking about launching it. And the name of the tool at the time was actually called Summit. And so Figma was always the name of the company, but we had this strategy at the time where the tool would be called Summit and, like, the Figma editor. And then, that company would be called Figma. And I remember I thought to myself, like, this just isn't gonna work. Like, nobody knows who we are. Summit is just, a really basic name. Ad[00:05:29] S0: This episode is brought to Ad[00:05:30] S1: you by Indeed. You're ready to level up your business, but the pressure to find the right person to make that happen is intense. Indeed Sponsored Jobs can help carry the load. It boosts your job post to help it reach quality talent fast. Cut through the chaos with Indeed sponsored jobs. Get a $75 sponsored job credit at indeed.com/podcast. Terms and conditions apply. Ad[00:05:53] S2: Hiring now? Then this Ad[00:05:54] S1: is a job for Indeed sponsored jobs.
00:05:54 · S1, S3, Claire Butler
Ad[00:05:54] S1: is a job for Indeed sponsored jobs. Ad[00:05:59] S3: It's officially the holiday season, and Abercrombie's new collection has outfits for everything on your calendar. It's the busiest time of year, and between shopping and party invites, I don't have time to plan every look. But Abercrombie's always got me covered. Their sweaters are the perfect easy layer for low key plans, and on a nice night out, I'm reaching for their classic trousers. Fill your closet with the pieces you'll need all season long. Have a very Abercrombie holiday. Shop in the app, online, and in stores. [00:06:29] S5: PC's name Summit. There's apps name Summit. This isn't anything we can own. And so I remember saying just kinda off the cuff, like, hey. Like, how locked is this? Is this something we can change? And Dylan was like, yeah. What do you think? And and I was like, well, I I really think we should probably only have one name. We can't really have two. And he's like, well, well, how about you think about that more and and make a presentation, and and maybe you can show everybody it, and then we can talk about it. I said, okay. Cool. Like, what does what does the timeline look like for that? And he said, how about tomorrow? And I was like, okay. And so I remember the literal first thing I did on my first day was make a presentation about how the product should be called Figma and not Summit. That was the first thing I did.